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This episode is an informal, behind-the-scenes look at the business and entrepreneurial journey of Robert Sikes and Greg Mahler, both well-known in the ketogenic bodybuilding community. The podcast, a sub-series of The Savage Perspective, is titled The Work, aiming to provide an unfiltered, raw take on their daily grind, challenges, and industry insights.

• Introduction & Purpose of the Podcast
  
• Robert and Greg discuss how the stars never align perfectly, so they're embracing the reality of recording even when life feels chaotic.
• The podcast aims to pull back the curtain on their businesses, the entrepreneurial journey, and the various projects they have in motion.
• Background of the Hosts
  
• Greg Mahler, aka Keto Greg, has been in the ketogenic bodybuilding space for 11 years. He has competed in multiple shows, worked as a coach, and has a long-standing professional relationship with Robert.
• Robert Sikes (Keto Savage), a natural ketogenic bodybuilder, started Keto Savage in 2016 and Keto Brick in 2018. His businesses now include supplements, apparel, and coaching services.
• Business Operations & Challenges
  
• They discuss the complexity of running a food production business (Keto Brick), apparel lines, and coaching while navigating unexpected obstacles like ingredient delays, supplier issues, and weather disruptions.
• The highly requested Carnivore Cake Pop flavor is returning after numerous production delays.
• Apparel rebranding is in progress, aiming for a more strategic focus in 2025.
• Entrepreneurial & Lifestyle Philosophies
  
• They touch on the struggle of balancing work, bodybuilding, and personal life. Robert believes balance is a myth and prefers a hyper-focused, all-in approach.
• They discuss the importance of setting massive goals to force growth (e.g., aiming for 10x results instead of incremental progress).
• Fear of mediocrity is Robert's biggest concern, while Greg fears missing out on potential opportunities.
• Industry Trends & Diet Debates
  
• The Carnivore vs. Keto debate is always a hot topic in the nutrition space. They argue that labels and strict dietary definitions aren't as important as finding what works for the individual.
• Online feuds and misinformation continue to spread, but they emphasize focusing on results over dogma.
• Upcoming Events & Challenges
  
• Savage Shred 2025 Challenge: A 9-month transformation and reverse dieting challenge with $10,000 in cash prizes.
• Natural State Bodybuilding Competition (September 2025): Registrations are now open. Greg and other athletes from the community will compete.
• Quarterly Savage Retreats: Next one in April will focus on hunting and fitness with expert Bruce McGlenn in Washington. Future retreats are being planned for different themes.
• Personal Updates
  
• Greg has a new gym partner (his girlfriend, Katelyn) and a humorous "shared custody" contract for training sessions.
• Robert and his wife, Crystal, are expecting their second child, which will shift their training schedules.
• Final Thoughts & Podcast Goals
  
• They plan to keep The Work as a consistent weekly update on their entrepreneurial, fitness, and personal journeys.
• Listeners are encouraged to leave comments with topics they'd like covered in future episodes.