In this episode, D'Arcy discusses the values that a brand needs to have to be considered luxury and why simply calling yourself luxury is not enough. She also explores the importance of tapping into creativity and the feminine flow in order to grow a successful business. D'Arcy emphasizes the need to break free from societal stories and patterns that hold us back and to prioritize self-care and rest. She also touches on the concept of craftsmanship and superior performance as key elements of a luxury brand. Hit play! CLICK HERE FOR THE FULL SHOW NOTES