Austin Rief (@austin_rief), co-founder of Morning Brew, and Nik Sharma (@mrsharma), investor, advisor, and operator at Sharma Brands, join Erik to discuss:

- Their direct-to-consumer investment theses.

- Interesting ways that media companies are starting to get into commerce, like the hockey podcast that created a bestselling flavored vodka.

- Why it's a "game of audience in the direct-to-consumer world." They say that distribution is the key now.

- The difference between community and fandom and why people often confuse the two.

- Where the whitespace is and their requests for startups.

- The three stages of direct-to-consumer and examples of great DTC 3.0 brands.

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