The Resilient Retail Game Plan

The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp


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How do you go from zero to over a thousand stockists in under two years? That is exactly what we are talking about today. I am joined by Andrew Kemp, co-founder of Bare Kind and Candid Founders, a YouTube channel helping businesses grow through wholesale. Bare Kind is not your average sock company. They sell socks that save animals, supporting 40 different charities along the way, and they have successfully expanded into over a thousand retailers. In this episode, we look at the strategies behind that growth—using B2B ecommerce platforms, targeting niche markets, and building trust through certifications.  Even if you do not sell wholesale, there is plenty here for you! Andrew’s approach to finding and keeping customers is valuable no matter how you sell.

[02:20] How Andrew scaled the brand so quickly in the early days

[06:04] The biggest mistakes businesses make on the Faire platform

[10:22] How Andrew helps retailers succeed with wholesale

[12:49] One lesson Andrew wants founders to learn about retail

[15:31] How to find contacts in your niche market

[26:19] Ways that retailers can stay ahead in the wholesale market

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The Resilient Retail Game PlanBy Resilient Retail Club's Catherine Erdly

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