DR. JORDAN B. PETERSON is a renowned psychologist, globally acclaimed author, podcaster, Professor Emeritus at the University of Toronto, and one the most influential contemporary voices in our world today. For twenty years, Peterson has taught some of the most highly regarded courses at Harvard and Toronto, as well as authored books that have changed international discourse -- including "Maps of Meaning” and the bestsellers "12 Rules for Life” and "Beyond Order”. With a magnetic and brutally honest speaking style, and a fiercely devoted following, Peterson continues to leave his mark on the culture at large.

In April of 2023, Tony & Sage Robbins hosted an intimate gathering at their home for their Platinum Lions members.  The event featured an elite roster of speakers who delved into the pressing issues of our time: Foreign relations, how AI will reshape global order, the new economy in a post-pandemic world, the impact of Chat GPT, international politics, and cultural revolutions.

Closing the special event was this extraordinary lecture from Dr. Jordan Peterson. In this provocative presentation, Peterson explores the profound question of why we -- as individuals -- hold the beliefs we do, while teaching us how to intricately weave the concept of storytelling into our narrative. He also embarks on a discovery to uncover order amidst chaos, as well as touches on the importance of overcoming external predators by confronting them head-on.

Courtesy of Tony and Sage Robbins, prepare to be enlightened by the singular Dr. Jordan Peterson. Please enjoy!

Watch the discussion here.

EPISODE NOTES:

[00:23]  Tony Intro

[01:25]   See the world through a story

[03:06]   Consequences of a non-productive story

[03:46]   The debate leading us to chaos

[05:40]   Being the biggest devil in hell, doesn’t mean you’ve won the game

[06:36]   Why strategies based on power are not advisable 

[09:01]   Adventure story: the myth of the hero

[10:45]   Examples of the hero story

[12:08]   Overcome external predators

[14:55]  The oldest written story we know

[16:04]   Christianity, the crucifixion, and chaos

[18:35]   Confront problems before they make themselves known

[22:46]   The catastrophe of a vulnerable existence

[23:26]   Things worse than death

[25:37]   Become your best by facing the worst

[26:33]  Why you must confront chaos

[27:31]   Question from Audience Member:  How do we protect our children from outside negative influences?

[32:10]   Question from Audience Member: In your book you say “tell the truth, or at least don’t tell a lie.”  What do you mean by that?

[39:31]   Question from Mary B:  How do we navigate overwhelming obstacles and confront unmanageable chaos when dealing with the unknown?

[45:32]  Question from Audience Member: With all the chaos in the world, how do we choose which cause to fight for?

[54:34]  Tony and Sage sign off

In this critical conversation, Tony sits down with his dear friend Tim Ballard, founder of Operation Underground Railroad (OUR), a non-profit organization dedicated to rescuing victims of child sex trafficking, and Jordan Harmon, co-founder of faith-inspired production company Angel Studios. The three delve deep into their powerful new film “Sound of Freedom” (opening this July 4th).

This extraordinary film – on which Tony is one of the Executive Producers – depicts the true story of Tim Ballard (played by actor Jim Caviezel), a Federal Agent who quits job with the Department of Homeland Security to start his own independent team of child rescuers.

Listen as Tim shares firsthand accounts of the harrowing experiences faced by victims of human trafficking and the relentless dedication of those fighting to dismantle these dark criminal networks, which continue to enslave millions of children globally each year.

Tony, Tim and Jordan discuss the crucial role “Sound of Freedom” will play in raising awareness about this global epidemic, and how YOU can join this fight to end child trafficking.

“Sound of Freedom” is out in theaters on July 4th! To get your tickets, visit: Angel.com/freedom

About the Film:

“Sound of Freedom” is an action thriller starring Jim Caviezel and Academy Award winner Mira Sorvino. Directed by Alejandro Monteverde, the film tells the incredible true story of Tim Ballard, a US federal agent who, after rescuing a young boy from ruthless child traffickers, learns the boy’s sister is still captive and decides to embark on a dangerous mission to save her. With time running out, he quits his job and journeys deep into the Colombian jungle, putting his life on the line to free her from a fate worse than death.

