The Sweaty Startup

The Sweaty Startup

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    19 min

    per episode

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The Sweaty Startup episodes

  • Irrational Confidence, Extreme Ownership and Building Real Leverage

    In this episode with Chris and Chris, I talk about overcoming doubt, building irrational confidence, and using fear setting to make hard decisions less scary. We unpack lessons from chaotic early business seasons, anxiety filled moments, and the mindset shift toward extreme ownership that changed everything for me.

    We also cover leverage through hiring, auditing your time, focusing on sales and marketing, raising resilient kids, and why success means watering every garden in your life not just business.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    23 min
  • Why Struggle Is the Point

    Jamie and I talked about why struggle is not something to avoid but something to embrace. We got into parenting, confidence, health, balance, and why giving yourself permission matters more than waiting for approval. We discussed what a good life actually looks like, how pressure shapes better people, and why playing the long game across generations is more meaningful than chasing status or shortcuts. This episode is about values, responsibility, and becoming someone your kids can be proud of.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    17 min
  • Why Most Entrepreneurs Burn Out and How to Actually Build a Life You Want

    Nick Aufenkamp and I dug into the real reasons most entrepreneurs end up overwhelmed, broke, or miserable. We talked about delegation, generational wealth, and why the "boring" businesses often lead to the most freedom. I shared how I built leverage through international hiring, what I look for when choosing a game worth playing, and why long-term stress and sacrifice only make sense if you're chasing the right outcome. This is one of the most honest conversations I've had about work, family, and building a business that actually improves your life.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    20 min
  • How I Built Businesses By Choosing Better Odds And Doing Hard Things

    Trevor and I talked through how I build real businesses by choosing better odds instead of chasing hype. I shared how I started from zero, tested demand with simple tactics, and why boring proven ideas beat trying to be the one in a thousand startup.

    We also covered pricing, firing bad customers, using data over ego, and why business never gets easier, you just get stronger. From building companies to raising kids who can handle discomfort, this episode is about doing hard things and winning because of it.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    19 min
  • How I Built a Life Around Freedom and Used Boring Businesses to Fund It

    Mikk and I sat down to talk about what it really means to build a business that supports the life you want instead of trapping you in a cycle of stress and burnout. I walked him through the lessons I've learned from operating service companies, investing in real estate, and hiring globally to lower overhead. We got into how I've used boring, simple businesses to build leverage, why momentum is the most dangerous drug in entrepreneurship, and how I protect my time so I can focus on what matters. We also talked about content, writing the book, and the pressure that comes with growing a holdco while staying grounded. This episode is about discipline, delayed gratification, and building a system that gives you real freedom.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    20 min
  • How I Built Wealth by Doing the Boring Work That Actually Pays

    Matt and I talked about the kind of businesses that actually build wealth and why most people overlook them chasing trends that never pay off. I shared my story from Storage Squad to Somewhere and broke down how trading time for money is still the best place to start. We talked about the real odds of success, what Silicon Valley gets wrong, how to think about leverage, and when to finally hire so you can get back to doing high-value work. This one's about clarity, execution, and doing what actually works in the real world

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    22 min
  • How I Built Wealth Doing Boring Work Most People Ignore

    Cody and I dug into the real side of entrepreneurship, what it actually takes to build wealth without chasing shiny ideas. I shared why I walked away from the tech startup fantasy and leaned into simple businesses that solve real problems. We talked through the ten minute drill, how I evaluate opportunity in any town, and why people waste years building businesses with zero demand. I broke down why your first business is about reps and skill acquisition, not money, and how boring work like tree removal or survey work can set you up for financial freedom faster than chasing passive income. This is a full breakdown of how to think like an operator, what the real wealthy people actually do, and why momentum is everything.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    25 min
  • How James Laidlaw Built InHomeGolf into a Multi Million Dollar Business

    This is the full conversation I had with James Laidlaw about how he walked away from a high-paying commission job and built InHome Golf from scratch. We broke down how he scaled a golf simulator business during COVID, reinvested everything back into growth, and navigated the chaos that comes with explosive customer demand. Here's a photo of my simulator setup that James's company installed for me. https://x.com/sweatystartup/status/2011208892353851779 & Here's 22 other things that have that materially improved my quality of life: https://x.com/sweatystartup/status/2012556557674791016?s=20 If you want to reach out to James, email him at [email protected] If you've ever thought about leaving your job or building a business of your own, this episode shows you what it actually looks like behind the scenes. Big thanks to James for joining the show. Check out InHome Golf here. I highly recommend them: https://inhomegolf.com/

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    1 hr 1 min
  • How to Get Unstuck and Build a Career You Actually Want

    Brian and I got into what it really takes to make progress when you're stuck in a job, a business, or a mindset that's not working. We talked about how people overanalyze and under-execute, why momentum matters more than motivation, and the mindset shifts that helped me stop chasing the perfect idea and start stacking wins. I shared the story of how I built my early businesses, how I tested ideas without overcommitting, and how you can take control of your career path by doing common things uncommonly well. This one is for anyone who feels like they're waiting for permission to start.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    19 min
  • Why I Stopped Chasing Billion Dollar Ideas and Started Optimizing for Real Freedom

    Corey and I got into what actually matters when you're building a business and a life. We talked about what true wealth looks like beyond the money, why health and time freedom matter more than status, and how I'm thinking about the next 10 years. I broke down how I approach business growth, the truth about AI and electricity, and what most entrepreneurs get wrong about lifestyle creep. We also got into some honest talk about luck, operating skill, and why doing simple things well beats chasing the next big thing.

    Grow your business:

    https://sweatystartup.com/events

    Book:

    https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

    Newsletter:

    https://www.nickhuber.com/newsletter

    My Companies:

    Offshore recruiting – https://somewhere.com

    Cost segregation – https://recostseg.com

    Self storage – https://boltstorage.com

    RE development – http://www.boltbuilders.com

    Brokerage – https://nickhuber.com

    Paid ads – https://adrhino.com

    SEO – https://boldseo.com

    Insurance – https://titanrisk.com

    Pest control – https://spidexx.com

    Sell a business:

    http://nickhuber.com/sell

    Buy a business:

    https://www.nickhuber.com/buy

    Invest with me:

    http://nickhuber.com/invest

    Social Profiles:

    X – https://www.x.com/sweatystartup

    Instagram – https://www.instagram.com/sweatystartup

    TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

    LinkedIn – https://www.linkedin.com/in/sweatystartup

    Podcasts:

    The Sweaty Startup & The Nick Huber Show

    https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

    Free PDF – How to analyze a self-storage deal:

    https://sweatystartup.ck.page/79046c9b03

    22 min

About The Sweaty Startup

From the publisher's feed

Want to build a successful business? Packed with the principles, strategies, and methods used to grow successful companies, The Sweaty Startup will help you make your vision a reality. Hosted by…

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