Think your older patients can’t afford your cash-based PT services? Think again.

Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Physical Therapy Messaging

[01:26] — Geriatric Population and Wealth

[02:13] — Financial Literacy and Value Perception

[04:17] — Media Influence on Financial Decisions

[06:00] — Reverse Mortgages Explained

[07:45] — Financial Literacy and Family Disputes

[08:12] — Wealth Distribution Among Older Demographics

[08:47] — Communicating Value in Physical Therapy

[09:21] — Sales Techniques in Physical Therapy

[10:05] — The Role of Language in Patient Interaction

[14:43] — Building Community in Physical Therapy

[16:35] — The Role of Staff in Patient Engagement

[17:49] — The Importance of a Welcoming Environment

[23:51] — Challenges of Starting a New Practice

[24:59] — The Value of Consistent Customer Experience

[25:03] — Marketing and Podcasting Insights

[26:08] — Recurring Revenue Models in Physical Therapy

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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