The traditional physical therapy business model will not be sustainable in the future. The model that has been successful in the past – open your doors, be nice to doctors, take all the insurances, set up a standard EHR – won't allow you to grow and navigate thru the changes that are coming to healthcare generally. Thus, PT owners in modern society need to be aware of the need for business coaching that they never learned, how to discriminate between insurances, the capabilities of MSKUS and EMG diagnostics, the addition of cash-based practices, AI software effects on healthcare, etc. In this episode, Will Humphreys, PT of Multiplexit and Rockstar Recruiter, joins Nathan Shields to discuss what owners need to be aware of to succeed in the future. Even with Artificial Intelligence coming into the healthcare industry, enhancing certain aspects could help run the business smoothly. Embracing the mindset of constantly learning will help you adapt to the changing landscape of Physical Therapy. Be open to integrating technology, diversify revenue streams, and tune in to this episode now.

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