If you could go back five years, what would you do differently in your wedding business?

In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster share the hard-earned lessons they wish they knew earlier—from working with the right planners to curating a portfolio that attracts high-end clients.

They reveal how casting too wide a net can hold you back from scaling, why not every wedding deserves a spot in your portfolio, and how building strong vendor relationships can unlock new luxury opportunities. If you're ready to refine your branding, attract premium clients, and grow your business the right way, this episode is packed with actionable strategies to help you avoid common mistakes and fast-track your success.

In this episode, we cover:
✔️ Why booking the wrong clients can keep you stuck in the mid-market
✔️ How to identify and leverage high-value weddings to grow your brand
✔️ The mistake of treating all weddings the same when marketing your business
✔️ How following trends and mimicking industry leaders can hurt your brand
✔️ Why your network should include planners, florists, and other high-end vendors
✔️ The importance of stepping outside your local market to expand opportunities
✔️ How curating your portfolio and refining your brand voice will attract ideal clients

💬 What’s one thing you wish you knew when starting your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

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Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Key Lessons We Wish We Knew 5 Years Ago
12:01 – 18:00 | Defining Your Gold Standard Wedding
18:01 – 22:00 | Avoiding the Trap of Copying Industry Influencers
22:01 – 25:00 | Expanding Your Network & Future Planning

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/