The film is produced by Angel Studios, a production company that creates faith-based and faith-inspired films and streaming TV shows, such as The Chosen. 

Watch the discussion here.

EPISODE NOTES:

[00:00] Show Intro

[01:35] Sound of Freedom Trailer

[04:24] Tim on his experiences leading to the film

[06:48] Why Jim Caviezel was cast

[08:54] Jim’s personal connection to the story

[10:25] Tim’s reaction to the script

[11:31] Filmmakers’ mission

[12:40] Angel Studios’ process in choosing a project

[13:23] How Mira Sorvino got involved

[14:49] What makes the film crucial today

[17:11] Tony on raising money for trafficked children

[18:24] Belief is a poor substitute for an experience

[18:47] An emotional experience in Haiti

[22:46] The film as a tool to liberate children

[24:36] Why a July 4th release date

[26:25] Build an audience through crowdfunding

[29:51] The Goal: Fill 2 million seats

[32:59] Get loud! How to end this epidemic

[34:48] Healing trafficked children

[36:00] Tim’s adopted children

[40:55] Survivors now saving lives

[43:32] A mission in Ukraine led to a major takedown

[45:29] The heartbreaking story of a young boy in Iraq

[47:20] Jordan’s important message

[48:50] Empowering every organization

[50:55] Sign off

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.

In PART TWO, you'll hear Tony Robbins in a one-on-one interview with DAN CATHY, the dynamic Chairman of Chick-fil-A, Inc., the iconic family-owned fast food chain specializing in chicken sandwiches.

Under Dan’s leadership, Chick-fil-A has become the 3rd largest fast food chain in America, behind McDonald’s and Starbucks. Since 2013, the company has expanded to over 2,600 restaurants in 47 states and the District of Columbia, as well as new ventures into the Asian market. However, it’s Dan's unwavering commitment to customer service that has been the real key element to the company's immense success. With an emphasis on family and community, and a tireless dedication to maintaining a positive workplace culture, Chick-fil-A is more than just a fast food dining experience – it’s a model for how businesses should inspire their employees and treat their customers.

*Fun fact: Chick-fil-A has been closed on Sundays since 1946. While it’s estimated the chain loses over $1 billion in potential yearly revenue, the family continues to honor this tradition – which encourages employees to rest, spend time with family and worship (if they choose).

***

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery: https://tonyr.co/bm-podcast

AUDIO SHOW NOTES 

[00:00] Mary B. intro

[01:45] Introduction to Dan Cathy

[02:07] Origins of Chick-fil-A

[04:12] Don’t be a victim of life’s circumstances

[05:37] Master. Mate. Mission

[06:15] Family recipe for success

[09:19] Customer service is employee service

[11:50] Do more than what’s expected

[12:32] Be a blessing and you will be blessed

[13:11] Prepping the next generation

[14:15] Business Mastery Information Ad

[16:42] It’s not the “what,” it’s the “who”

[17:00] Competence. Character. Chemistry

[17:24] Breaking down the numbers

[18:47] In business for themselves, not by themselves

[21:17] An engineers approach to innovation

[22:09] Anticipate the future

[23:33] Be a champion of change

[23:56] Always be “in training”

[24:15] Own your mistakes

[26:25] End is near when accountants take over

[28:06] Success is all about succession

[30:45] Share the good and the bad

[32:35] Origins of “Eat mor Chikin”

[34:44] Four essentials to live by

[36:39] Why they’re closed on Sunday

[40:55] Be environmentally conscious

[42:02] Live a purpose driven life

[43:09] Sign off

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.

In PART TWO, you'll hear Tony Robbins in a one-on-one interview with CHIP WILSON, the Canadian entrepreneur and philanthropist who is best known for founding the athletic apparel company Lululemon Athletica.

Wilson is widely regarded as one of the most successful and influential entrepreneurs in the apparel industry. After working in the ski industry for several years, Wilson first founded Westbeach Snowboard in 1979, which eventually became one of the largest snowboarding apparel companies in the world.

