The WARC Podcast

By WARCBusiness Education How To Marketing

The WARC Podcast episodes

July 01, 2021 3 in 15 - Brand-building and the Rise of Digital Commerce
This week we're joined by WARC's David Tiltman, VP of content, to talk us through the recent white paper launched by WARC. David discusses whether brand matters in digital commerce, balancing brand-building and performance, and how many assumptions around brand and performance will be challenged in the future. Read the full white paper here.
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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
16 min
June 17, 2021 WARC Talks Movable Middle
This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis of effective media planning?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
40 min
June 03, 2021 3 in 15 - Customer Retention
This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-commerce is changing the way brands think about customer retention, and how loyalty programmes might adapt for a digital world.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
13 min
May 20, 2021 WARC Talks Attention
This week WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook. What is attention and what does it mean for the way we think about media and effectiveness?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
35 min
May 06, 2021 3 in 15 – New Thinking in B2B Marketing
This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
14 min
April 22, 2021 WARC Talks Digital Rent and Digital Availability
This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability were both featured in the recent WARC Guide to new research in marketing - and both have implications for the way marketers approach their budgets.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
33 min
April 22, 2021 3 in 15 – Shoppable Media
This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year. Alex takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
13 min
April 22, 2021 WARC Talks Share of Search
This week WARC talks share of search with James Hankins, founder of Vizer Consulting, and Shann Biglione, head of strategy at Zenith New York. How can marketers use share of search as a metric and could it be a new way to prove the effectiveness of advertising?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
30 min
April 22, 2021 Welcome to the WARC Podcast
Welcome to the WARC Podcast. Hosted by WARC’s VP of content, David Tiltman, we’ll be using this channel to focus on key topics and trends in the world of marketing effectiveness. We’ll be doing that through conversations with some of the industry’s finest to bring you closer to insights, stories and lessons behind great marketing.
We have always championed evidence-based decisions and there’ll be something here for anyone who wants to make marketing choices that work.
So stay tuned and join us on this journey. And if you have feedback or have a particular topic in mind you want us to cover, let us know.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
2 min

About The WARC Podcast

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.