This one's packed with all kinds of good stuff, y'all.

Greg and I kicked things off with some cowboy tunes and dove straight into our new full body training split—what's working, what's brutal (looking at you, Bulgarian split squats), and why we're loving it for prep. We also covered some solid strategies for eating clean while on the road, even if you're stuck at a gas station with limited options.

• We talked about:
• Staying disciplined while traveling (hard boiled eggs, dukes, and cooler hacks)
• Why most people crash diet and what we recommend instead
• Dialing back caffeine and how much is too much
• Our new Keto Brick flavor: Tallow Cookie Dough—small batch, big flavor
• Why ingredient quality matters, and how rising cacao prices pushed us toward tallow
• The dream of full vertical integration (think: our own cacao and cattle farms)
• Why camping + flexibility in training = peace of mind
• Greg's Tesla days, drag racing memories, and old-school muscle car dreams
• Balancing life, family, sleep, business, and prep without losing your mind
  If you're trying to live this lifestyle and build something meaningful while staying grounded in health and discipline, this one's for you. Appreciate y'all tuning in. Let's keep putting in the work. 💪

Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram @ketogreg80