The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

For this episode, let's revisit a Strategy Skills classic featuring an interview with the author of Collaborative Disruption, Tom Muccio.

In this episode, Tom Muccio shares his experience leading Procter & Gamble's collaboration with Walmart. By breaking down corporate barriers and focusing on mutual understanding, Tom helped both companies grow dramatically and expand their business from $350 million to $8 billion. His approach focuses on respect, testing new ideas, and challenging traditional business norms through transparent communication and shared strategic goals.

Tom Muccio was the architect and first team leader of the groundbreaking process that turned an adversarial relationship between Walmart and P&G into one that created dynamic a win-win for both companies and has now been replicated in thousands of Customer-Supplier relationships around the world. P&G-Walmart groundbreaking relationship is outlined in his book "Collaborative Disruption."

Get Tom's book here: https://shorturl.at/GDNgl Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Arun Gupta challenges conventional notions of career stability, arguing that "you should be seeking meaning… in meaning, you'll find your stability." As institutions become less reliable anchors, purpose—not title or employer—becomes the more durable foundation: "the constant will be why you're doing what you're doing."

He rejects the idea that clarity must precede action. In fast-changing environments, "start acting… the action will bring you clarity," as waiting for certainty often leaves decisions outdated. Mission, in this framing, is iterative: "you don't wake up one day… here's your mission… you have to go find it."

The discussion introduces a broader way to evaluate careers beyond compensation, emphasizing forms of capital that compound over time: trust, experience, learning, health, and mission. This supports a shift toward nonlinear careers, where phases of learning, earning, and contributing are integrated rather than sequential.

On AI, Gupta emphasizes practical fluency over technical depth: "people [will be] replaced by people that use AI." At the same time, human capabilities: judgment, relationships, and diverse experience, become more valuable.

The overarching message is measured optimism. Risk is often misjudged: "we over index on downside and underestimate upside." In this context, purposeful experimentation and long-term investment in multiple forms of capital offer a more resilient path.

Arun Gupta is CEO of the NobleReach Foundation, a venture capitalist, lecturer at Stanford University, and adjunct entrepreneurship professor at Georgetown University, and a bestselling author of Venture Meets Mission and The Mission Generation. As a partner at Columbia Capital, Arun's investment career spanned eighteen years including initiating the firm's Cybersecurity and Government technology investments with a focus on national security, AI, and SaaS/cloud infrastructure sectors.

Get Arun's new book, The Mission Generation, here: https://tinyurl.com/ytmkcnmz

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

For this episode, let's revisit a Strategy Skills classic featuring an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on two decades spent leading HR organizations at Deloitte and Cisco, Ashley Goodall reveals in his book why change is not the same as improvement, and how, by prioritizing team cohesion (instead of reshuffling teams at will), by using real words (rather than corporate-speak), by sharing secrets (not mission statements), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight, and more, leaders at every level can create the stability that people need to thrive.

Ashley Goodall is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development.

Get Ashley's book, The Problem with Change, here: https://rb.gy/sa4fe2

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Sarah Keohane Williamson, CEO of FCLT Global and coauthor of The CEO's Guide to the Investment Galaxy, offers a disciplined primer for executives operating at the intersection of corporate strategy and capital markets. Drawing from her background in investment banking, government, consulting, and asset management, she explains why "investors are not a single audience," how their incentives shape corporate outcomes, and what leaders must do differently to secure durable capital and strategic flexibility.

Williamson pushes back on conventional wisdom about investor relations, replacing it with practical routines and priorities. She emphasizes a consulting-rooted discipline, "Start with the answer", as a communications principle, and translates it into a concrete playbook for CEOs who cannot afford ambiguity when describing long-term bets. She underscores that "quarterly calls are important, but they're often dominated by the sell side," and CEOs should deliberately allocate their limited time toward building trust with long-term owners and anchor shareholders.

Key takeaways include:

• Map the owners. "Who actually owns your company? Who makes the decisions about those shares?" Owner types—retail, index funds, active managers, hedge funds—differ in incentives and time horizons, and executives should treat that map as a strategic input.

