In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.

She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.

Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.

Chapters:

00:00 – 02:30 | Childhood Roots & Piano Discipline

• Early lessons in hard work from her father and grandfather
• Becoming a competitive pianist and the pursuit of perfection

02:30 – 05:15 | Burnout & Career Pivots

• Why Corinne walked away from piano performance
• Choosing broadcast journalism through unexpected advice

05:15 – 08:00 | The Assistant Years & Entrepreneurial Sparks

• From Miss Provo to working under high-pressure execs
• The persistence that led to her first key opportunity

08:00 – 11:45 | Starting Over: Divorce, Recession & Rock Bottom

• Returning to Utah during the 2008 crash
• Finding hope and purpose through unexpected mentorship

11:45 – 16:30 | Becoming a Mom & Finding Her Voice

• Struggles with postpartum depression
• How “someone go buy this” led to the Mint Arrow blog

16:30 – 20:05 | Affiliate Marketing 101

• How a friend introduced her to affiliate links
• Transitioning from hobby blogger to full-time income

20:05 – 24:20 | Integrating Faith with Business

• The conference that changed her mission
• Losing followers but gaining clarity in purpose

24:20 – 28:00 | Building a Faith-Driven Brand

• Sharing values in a non-polarizing way
• How Mint Arrow became both a business and a ministry

28:00 – 32:10 | The Evolution of Influencer Marketing

• From curated content to the TikTok era
• Why podcasting became her most powerful medium

32:10 – 35:30 | Adapting to AI & Digital Disruption

• Why Corinne embraces AI as a growth tool
• The importance of authentic connection in a tech-driven world

35:30 – 38:15 | From Passion to Business Strategy

• Teaching others how to monetize their platforms
• The impact of helping others 2x their revenue

38:15 – 42:00 | Faith as the Business Blueprint

• Morning rituals and divine guidance in decision-making
• Why success followed spiritual alignment

42:00 – 45:25 | What’s Next for Corinne

• Scaling Mint Arrow by returning to its core
• Teaching women how to create influence with impact

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