Aligned for Success

The Three Reasons Your Practice Hit a Wall (And How to Break Through)


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In this episode of The Aligned for Success podcast, Nikki addresses the frustrating reality of feeling stuck in your practice or business when nothing seems to be working, despite showing up and doing "all the things."

Speaking directly to chiropractors, practice owners, and entrepreneurs who've hit a wall, Nikki emphasizes that feeling stuck isn't a sign of failure—it's actually an important signal. She breaks down the three most common reasons plateaus happen: capacity mismatches (trying to pour 10 gallons of water into a 5-gallon bucket), avoiding uncomfortable moves like raising fees or letting go of underperforming team members, and misalignment with outdated goals that no longer serve your vision.

Throughout this insightful conversation, Nikki shares her own experience of hitting a plateau where she was chasing revenue numbers at the expense of her life, family, and free time, only to realize she didn't even care about those numbers anymore. She vulnerably discusses how Stephanie Wigner called her out at an event, saying "You don't have a team problem, you have a Nikki problem"—a moment that sparked exponential growth when she finally stopped micromanaging and trusted her capable team.

Nikki provides five practical strategies for breaking through plateaus: getting radically honest about what you've outgrown, auditing your capacity to ensure your team structure matches your goals, shaking up your schedule with breaks or new work locations, asking better questions like "what's trying to emerge in me right now?" and normalizing the experience as part of every business owner's journey.

This episode delivers powerful insights about recognizing when you are the bottleneck and how plateaus often signal that something new is waiting to be unlocked, making it a must-listen for anyone ready to break through stagnation and build the practice they actually want to run.

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Aligned for SuccessBy Dr. Nikki Cottis

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