In 1998, Wilson started Lululemon Athletica with the goal of creating high-quality yoga apparel that was both functional and fashionable. Thanks to Chip’s commitment to innovation and culture, Lululemon quickly gained a following among yoga enthusiasts, growing into a billion-dollar global brand. Wilson served as CEO of Lululemon from its inception until 2005, and he remained a board member until 2013.

Throughout his career, Wilson has been known for his unconventional approach to business and his willingness to take risks. He has also been an active philanthropist, supporting a variety of causes related to education, health, and the environment – including his own non-profit imagine1day, which works to improve education in Ethiopia.

Special Note: Please stick around to the end of this interview for an exclusive Q&A with all three of our Business Mastery guests – Gail Becker, Dan Cathy and Chip Wilson!

***

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery: https://tonyr.co/bm-podcast

AUDIO SHOW NOTES 

[00:00] Mary B. Intro

[01:37] Introduction to Chip Wilson

[02:44] The 7 year arch [04:04] Knowing when to sell

[05:15] Power through reinvention

[06:03] Three books that made an impact

[06:37] Embracing your inner “risk taker”

[07:14] Muscular Dystrophy diagnosis led to Lululemon

[09:31] A mission to make lives better

[10:35] Bringing innovation (and style) to yoga

[14:00] Find your ideal customer

[14:40] Business Mastery Ad

[18:37] Disrupting the athletic leisure space

[22:17] Keeping up with trends

[24:43] Navigating challenges

[29:00] The hedgehog and the fox

[30:19] Lululemon’s manifesto

[32:03] Chip on seller's remorse

[34:57] Creating culture at Lululemon

[37:37] When accountants run the company

[41:06] Sharing lessons learned

[42:45] Audience question for Gail: Was there an employee you hired who really pushed your company forward?

[44:29] Audience question for panel: How do you choose the right project when you have several choices?

[49:33] Audience question for panel: How can we create family-life balance as entrepreneurs?

[01:02:38] Audience question for panel: How do you take a company with a loyal customer base and continue growing it?

[01:07:49] Question from Gail: Did you ever feel like giving up?

[01:10:06] Question from Chip: Did the struggles in your younger years make you the entrepreneurs you are today?

[01:12:00] Questions from Tony: What are you most proud of in your journey, and what is the best business advice ever received?

[01:18:22] Sign off

In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.

In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives.  And the best part – Gail didn’t launch this company until the age of 52.

Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors. 

However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute.  After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.

Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand.  Gail has also proven that it’s never too late to become a successful entrepreneur.

***

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery: https://tonyr.co/bm-podcast

SHOW NOTES:

[00:00]  Mary B. Intro 

[01:04]  Introduction to Gail Becker

[02:20]  Three factors that inspired change

[03:20]  The evolution of Caulipower

[05:39]  It’s never too late to bet on yourself

[07:41]  Recognize the moment it clicks

[10:15]  Move fast when first to market

[12:11] Consumers demand quality

[14:21]  Always connect with those using your product

[16:14]  Breaking rules for success

[18:20]  Hire people who know what you don’t

[19:48]  Reinvention sparks innovation 

[21:32]  Business Mastery Information Ad 

[22:28]  Pandemic shifting

[27:32]  A mission to help people lead healthier lives 

[28:00]  Double down on innovation

[28:35]  The future of CAULIPOWER

[29:53] Lessons for her sons

[31:21]  Sign off

MICHAEL A. SINGER is a spiritual teacher and #1 New York Times bestselling author of The Untethered Soul, The Surrender Experiment and the recent Living Untethered: Beyond the Human Predicament. For over four decades, Michael has been passionately teaching spirituality and mindfulness.

Michael’s spiritual journey began in 1971. While working on his doctorate in economics, Michael decided to go into seclusion to focus on yoga and meditation. It was in 1975 that Michael founded the Temple of the Universe, a now long-established yoga and meditation center where people of any religion or set of beliefs can come together to experience inner peace.

Singer is also a successful entrepreneur that has made major contributions in the areas of business, education, healthcare, and environmental protection. He created a leading-edge software package that transformed the medical practice management industry, as well as the founding CEO of a billion-dollar public company whose achievements are archived in the Smithsonian Institution.

