This is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:

• David Callahan, Co-CEO of UltraSignup

• Stephen Holmberg, Founder of Insight Accelerator

We talk about the following topics:

• Growth trends in the sport
• Trail Culture as a growth driving phenomenon
• Cultural impact vs. commercial impact - the realities of the size of the market
• How people are discovering and experiencing the sport
• The impact of star athletes on the business of trail
• Marketplace dynamics (tariffs, inflation, competition, etc.)
• Q&A!

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• Grab a trail running pack from Osprey
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• Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ

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