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This episode is brought to you in partnership with Dezign Assist.
Today on The Interior Collective, I'm sitting down with Reed Humphrey, co-founder of Alder & Tweed, one of the largest residential interior design firms in the country, and the founder of Dezign Assist, the platform helping interior designers grow their team at a fraction of the cost.
Reed built Alder & Tweed alongside his sister Heather, carved out a niche in luxury second-home and vacation destination design, and scaled the firm to a team that now relies on more than 20 remote junior designers to support projects across the country.
That staffing model didn't come from a business book. It came from hitting a very real wall inside his own firm, recognizing that the way most design studios hire was making growth unnecessarily expensive and unnecessarily painful, and deciding to solve it differently.
What he built became Dezign Assist. And today we're going to get into all of it: the problem it was designed to solve, who these designers actually are, how to integrate remote support into a studio without losing your standards or your client experience, and what it really means to build a team that lets you get back to the work only you can do.
If you've ever talked yourself out of hiring because you couldn't justify the cost, this episode is going to reframe that conversation entirely.
By Anastasia Casey4.9
287287 ratings
This episode is brought to you in partnership with Dezign Assist.
Today on The Interior Collective, I'm sitting down with Reed Humphrey, co-founder of Alder & Tweed, one of the largest residential interior design firms in the country, and the founder of Dezign Assist, the platform helping interior designers grow their team at a fraction of the cost.
Reed built Alder & Tweed alongside his sister Heather, carved out a niche in luxury second-home and vacation destination design, and scaled the firm to a team that now relies on more than 20 remote junior designers to support projects across the country.
That staffing model didn't come from a business book. It came from hitting a very real wall inside his own firm, recognizing that the way most design studios hire was making growth unnecessarily expensive and unnecessarily painful, and deciding to solve it differently.
What he built became Dezign Assist. And today we're going to get into all of it: the problem it was designed to solve, who these designers actually are, how to integrate remote support into a studio without losing your standards or your client experience, and what it really means to build a team that lets you get back to the work only you can do.
If you've ever talked yourself out of hiring because you couldn't justify the cost, this episode is going to reframe that conversation entirely.

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