Tony and Sage Robbins are excited to share this special presentation from a 2022 private event with their Platinum Partners in Mexico. Here, Michael teaches us the importance of surrender and how to “let go'' to remove the negative blocks inside us and allow positive emotions – like joy and happiness – to flow through us with grace and ease.

Watch the discussion here: https://youtu.be/E7TxEzMF3s8

EPISODE NOTES: [00:15] Sage intro [01:30] Tony Intro [02:42] What is happiness? [04:09] Michael’s Four Quadrant Truth Table [07:47] The Law of Diminishing Returns [09:34] How you’re programmed by your experiences [12:17] The happiness inside us all [13:36] We control little of what happens in life [17:50] The more open you are, the more joy you feel [19:16] Michael on “objective observation” [24:23] Oprah’s favorite quote from “Living Untethered” [25:41] Why we hold on to negative blockages [29:27] How to deal with uncontrollable situations [35:22] The meaning of “low hanging fruit” [40:50] Feeling resistance? Just relax [43:34] Discover your true self [46:49] Reach a pure state of happiness [51:28] The key to relax and release [55:43] Letting go of what is blocking your happiness [01:03:08] The great way is not difficult for those who have no preferences [01:06:54] Your path to pure joy [01:13:14] Question from Tony regarding letting go when we have a hard time navigating what we can and cannot control [01:15:51] Question from Tony: What is your trigger for going into a state of relaxation? [01:17:51] Question from Sage: When dealing with trauma, do you have an internal voice guiding you? [01:21:19] Question from Sage: Will letting go allow our consciousness to recognize more beauty? [01:22:16] Tina asks for validation for those already far on their spiritual journey [01:27:00] Question from Bernice: How do we interpret the ego when it comes to letting go? [01:29:46] Question from Sage: What can parents do to help their children growup both open and spiritual? [01:31:22] Nuria asks Michael to clarify the meaning of “we are not creating our own life” (quoted in his book) [01:37:58] Question from Shawn: How can meditation be used in the process? [01:41:30] Question from Teresa: How do you experience the mind as you continue to progress? [01:45:26] Question from Ishali: What tip can you give that helps us “go with the flow” when negative things are happening? [01:49:28] Sign Off

This intimate episode of The Tony Robbins Podcast was recorded at home in February of 2023 with Tony Robbins, his wife, Sage Robbins, and Mary B., friend and surrogate of their child. Listen as they discuss unconditional love and the modern family.

Tony begins with an introduction on our evolutionary advantage and the most powerful force on earth: LOVE. He riffs on why people become jaded and pessimistic after the loss of love, pain, past references, and cultural conditioning and implores the audience to keep their hearts open to the depths of the human heart we all crave. 

Tony and Sage share “the explosion of love” that has come through their 23 years of marriage and starting a family together.

This extended conversation covers topics including: expectations of intimate relationships, media messages, parenting, prince and princess romantic ideals, oneness, mindfulness, modern love constellations and chosen family configurations, sobriety, human behavior, couples communication, emotional fitness, the trap of blame and judgement, the importance of self-love, and more.

This episode serves for all listening to be reminded that “love defies the odds.” It invites us all to offer the love that is our highest and truest human essence to our beloved, our parents, friends, children, brothers, sisters, co-workers, and beyond.  Let’s love this world up.  Enjoy!

Watch the discussion here: https://youtu.be/two18YkJPAU

SHOW NOTES:

[02:28] An explosion of love

[05:40] Tony fell in love with his “weirdo”

[11:00] Dr. Gottman can predict divorce in 15 mins

[12:12] Self-Love

[16:11] Story: Abu Dhabi dinner with crown prince

[20:06] Law of Familiarity

[23:02] The Making of a Modern Family

[28:30] Creativity, Caring, Growing

[34:35] 4 Levels of Love

[40:27] On break-ups and separation

[41:47] Conditioning, pain, loss

[44:40] Love inside out

[48:35] Alcohol and relationship

[55:29] “Where we all meet”

[1:03:26] Opening and closing

[1:07:07] “All are welcome here”

[1:11:44] Filters & Dating apps

[1:17:49] Story: Jordan Peterson meeting

[1:22:02] Love transcends IF we are open to it

[1:27:54] Life Skill: S.E.W.