• Build an investor strategy like a customer strategy. Decide which kinds of capital the company needs, why, and how to attract and retain those investors.

• Use a long-term roadmap. Make risky investments intelligible by explaining milestones that link short-term actions to enduring value, and "don't be afraid to update the roadmap when the assumptions change."

• Translate investor signals into operational choices. Avoid reflexive short-term fixes, like cutting R&D to meet a quarter, without measuring the long-term cost.

• Treat disclosure and dialogue as governance tools. Clarity about ownership, voting, and incentives reduces misalignment and reputational risk.

• Reframe consultancy input for execution. "The hard part is not the analysis, the hard part is making it happen inside the organization."

This episode equips CEOs, CFOs, and board members with a practical framework for raising capital, defending strategic bets, and managing shareholder composition. It reframes investor engagement from a compliance exercise into a core discipline of strategy and governance.

📚 Get Sarah's book, The CEO's Guide to the Investment Galaxy, here: https://shorturl.at/7hFeb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 361, an interview with the author of Building Trust: Exceptional Leadership in an Uncertain World, Darryl Stickel. In his book, Darryl outlines his groundbreaking Trust Unlimited blueprint for building trust. Stickel moves away from the traditional approach of influencing people's willingness to trust—the con artist's tactic—to employing one or more of ten levers, which leaders can "pull" to close the gap between how much they are trusted and how much they should be. This approach also makes them more trustable and increases trust where it is deficient.

Darryl Stickel is one of the world's leading experts on trust with over twenty years of experience. His Ph.D. ¨Building Trust in Hostile Environments¨ from Duke University established him as a global leader for governments, businesses and NGOs on practical approaches to building trust.

Darryl has worked for Mckinsey & Company in their Toronto office, as well as advised the Canadian Military on trust building in Afghanistan. He has served as faculty for the Luxembourg School of Business and the Center for Effective Organizations at the University of Southern California and recently completed his book Building Trust: Exceptional Leadership in an Uncertain World.

His contribution to the field of trust has been recognized by his nomination to the Top Thought Leaders on Trust by Trust Across America; Trust Around the World.

Get Darryl's book here: https://rb.gy/3boas Building Trust: Exceptional Leadership in an Uncertain World, Darryl Stickel

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

For this episode, let's revisit a Strategy Skills classic featuring an interview with the author of Inside the Competitor's Mindset, John Horn, where he shares proven techniques to help businesses think like the competition and understand why they act the way they do. Inside the Competitor's Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor's mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own.

John Horn is a professor of practice in economics at the Olin Business School at Washington University in St. Louis. He teaches MBA students microeconomics, macroeconomics, and global business.

John was a Senior Expert in the Strategy Practice of McKinsey & Company for 9 years, working with clients on competitive strategy, war gaming workshops, and corporate and business unit strategy across a variety of industries and geographies. He helped over 100 clients with war game workshops and developed a set of simulation exercises to help companies understand the challenges of reallocating resources. He continues to consult through his LLC: Gateway Competitive Insights.

John has published nine papers in the McKinsey Quarterly and three in the Harvard Business Review, mostly on the application of behavioral economics and competitive insight to business strategy. John has a PhD in economics from Harvard University, where he also received a Masters degree in economics.

Get John's book here: https://tinyurl.com/4dbv29ju

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

For this episode, let's revisit a Strategy Skills classic featuring an interview with a former Monitor Associate partner and Chief Learning Officer of Teach For America, co-CEO of Transcend, and the author of Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life, Jeff Wetzler. In this book, Jeff offers a hands-on, surprisingly effective way to find out what others really think, know, and feel. Jeff brings you a powerful method called The Ask Approach™, based on a simple premise that tapping into what other people truly think, know, and feel is a game-changing superpower. Ask leads to smarter decisions, more creative solutions, and deeper relationships.

