How does a pot-themed brand become one of the industry’s fastest-growing restaurant chains?

This week’s episode of the Restaurant Business podcast A Deeper Dive features Marc Torres, the CEO of the fast-growing sandwich chain Cheba Hut.

The Fort Collins, Colorado-based chain has picked up its growth in recent years behind franchising and strong average unit volumes.

System sales grew 29% last year, according to Restaurant Business sister company Technomic. Average unit volumes are well over $2 million, far higher than traditional sandwich concepts.

Marc discusses Cheba Hut, its history and performance, including why it generates those volumes. We also talk about franchising.

He also talks about the company’s pot theme, and how it convinces customers and landlords that it is more than that. Cheba Hut does not sell any THC, and Torres notes that its marijuana theme can only get the company so far. Ultimately its food does the talking.

We’re talking Cheba Hut on A Deeper Dive, so please check it out.