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In this episode of Apparel Success, Rob talks off-the-cuff about the reality of starting a clothing brand in 2024 and the truth about most clothing brand startups. Too many entrepreneurs get into this space to "make money online" and they don't understand exactly what goes into it. Most new clothing brand owners are delusional and unaware of the difficulties of running a clothing brand full-time. This video is for anyone starting a clothing brand, clothing line, tshirt business, t-shirt line, fashion brand, fashion line, streetwear brand, streetwear line, print on demand (POD), dropshipping and beyond.

Running a clothing brand isn't all glitz and glam; it's a rollercoaster of challenges most don't see coming. The struggle? Real. From chasing trends to dealing with production headaches, it's a hustle. Many jump in without realizing the complexities of managing designs, supply chains, and customer expectations. It's not just about making cool clothes; it's about staying ahead in a fast-paced game. The road to success is paved with surprises and a learning curve most brands only discover when they dive in headfirst.