Jeff Wetzler is co-CEO of Transcend, a nationally recognized innovation organization, and an expert in learning and human potential. Wetzler combines unique leadership experiences spanning more than 25 years in business and education, as a management consultant to the world's top corporations, a learning facilitator for leaders around the world, and as Chief Learning Officer at Teach For America. Jeff earned a Doctorate in Adult Learning and Leadership from Columbia University and a bachelor's in psychology from Brown University. Based in New York, he is a member of the Aspen Global Leadership Network and is an Edmund Hillary Fellow.

Get Jeff's new book here: https://rb.gy/6i05b7

Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

This discussion examines how senior leaders can navigate complexity, technology, and organizational change without losing clarity of purpose. Drawing on experience across global consumer brands, logistics, and technology, Louisa Loran outlines a practical approach to leadership that extends beyond execution into shaping direction.

Key insights from the conversation:

First, career progression at senior levels depends less on exceeding assigned tasks and more on articulating distinct value. Advancement requires a clear answer to a simple question: why should this individual be selected to shape the future of the business? Without that clarity, performance remains reactive and interchangeable.

Second, leadership in change environments requires understanding how people respond to disruption. Resistance is rarely personal. Effective leaders identify who is ready to move, who needs context, and who requires time, adjusting their approach accordingly rather than forcing alignment.

Third, many professionals remain overly focused on activity rather than contribution. Busyness often reflects adherence to process rather than progress toward outcomes. Leaders must continually reassess whether their efforts are advancing strategic objectives or simply maintaining momentum.

Fourth, the ability to think independently is becoming more important as technology advances. AI can accelerate research, synthesis, and articulation, but it does not replace judgment. Those who rely on it without strengthening their own reasoning risk becoming indistinguishable from the tools they use.

Fifth, organizations frequently approach AI adoption without sufficient clarity on their identity. Efficiency gains alone are insufficient. The critical question is what proprietary knowledge or capability should be developed and retained, and what can be commoditized through external tools.

Loran also introduces four reinforcing leadership behaviors: setting a sufficiently high ambition, expanding perspective through curiosity, making clear and timely decisions, and consistently embodying the direction being set. These are not episodic actions but daily practices that determine whether leaders shape change or respond to it.

Underlying the conversation is a consistent principle: leadership begins with self-awareness. Without a clear understanding of one's own strengths and perspective, it is difficult to remain open, to adapt, or to lead others through uncertainty.

Get Louisa's book, Leadership Anatomy in Motion, here: https://tinyurl.com/3a97vt5c

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

Linda Hill, Professor at Harvard Business School, discussed how leadership must adapt to enable innovation in complex organizations. Drawing on research and fieldwork across companies such as Pixar and Pfizer, the conversation reframes leadership as the work of building environments where solutions are co-created rather than directed.

Several core ideas stand out:

• Leadership for innovation begins with purpose, not vision. When outcomes are uncertain, the leader's role is to define the problem and create conditions for others to contribute to solving it.
• Performance depends less on individual talent and more on how talent works together. Organizations that encourage debate, surface differences, and refine ideas through iteration are more likely to produce meaningful results.
• Culture is the primary barrier to scaling innovation. Many organizations generate ideas but fail to implement them due to weak decision-making, reluctance to challenge assumptions, and difficulty stopping unproductive work.
• Effective leaders operate beyond their own organizations. Progress increasingly requires building partnerships and aligning broader ecosystems to access capabilities and move at sufficient speed.
• Discipline remains essential. Leaders must set clear priorities, evaluate work against real problems, and create the conditions for candid discussion, including ending initiatives that are not working.

The discussion also underscores that leadership is both practical and personal. In uncertain environments, how leaders manage themselves—how they communicate, invite input, and respond to pressure—directly shapes outcomes.

For senior professionals, the implication is clear: innovation is not constrained by ideas or technology alone, but by the quality of leadership applied to turning them into reality.

Get Linda's book, Genius at Scale, here: https://tinyurl.com/4np2yc9t

Claim your free gift:

Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF

Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions

Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom

Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build

Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach

Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift

In this episode, let's revisit a Strategy Skills classic interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019).

In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge).

Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company.

Connect with Michael here: https://www.farmerandco.com/

Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646

Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer.

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo