The Successful Nurse Coaches ™

194: How To Sell Nurse Coaching


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In this solo episode, I’m breaking down a topic that’s long overdue—how to sell nurse coaching in a way that feels aligned, ethical, and powerful.

If you’ve ever felt “salesy,” unsure how to price your offer, or wondered why someone would pay to work with you, this episode is for you. I share personal stories (both as a coach and a client) and walk you through how to guide your potential clients toward their own vision—not by selling yourself, but by helping them get clear on the future they want and what’s standing in the way.

Inside, I cover:

  • Why you are not the product—your client is
  • How to help clients paint a compelling vision for their future
  • The role of emotional connection in the sales process
  • How to identify the “gap” between where they are and where they want to be
  • How to position coaching as the bridge to get there
  • What to say when it’s time to propose your offer

This episode will help you reframe the entire sales conversation—from performance to presence. Let’s normalize selling with integrity, heart, and confidence.

Connect with us:

  • Instagram: @successfulnursecoaches
  • Website: www.thesuccessfulnursecoaches.com
  • Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Mentioned in this episode:

https://www.thesuccessfulnursecoaches.com/joinusinboone

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The Successful Nurse Coaches ™By Laura Minard, Shelby Kurz

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