The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The State Of The Outdoor Economy Plus: Stio Launches Footwear


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Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to take a look a bigger look at the outdoor industry.

Optimism was high at the end of 2024 that the outdoor industry was due for a come back year. Inventory issues had improved and open to buy was increasing. But with the end of the first quarter just a couple of weeks away things have fallen off of a cliff. We take a look at what happened and what to expect. (07:25)

Then the crew turns their attention to a new backpack by Yeti (that looks an awful lot like something made by Mystery Ranch) and the recent news that two outdoor parent companies Solo Brands & Pelican International are experiencing financial distress. Is this related to the other issues the industry is experiencing? We take a deeper look. (24:59)

Lastly for The Parting Shot Colin looks at the new footwear collection launched by Stio. Will Stio's Mahomes like luck continue? (43:08)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

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The Rock Fight: Outdoor Industry & Adventure Sports CommentaryBy Colin True - outdoor industry journalist

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