Our members often ask questions about how we run our membership and how our business has grown over time.

The first thing we tell them is that our success didn’t fall out of the heavens and onto our laps. It took a lot of hard work, dedication and strategic thinking to get to where we are today. We’ve intertwined a concoction of approaches and strategies that have helped move our business forward.

In this episode, we pull back the curtain and reveal five things that have positively impacted the growing success of our business as well as a few that we thought would work but ultimately turned belly side up.

Essential Summary:

• Why you shouldn’t stray from your niche and risk confusing your audience
• How segmentation helped us to craft compelling lead magnets and grow our email list
• The importance of creating a killer opt-in and how to know if yours is good enough to move the needle
• How our unique Memberoni Theme for WordPress has helped us attract new members
• What we include in our weekly email blasts to increase open rates and keep members intrigued
• A few things that we thought would have a great impact on our business but turned out to be a let down

Mentioned in this episode:

• Membership Academy
• The Membership Plugin Comparison Chart

Key Quotes:

“When we really started making use of segmentation, our sign-ups literally doubled overnight. Within a space of 24 hours, we were getting more than twice as many email signups just because we've been more deliberate about segmentation.”

“By going above and beyond what most people will do when creating their lead magnets and creating something that was truly comprehensive that had a real practical benefit that people just HAD to have, was a massive game changer.”

“The more that we speak and the more that we get to know other speakers on the circuit, the more we realise that public speaking is not a big deal in terms of delivering sales and increasing traffic.”

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