The Successful Nurse Coaches ™

In this episode, we dive into why nurse coaches should move away from per-session pricing and embrace package-based offerings. Shelby and Laura reflect on the initial mindset of pricing sessions individually when we were newbie caoches and how that evolved into a more effective strategy.

Key Topics Covered:

• The drawbacks of per-session pricing compared to coaching, therapy, or energy work.
• Situations where single sessions might still work (e.g., front-end offers, low-cost health blueprints, workshops).
• The benefits of packages: increased commitment, deeper transformations, predictable income, and better client outcomes.
• Tips on designing impactful packages and effectively communicating their value.

Actionable Takeaways:

• Understand how package-based pricing leads to better client commitment and transformation.
• Learn to design packages that reflect the true value of your coaching.
• Improve your sales approach to communicate the benefits of packages effectively.

Tune in to discover how shifting to package pricing can enhance both your business stability and client success!

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

In this episode, Laura talks about how changing your messaging is necessary in a down economy.

• Frugality: In a down economy, people are generally more cautious with their spending. They prioritize cost-saving measures, looking for discounts, deals, or products that offer long-term savings. This category becomes critical as consumers are more focused on stretching their dollars further.
• Necessity over Luxury: Non-essential purchases are often delayed or foregone entirely in favor of essentials, making products that save money or offer value-for-money propositions more attractive.

• Trade-offs: While saving time remains important, in a down economy, people might be more willing to invest time to save money. For example, they might choose to cook at home instead of dining out, even if it takes more time. However, for essential services that save time, like necessary childcare or certain forms of transportation, this category still holds relevance.

• Security and Stability: Economic uncertainty often heightens anxiety and stress, making peace of mind more valuable. Products and services that offer security (like insurance), mental well-being (such as therapy or wellness products), or financial stability (like investment advice or savings plans) may see increased demand.
• Risk Aversion: In uncertain times, consumers are more risk-averse, and they may seek out products or services that reduce their exposure to risk, adding to their sense of peace and security.

• Shift in Priorities: Status-oriented spending tends to decrease in a down economy, as people become more focused on essentials. Luxury goods, high-end brands, and other status symbols often see a decline in sales because they are perceived as non-essential.
• Value-Oriented Status: However, some consumers might still seek status in a more subtle or value-oriented way. For instance, they might look for products that offer a good balance of quality and affordability, allowing them to maintain a certain lifestyle without excessive spending.

• Essential vs. Non-Essential: Consumers prioritize essential spending—things that save money and provide peace—over non-essential or status-driven purchases.
• Conservative Behavior: There’s a shift towards conservative financial behavior, where saving and securing one’s current assets becomes more critical than acquiring new, high-status items.

Your messaging must pivot to create the awareness that this is especially important to hire a coach right now and to NOT wait because your coaching saves them time and money.

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

In this episode, Laura gives a sweeping picture on why having nurse coaches on staff in organizations is the wave of the future for medicine.

Laura outlines what is happening all over the country, and how nurse coaching is really starting to change the morale, and turnover rate of organizations.

Please reach out to us if you want to talk about bringing coaching training to your hospital or need support in proposals!

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

Are you sitting on the fence?

In this episode, I talk about all the nuances about when to begin, when to pause, and when to do a gut check.

Sitting on the fence is it’s own source of tension, discomfort, and in my experience…and it is best to find a way to let you guys off the hook or hop to it!

Let me know what you think, was this helpful?

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

In this episode, we dive into the delicate balance between having grace for life’s unexpected events and staying accountable to your goals. Learn how to navigate life’s challenges without losing sight of your ambitions. We’ll explore three essential "check-ins" to help you differentiate between giving yourself grace and holding yourself accountable. Whether you’re dealing with personal setbacks or simply trying to stay on track, this episode offers practical insights to keep you moving forward with compassion and purpose.

Key Takeaways:

• Understanding the importance of balancing grace and accountability.
• Practical check-ins to assess your progress and challenges.
• Strategies to stay committed to your goals while honoring life's unpredictable moments.

So, listen now to discover how to master the art of balancing self-compassion with goal-setting, and ensure that you’re progressing without pushing yourself too hard.

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

Okay so you have been a nurse for 15 + years and are wondering how it translates to nurse coach world?!

I have good news, SO MUCH of your nursing skill and emotional skill is a direct transfer of credits into the nurse coaching role…and the skills you still need to learn, we got you covered in NLCA!

Tune in to hear Shelby talk about how as nurses we are already epically qualified to help people as a life coach…journal prompts included, bring a notebook to this episode!

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

In this episode Laura talks about why some coaches execute and some don’t. She goes over:

Vision

Mindset

Skillset

Energy

Strategy

Which is the framework of any dream that can be created into reality.

In this more structured podcast, get your notepad and take some notes!

The Preceptorship Course can be purchased right on the website!

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

In this episode, we take a deeper dive into niche work, ideal clients, and when to pour energy in here.

So many nurse coaches jump in here too soon and get stuck, frustrated, or confused and it is either a way to burn 3 months or worst case scenario, quit.

Tune in! This one is important :)

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

Come sit in on something I am working through right now with my own coach, I hope it helps you too :)

Mentioned in this episode:

https://www.nurselifecoachacademy.com/

One of the skills I wish I would have learned earlier in my professional nurse coach journey was the skill of intruding.

The art of interrupting is perhaps one of the most important skills that a new nurse coach can learn, when desiring to serve vs. please their clients.

In this episode, Laura shares about this skill and how to use it confidently!

Mentioned in this episode:

https://www.nurselifecoachacademy.com/