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At some point in your business, you hit the same frustrating loop:
“I don’t have the money to invest.”
“I don’t have the time to do it myself.”
Back and forth.
Time. Money.
Money. Time.
In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.
We talk about:
Whether it’s investing in postcards, hiring your first assistant, outsourcing photography, or simply auditing where your time actually goes — this episode will challenge you to look at the trade-offs you’re making right now.
Because growth doesn’t happen in comfort.It happens in the gray area.
🎧 Listen in — and decide where you need to step up next.
By Matt Bonelli and Garrett Frey4.9
3636 ratings
At some point in your business, you hit the same frustrating loop:
“I don’t have the money to invest.”
“I don’t have the time to do it myself.”
Back and forth.
Time. Money.
Money. Time.
In this episode of Life at Ten Tenths, Garrett and Matt unpack what we call the very frustrating place of the “gray area” — that pivotal moment where growth requires a step up… but comfort, fear, or lack of clarity keeps you stuck.
We talk about:
Whether it’s investing in postcards, hiring your first assistant, outsourcing photography, or simply auditing where your time actually goes — this episode will challenge you to look at the trade-offs you’re making right now.
Because growth doesn’t happen in comfort.It happens in the gray area.
🎧 Listen in — and decide where you need to step up next.

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