[1:32:34] Life is precious; lean in

[1:33:32] Let’s love this world up

[1:34:53] Sign off

Tis’ the season to assess the year gone by and reflect on our learnings and lessons. Want to take it a step further? This interview with Sister Shivani offers action steps and powerful incantations that go to work deep in our subconscious mind to help strengthen our emotional immune system, clear karmic accounts through forgiveness, and even help shift the collective consciousness.

For over 25 years, BK Shivani has been a practitioner and a teacher of Rajyoga Meditation -- the heart of the teachings of Brahma Kumaris World Spiritual Organization. In 2019, Sister Shivani was awarded the highest civilian honor for women in India, the prestigious Nari Shakti Puraskaar, for her role in transforming human behaviors. 

To share in the power of Sister Shivani’s global message of love, healing, personal responsibility, and transformation, Sage and Tony Robbins would like to gift you this special moment shared from a 2022 private event with their Platinum Partners in Mexico. We hope this message is one you’ll share with your family and friends this season. And one you'll carry with you into the New Year and beyond.

Blessings & Happy Holidays from Tony, Sage & Team Tony

Watch the discussion here: https://youtu.be/-LrUbUB6kAg

SHOW NOTES:  

[00:15]  Sage Intro 

[01:35] Tony Intro

[02:44]  Creating a shift from within

[05:24] Moment of silence / Guided affirmations

[12:16] Shift from a life of blame to a life of personal responsibility

[14:53] Shifting your language

[16:40]  Stress = Pressure / Resilience

[18:47]  Happiness means emotional independence 

[20:05]  Sister Shivani recounts a story of an emotional breakthrough / healing

[24:01]  Sister Shivani on forgiveness

[28:17]  Be the master of your mind

[31:10]  Understanding the journey of the soul

[35:58]  Everything is predestined 

[37:04]  Happiness means to be a giver

[38:33]  Forgiveness means changing present karma 

[39:56]  Affirmations for simple healing and releasing 

[45:31]  Clean the clutter of the mind everyday 

[47:28]  Question from Tony: Would you share with us how you came to these truths?

[49:27]  Question from Sage: With regards to affirmations, what do you recommend if someone is stuck in a state of emotion?

[58:32]  Question from Sage: How can we connect in oneness with those we lost?

[01:04:36]  Question from Emma: What are your thoughts on enlightenment?

[01:06:34]  Question from  Berenice: How do you deal with family members with negative energy?

[01:10:04]  Question from Guest: How do I know when I am purifying my energy instead of just being numb to emotion?

[01:18:31]  Question from Adam:  When it comes to addiction, how do you break people from denial?

[01:28:02]  Question from Jack:  Can you elaborate on the experience of death for the one that passes?

[01:32:38]  Question from Christian: Do you recommend some form of pre-framing for parents? And when in a child's life would you introduce it? 

[01:40:32]  Sign off

In this special podcast episode of The Tony Robbins Podcast, you’ll hear from Tony Robbins, his wife Sage Robbins, and podcast host Mary B., as they discuss the most important tool for creating lasting change: IDENTITY.

Have you ever asked yourself, why did I try to make a change but not succeed?  Often, it’s “how” we define ourselves that can lead to either our success or stagnation. 

As Tony notes, “The most powerful force in the human personality is the need to stay consistent with how we define ourselves.”  In fact, after 45 years of working with people in 195 countries – from the most successful to the most challenged – Tony believes that the single most important element in understanding what drives a person is to understand how they identify themselves.  

Identity is simply the culmination of the beliefs that shape how we perceive ourselves. These beliefs control how we think, feel and interact with the world around us.  They also influence what we decide to do (and not do) in our own lives. Therefore, as Sage Robbins explains, what we put after “I am” is something we must always be mindful of. 

By the end of this conversation, we hope you’ll have the tools and inspiration to update – and upgrade – your own sense of identity.  Maybe it’s time to expand it as you move toward a life of growth.  Or perhaps remove some of those labels that might be limiting you.  

