In this episode of The Aging Project podcast, host Shelley Craft invites Mukti, the founder of Mukti Organics, to discuss the beauty industry and the importance of making conscious choices. The conversation delves into the influence of marketing on our purchasing decisions and the need to cut through the hype to make healthier choices. Mukti shares insights from her book, "Truth in Beauty," highlighting harmful ingredients to avoid, the risks associated with fragrances, and the prevalence of greenwashing in the skincare industry. She also offers practical advice on auditing personal care products and recommends beneficial ingredients to look for. Mukti's personal journey and the evolution of her brand, Mukti Organics, are explored, emphasizing the importance of harmonizing beauty with nature and maintaining a commitment to environmental responsibility. The episode wraps up with a call to action for listeners to be more mindful of their product choices and to explore Mukti Organics for high-quality, non-toxic skincare solutions now available at You Must Try It.

Quick Links

New York Times articles - HERE

Shelley's favourite Mukti Products available at You Must Try It - HERE

Truth in Beauty Book - Order Here

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YOU MUST TRY IT

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CREDITS:

Host and Co-founder: Shelley Craft

Founder and Producer: Amanda Attwood