The Vine Podcast

We are halfway through the year, which means it's time to check in on your goals for the year! Today's episode is a check in on my own blog growth plan and the biggest lessons I've learned so far this year.

In this episode I'll share lessons learned including:

• Does more blog content lead to more traffic?
• The importance of systems
• Hiring and building your team
• Other lessons

Other episodes and resources mentioned:

• My 2023 Blog Growth Plan
• Using Asana to Manage Your Blog Posts
• The Systems and Standards Your Food Blog Needs

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services

• Web Design for Food Bloggers

If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have.

In this episode:

• Your 3 Brand W's: who, what, why
• Types of Work You Accept (and examples)
• Contact Information

Other episodes mentioned:

• 3 Things For Your Homepage
• 3 Things for Your Recipe Index
• 3 Things For Your About Page

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services

• Web Design for Food Bloggers

Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check on to make the most out of your recipe index.

In this episode:

• Building your recipe index for SEO
• What you should focus on
• What to add to improve user experience

Resources mentioned:

• Other recipe index episodes
• Organize Your Blog Categories

Your about page is one of the most important pages of your food blog to make a connection with your audience. In today's episode, I'll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience.

In this episode:

• Your expertise
• Your favorite posts
• Call to action

Episodes mentioned:

• 3 Things for Your Homepage

Resources:

• Search Engine Land Article by SEO Casey Markee
• Writing an About Page

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services

• Web Design for Food Bloggers

A few quick tweaks to your homepage can take it from dull to fantastic!

Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming back for more delicious recipes!

In this episode:

• Optimize for EEAT
• Brand Message
• Seasonal Content

Episodes mentioned:

• How Often Should You Update Your Homepage

• What Should Be on the Homepage of Your Food Blog

• Tools to TRULY Know Your Audience

Resources:

• Custom Website Design

• Branding Intensive

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services

• Web Design for Food Bloggers

Everyone is talking about AI and ChatGPT. The big question on everyone's mind is, "Will AI make blogging obsolete?" Today we're talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now.

In this episode:

• Why bloggers are worried about AI
• AI for writing blog posts
• AI for SEO
• AI for Social Media
• AI for Writing
• AI for Graphic Design
• Risks of AI

Resources mentioned:

• Cupcake Photo
• The Pope in a puffer jacket
• AI Engine
• Ghostwriter
• Pingenerator
• Google on Using AI Content

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services

• Web Design for Food Bloggers

Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is tough. In today's episode I'll share a quick process for how you can easily decide whether to keep an old blog post or to let it go.

In this episode:

• Review the traffic

• Research keywords

• Think about your audience

• Delete, archive or update

Resources mentioned: Clariti (affiliate)

Related episode: How to Audit Your Content

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

1. All Design Services

2. Web Design for Food Bloggers

3. Food Blogger Support Package

A content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will help you identify posts you would like to improve, delete or leave just as they are. It may sound like a big project — and it is — but at the end of it, you'll have a better idea of where you want to take your blog and what actions you need to take to boost your SEO, and make a better experience for your readers.

In this episode:

• What is a content audit?
• What can you learn from a content audit?
• Gathering your content
• Performing the audit

Resources Mentioned in This Episode:

• WP All Export
• Airtable (affiliate)
• Clariti (affiliate)

Related episode: How to Be More Efficient Through Task Batching

Related episode: How to Increase Your Traffic Through Keyword Research with Ty Kilgore

Related episode: How to Set SMART Goals

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services
• Web Design for Food Bloggers
• Food Blogger Support Package

When was the last time you thought about the transformation your readers go through because of your website content? It's easy to think you are just creating recipes, but the truth is you're providing solutions to some of your reader's biggest challenges. In today's episode I'm interviewing a food blogger who will share about their own discovery of her audience's journey and how that shaped her website redesign.

In this episode:

• Steph's blogging journey
• The website redesign process of creating a resource center on her website
• Knowing her audience before and after working on her website
• The challenges in a redesign
• The changes to her business that came after her redesign

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services
• Web Design for Food Bloggers
• Food Blogger Support Package

If "get better at SEO" is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce.

In this episode:

• Speed things up.
• Update old content.
• Invest in a keyword tool
• Implement a linking strategy.
• Audit your categories.

Resources Mentioned in This Episode:

• 6 Quick Wins for Site Speed
• Increase Your Traffic Through Keyword Research with Ty Kilgore
• RankIQ
• Linking best practices from Google
• Organizing your categories

Connect with Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2023:

• All Design Services
• Web Design for Food Bloggers
• Food Blogger Support Package