Note: In case you’d rather watch the video version of this conversation – which includes behind the scenes footage with Tony, Sage and Mary B – click on the “Expand Your Identity” video that’s on Tony’s YouTube Channel, found at youtube.com/TonyRobbinsLive.

SHOW NOTES

[00:45]  Introduction by Tony Robbins – The Power of Identity

[01:25] Definition of Identity

[3:32] The downside to identifying oneself

[4:04] How attaching the words "I am" to something can turn into a belief

[6:28] People are not their behaviors

[9:23] Identity is the controlling force in life

[13:45]  Tony’s goal for this podcast

[17:23] Mary B. begins with Tony Robbins trivia: What is Tony's teaching on identity?

[18:23] "The strongest force in the human personality is the need to stay consistent with how we define ourselves." – Tony Robbins

[19:38] Our behavior is not our entire identity

[22:55]  Expanding your identity

[25:00] Sage discusses her experience in Dubai 

[29:09] Sage offers a political identity anecdote 

[32:41] Questioning our own labels

[36:24] Mary discusses the concept of "chunking"

[38:30] "Life is an unlearning of who I thought I was." - Sage Robbins

[44:06] Albert Einstein and widening one's “circle of compassion”

[47:23] Who am I? Who am I really?

[51:23] The importance of looking into your own eyes

[53:01] Erik Erikson and Identity Crisis

[01:01:13] Summary of discussion 

[01:01:39] Sign off

In this podcast, we drop you inside a Tony Robbins Business Mastery seminar for a 1-hour masterclass in how to build a brand that not only changes the game but empowers your customer base.

You’ll hear Tony Robbins in a dynamic interview with the co-founders of BOOMCHICKAPOP, a wildly successful natural and organic popcorn brand that completely disrupted the snack industry.  

Angie and Dan Bastian were looking to put aside some money for their kids' college fund when they started a small kettle corn business out of their garage.  Initially selling popcorn at outdoor events, including Minnesota Vikings games, the couple soon took their popcorn to Trader Joe's, Target, and Costco – gaining a crash course in how to operate a business along the way.  The real game changer took place when the then-named Angie's Kettle Corn embraced a bold new identity: BOOMCHICKAPOP. 

Angie retired from being a nurse practitioner and Dan from a history teacher and baseball coach to run their company full time.  And after years of commitment and sacrifice, the Bastian's sold their business in 2017 to Chicago-based Conagra Brands for $250 million.

In this candid conversation, the couple reveals how facing their fears and connecting to their customer base in a fresh and empowering way led to their ultimate success.

Show Notes:

[1:47] Introduction to Angie and Dan Bastian

[3:42] How Angie and Dan met

[6:48] Angie and Dan attend Tony’s Unleash The Power Within 

[7:41] Facing your fears

[10:14] Starting a business as a couple

[14:37] Being thought of as crazy

[16:07] Gaining proximity to the Minnesota Vikings

[17:13] Importance of building bonds

[20:20] To gain a seat at the table, you must commit everything

[21:35] Say yes to every opportunity

[26:07] There’s always a solution

[30:22] Raising private equity

[32:32] Only 2.5 seconds to capture a consumer’s attention

[33:35] Coming from a position of empowerment

[37:04] Origin of the BoomChickaPop name

[40:39] Talking directly to consumers

[42:56] Dividing labor as a couple

[45:08] Maintaining a relationship despite stress

[47:20] Selling the company

[49:22] How it felt to distribute funds to colleagues

[51:59] Committing to business relationships

[57:33] Audience question from Javier:  What was the process of selling your company?

[1:00:29] Audience question from Aaron:  What was your goal for the company?

[1:03:56] Audience question from Kaley: How did you feel when you sold the business?

[1:06:11] Audience question from Annabelle:  What kept you going through the tough times?

[1:12:33] Audience question from Ryan: If you (Chris) were to develop Shazam again today, what would you do differently?

[1:15:16] Audience question from Anjelica: How many times did your brand evolve?

[1:21:40] Final question from Tony: What’s the single best piece of advice that you’ve gotten in business?

[1:26:30] Sign off