What if everything you’ve been told about the “right” ad length is wrong?

In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second format — driving 40% more traffic and 3X engagement.

They break down:

• Why shorter ads spark curiosity (and clicks) while longer ones stall

• The real “job” of an ad vs. your landing page

• Why benefit-first storytelling beats pain-point rambling

• Live ad-read experiments (yes, in under 10 seconds)

Source: https://app.sciencesays.com/p/keep-video-ads-under-10-seconds

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg