Most entrepreneurs are taught to sell features and benefits—but what if that’s exactly why your message is getting lost in the noise?

In today’s episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don’t buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.

If you’re tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn’t converting the way it should—this episode will shift everything.

This is your blueprint for building real emotional connection that sells, scales, and serves.

What You’ll Learn in This Episode

• Why emotional stories outperform logic and features every time
• The three-part framework for every effective story: Normal → Explosion → New Normal
• How to find and craft a compelling Value Story for your business
• Where and how to use your Value Story for maximum impact
• Why emotion—not metrics—drives buying decisions
• Real-world examples of Value Stories that move hearts (and open wallets)

Key Takeaways
✔️Data makes people think. Stories make people act.
✔️Transformation sells. Not features. Not benefits. Transformation.
✔️Your Value Story is the bridge between what you offer and what your audience truly craves.
✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.
✔️A good Value Story follows this arc: Normal → Explosion → New Normal.
✔️Crafting your story isn’t about being perfect—it’s about being real.
✔️Marketing moves minds. Storytelling moves hearts.
 

Timestamps
[00:00] – Why focusing on features is killing your marketing
[02:00] – People don’t buy your bridge—they buy the island it leads to
[05:00] – Emotional decision-making and the downfall of data-only marketing
[07:00] – The simple 3-part story structure: normal, explosion, new normal
[10:00] – How to find the right story: emotion > metrics
[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media
[14:00] – Craft your first Value Story this week: rough draft > perfection
[16:00] – Example of a Value Story you can model (Rachel’s transformation)
[19:00] – Real-life event testimonial: how stories change connection
[21:00] – Your weekly challenge: create and share one Value Story

Choose Your Next Steps:

• Find one transformation you helped create (big or small).
• Map it using the 3-part structure: Normal → Explosion → New Normal.
• Focus on feelings, not stats.
• Share it publicly—in a post, a story, a podcast, a DM, or a call.
• Tag me on Instagram @itsgeorgebryant so I can celebrate you!

This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.

Download your free companion workbook to reflect, take action, and make the most out of this series.

Click here to access the workbook!

Stay tuned—I’ll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!

• Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to Tell

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