We open loose and light—think random earworms and inside jokes—then tee up next week’s format: a full-on Work AMA. We’ve got a stack of questions coming in, so send yours and we’ll fold them in.

Life update: a teen flipped a truck, wiped out our mailbox, and mangled a few fence posts outside the house in the middle of the night. Everyone was okay, we stayed calm, patched the fence, hammered the mailbox back into shape, and even got a chuckle out of the “just junk mail today” timing. Perspective > panic.

Show news: Natural State Savage is getting real—venue walk-throughs, lights, audio, trophies, the works. Parking could be wild with a Notre Dame home game in town, so plan to walk a bit (follow the smell of meat on the grill). If you’re on the fence about competing: pull the trigger. First shows are about growth, not perfection, and our stage vibe is zero ego.

Cutting/Reverse update: Robert’s alternate-day fasting experiment is dialed. Feast days: ~5,500–6,000 kcals; “fat-fast” days: coffee with heavy cream to keep sanity without sliding backward. Scale target: ~174 lbs after fasting, ~179 lbs after feasting—steady, strong, and psychologically easier when you expect those fluctuations.

Client wins: Ralph hit his first strategic refeed (+1,000 mg sodium), woke up three pounds lighter and looking sharp. Momentum’s real.

Product pipeline: Cookie Dough (tallow) and Mocha Cream are back—new rendering technique brings a firmer set and (we think) a bump in stearic acid for a slightly different bite. Fresh from the fridge is elite.

Ops & brand: International shipping is still a slog—Norway customs drama, and a big India endurance project got hung up despite premium shipping. We’ll re-run the numbers on whether the juice is worth the squeeze. On a happier note, apparel’s moving: we found a Pima-cotton blank that fits and performs, and we’ll launch it right when it’s truly ready.

That’s the vibe this week: keep it calm under pressure, train hard, eat with intention, and build things the right way. Drop your questions—we’re stacking them for the AMA.

Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram

https://www.instagram.com/ketogreg80/

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