In today's episode (94) of the EAT, CAPTURE, SHARE podcast, I talk about how to find success on Instagram right now as a food photographer and food blogger. I highlight what’s working, what’s not working, what I loathe about Instagram at the moment and - more importantly - what the platform is getting right. I outline some key content strategies to embrace as a food content creator and lots, lots more.‎‎‎ Here's what else you can expect from today's episode...

 

• I share more about the FOUNDATION food photography, food styling and visual story telling online course as well as my pricing Q&A!

• I explain why we currently have an edge as food photographers and food bloggers on Instagram

• I openly share how I feel about the way Instagram has treated photographers in the last 18 months

• I talk about why Reels are great and a super powerful tool for multi-dimensional creatives like you and me!

• I also explain the real and surprising reason your photos may not be performing as well on Instagram as you’d hoped!

• I outline exactly what the Instagram algorithm considers valuable content (and why I totally disagree)

• I share the key and mostly only strategy that IS working tremendously well on Instagram right now and can help you beat the Instagram algorithm

• I talk about whether it’s time to stop posting photography content altogether on Instagram!

• I explain why I am NOT going all in on Instagram, why I have stopped using the LINK sticker in my stories and why you should too!

• I note why I’ve completely changed my Instagram strategy in the last year and invite you to take a different approach too!

• I outline why our creative community on Instagram is slowly disintegrating and what this means for your Instagram strategy!

• I highlight the handful of things that Instagram is getting right and why and how YOU can to leverage them!

• I share my biggest tip on how to weather the current Instagram storm!

   

LINKS MENTIONED:

• My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography.

• Find out more about my online Foundation Food Photography & Food Styling course for ambitious beginners HERE

• My Instagram highlight called Online Course

• Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE

• THAT video by Adam Mosseri telling photographers Instagram is no longer a photo sharing site

• Ex