Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy. 

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Show Notes: 

(0:00) TikTok Gold Rush

(13:00) The Playbook

(23:00) Brands crushing it

(36:00) Trends: Lookmaxing, pet luxuries, niche communities

(51:30) Mistakes to avoid

(1:03:00) Character design

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Links:

• Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion

• Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo 

• KaloData - https://www.kalodata.com/ 

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano