The Vine Podcast

If you have been in the digital marketing space for more than 5 minutes you probably have heard that you need a freebie in order to grow your email list. But where people often stop short is in marketing that freebie! In today's episode, I'm sharing strategies to help you market the freebie you worked hard to create so that it can actually help you grow your email list and business!

In this episode I'll cover:

• How to market your freebie
  • On your blog
  • On your social media
• How to optimize on search engines
• About the upcoming ebook workshop

Resources mentioned:

• Sign up for the live workshop to design your first or next freebie! Workshop will be 9/14 with limited seats available. Sign up today!
• How to Design a Freebie

Instagram | Website | Show Notes

Web Design for Food Bloggers

Is your branding consistent across all of the different platforms and elements of your brand? Unless you have invested thousands of dollars to have every single element of your brand created by a designer, there is a good chance that you may have some inconsistencies. In this episode, I'll share why consistent branding is so important and a process you can follow to start making your branding more cohesive and professional.

In this episode I'll cover:

• Why it's important to have a consistent brand
• How to make your brand more consistent
  • Step One: Start by evaluating your branding
  • Step Two: Take stock of what you already have
  • Step Three: Get your branding out of your head
  • Step Four: Create Templates

Resources mentioned:

• Branding Foundations Workbook
• Canva

Instagram | Website | Show Notes

Web Design for Food Bloggers

Choosing the right recipe card can be a tough decision! In this episode, I'll share what you need to know about recipe card plugins and which ones I recommend to my clients.

In this episode I'll cover:

• The top recipe cards for food bloggers
• What to consider when choosing a recipe card plugin
• Benefits to using a recipe card

Instagram | Website | Show Notes

Web Design for Food Bloggers

As a food blogger, the quality of your recipes can make or break your blog's credibility. This quick episode will walk you through 6 ways to write better recipes and make sure you're producing high quality content!

In this episode, we'll cover:

• how many times to test a recipe
• how to list ingredients
• proper formating and punctuation

Resources mentioned:

• Recipe Writer's Handbook (affiliate link)

Ever wonder if you could make some small changes to make a bigger impact with your website? In today's episode I'm sharing the most common mistakes I see food bloggers making on their website, plus a look at how you can easily fix them!

In this episode, we'll cover:

• Mistake #1: Not Updating Plugins
• Mistake #2: No Backups for Your Blog
• Mistake #3: Not Using Self-Hosted WordPress
• Mistake #4: Using a recipe card that is tied to your theme
• Mistake #5: Not Using a Good Recipe Card
• Mistake #6: Using Multiple Recipe Cards
• Mistake #7: Not Having a Clear Call To Action
• Mistake #8: Not Linking to Important Pages
• Mistake #9: Not Optimizing Your Category Pages
• Mistake #10: Not Designing Your Website with Your Audience in Mind

Resources mentioned:

• Top WordPress Plugins for Bloggers
• 042: Ways to Start Preparing for Q4 Now
• 011: How to Design a Freebie for Your Food Blog
• 030: How to Customize Your Recipe Index
• 043: Writing An About Page
• 10 Questions to Ask Your Audience in a Survey

Instagram | Website | Show Notes

Web Design for Food Bloggers

Do you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today's episode I'll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers!

In this episode, we'll cover:

• The About Page
• Connection
• Brand Messaging
• Conversions
• How to Write Your About Page
• Where should you link to your about page?

Resources mentioned:

• Do Six Figures: How to Write an About Page for a Blog

Instagram | Website | Show Notes

Web Design for Food Bloggers

Every year it seems like Q4 approaches and we are often scrambling to come up with a plan. So this year, I wanted to share a few ways that you can start preparing now for Q4. These tips will be helpful no matter which quarter you're listening in, because Q4 is something to be preparing for all year long.

In this episode, we'll cover:

• Let's talk about Q4
  • Higher Traffic
  • Higher Ad Spend
  • More sponsored content opportunities
• How to prepare for Q4
• Content Planning
  • Looking at new content
  • Website Audit
  • Monetization
• How to capitalize on your traffic

Resources mentioned

• Mediavine: What is Q4
• Mediavine: Ad Revenue Seasons
• 013: How to Strategically Plan Your Content
• Mediavine RPM Challenge
• Free DIY Website Audit Checklist
• 011: How to Design a Freebie for Your Blog

Instagram | Website | Show Notes

Web Design for Food Bloggers

Have you ever wondered how to get started with email marketing for your food blog? Maybe you've wondered what you should say or how to grow your list. In today's episode, I'm interviewing Liz Falcigno from The Clean Eating Couple and we're diving into email marketing and how you can get started with it.

In this episode, we'll cover:

• Liz's journey of starting her blog
• What email marketing is and how bloggers can use it
• Results Liz has seen from using email marketing
• When food bloggers should get started with email marketing
• The first step you should take to get started with email marketing
• What is a freebie and what makes a good one

Resources Mentioned:

• How Liz Quit Her Job
• Sign up for Liz's email list
• Start and Grow Your Email List Challenge
• How to Design a Freebie for Your Blog
• ConvertKit (affiliate link)

Instagram | Website | Show Notes

Web Design for Food Bloggers

How do you know if it's the right time to invest in a new website design? Have you ever considered investing in branding or website design, but you aren't sure if your blog is ready? In this episode, I'm going to share a few signs that it might be time to invest in a new website designed for your blog and how you can get started in that process.

In this episode, we'll cover:

• Lack of brand consistency
• Need advanced features or customizations
• Want a well-thought out reader journey through their website
  • What is a reader journey?
• Need a better user experience
• Want to improve site speed
• Looking to increase traffic
• If you have the time to commit to a redesign

Resources Mentioned:

• WP Rocket
• Yoast
• My Design Services

Instagram | Website | Show Notes

Web Design for Food Bloggers

One of the easiest and most popular ways to monetize your site is through display ads. In today's episode, I'll talk about what you need to know before you start running display ads as well as some things to remember if you are already running them!

In this episode, we'll cover:

• What is an ad network?
• What to look before choosing an ad network
• What are RPMs?
• Cautions of running ads
• Ad networks to research

Instagram | Website | Show Notes

Web Design for Food Bloggers