Everyone wants to blow up on IG and TikTok… but no one talks about what it actually costs to stay in the game.

In this episode, Jesse sits down with Logan Forsyth, co-founder of Media Scaling, to break down the reality behind personal brands, short-form growth, and why creators burn out faster than ever. They get into the tactics — omnipresence, viral formats, platform risk, and the shift from polished 4K to raw phone content — but they also go deeper than the usual “post more, hustle harder” narrative.

What happens when the thing you built starts draining you?
What do you do when content stops being fun?
How do you scale your brand without losing the part of you that started it?

Logan and Jesse unpack:

• why raw content is outperforming studio perfection
• how short-form is evolving in 2025 and beyond
• the danger of relying on one platform
• how founders lose themselves in the “one more video” cycle
• building teams so your business doesn’t own your brain
• intuition, obsession, and knowing when it’s time to reshape your identity
  
  

If you’re growing a personal brand, scaling content, or feeling the pressure of staying relevant online, this episode will remind you how to keep building without burning yourself out.

This isn’t just about going viral. It’s about staying sane while you do it.

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