Think Bigger Real Estate

Unlock your potential with Design Hacker Kathryn Jones. In one of my all-time favorite episodes, Kathryn shares hers and my shared passion for helping people to wake up to recognize the potential within them. In fact, when I heard her say this on another podcast, it resonated deep within me and I knew that those were the words that I was looking for to describe the impact that I wanted to make in the world. You can only imagine how excited I was to interview her on this very topic. 

Kathryn has created a movement of fellow design-hackers which exists to help her people create messages that convert. Far beyond teaching people to fix their ugly funnels and websites, her greatest impact has been in helping people to awaken to the potential within them. 

Three key areas that Kathryn calls “doctrines of her movement” include: We exist to have joy, and lots of it. If you’re not pursuing a course that is giving you great joy, then you need to rethink your course. 

• We must awaken to our own potential. 
• The significance of the acronym ‘awaken’ and how to go about pursuing significance in all areas of life.
• Changing your story so that your life path aligns with the outcome you really want. 

I mean this when I say it, internalizing what Kathryn teaches will change your life. 

Additional Resources: 

Follow me on:

Instagram: @mskathrynjones

Facebook: https://www.facebook.com/mskathrynjones

LinkedIn: https://www.linkedin.com/in/mskathrynjones/

Facebook Group: https://www.facebook.com/groups/designhackersofficial/

All too often, we as business professionals don’t answer the question in advance, “What is the life I’m actually trying to build?” Instead, we put our heads down and go to work. When you have a strong and smart leader, one like Katie Hardman, you are asked to answer questions like: 

• Fast forward to the end of 2020 and imagine that this year has been a total success. What has to happen in order for you to say that in the form of quality of life and income generated? 
• How much time off did I take? Why was that important to me and how did that make me feel?
• What vacations did I go on? Why was that important to me and how did that make me feel?
• How much money did I save, or debt did I pay down? Why was that important to me and how did that make me feel?
• With this in mind, how much business do I need to close and how much time off do I need to take? 
• What is the best business structure in order for me to accomplish this? 
• To build that business, who are the best people for me to follow and learn from in order to accomplish this? 

Additional Resources: 

Follow me on:

Instagram: @katiehardman_

Facebook: https://www.facebook.com/katiedahlheim

LinkedIn: https://www.linkedin.com/in/katie-hardman-2a68a470/

Great Real Estate Marketers. With buyer demand spiking and seller inventory approaching all-time lows, the ability for a real estate agent to get listings is critical in order for an agent to be able to thrive both in business and in their quality of life. To accomplish that, it’s no longer good enough for an agent to just be good at real estate. They must also be great at marketing. Chris Smith and Jimmy Mackin, co-founders of Curaytor are some of the greatest marketers of our time. Together, we talk through philosophies, frameworks, strategies, tactics and hacks that top agents are employing now in order to get more listings in 2020.  

In this episode, we discuss: 

• The peril of not outsourcing your marketing to people that specialize in it
• The real cost of marketing is the opportunity cost of not doing it right and/or trying to do it yourself
• Marketing not just for cold market but for your sphere
• The definition of LTV, lifetime value of a customer and how much that is for the average real estate customer (11:30)
• Omni-channel approach to staying in touch with your clients
• When was the last time you sat down and created content for your sphere? 
• Our monthly marketing plan for a month includes:
  • Sellers, sellers, buyers, and past clients and sphere
• Why Zillow being better at following up with your  is better at following up with your past clients right now
• What sellers are concerned with now and how to get their attention

Additional Resources: (please add these)

Follow me on:

Instagram: @chrissmth @jimmymackin

Facebook: https://www.facebook.com/CuraytorDotCom/

LinkedIn: https://www.linkedin.com/in/jimmymackin/ & https://www.linkedin.com/in/chrissmithcuraytor/

Website: https://curaytor.com/demo

Summer 2020 Real Estate Market. Twenty-twenty may go down as the year we never would have expected. Amidst all of the uncertainty, the real estate market has continued it’s run with more home sales and higher prices than ever before. 

Mike Simonsen, CEO and Founder of Altos Research goes into a number of different topics including: 

• What the data is telling us now and the story behind why that is the case.
• What we can expect for the remaining months of 2020
• Why data is so important to separate and differentiate yourself as a real estate agent
• How to establish yourself as the local expert and how to differentiate yourself through the use of data
• What data you should be keeping your eye on
• Tips and tricks that agents are doing, using Altos Reports, to fill the top of their funnel with new opportunities and secured client relationships 
• Tips and tricks to close more listing appointments from the data that is the Altos Reports. 
• A sneak preview of Mike’s upcoming book, Hacking Happiness and how Thinking Bigger is scientifically proven to help make you happier. 

Additional Resources: (please add these)

Follow me on:

Instagram: @mikesimonsen

Facebook: https://www.facebook.com/michaelsimonsen

LinkedIn: https://www.linkedin.com/in/simonsen/

Website: https://altosresearch.com

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.
It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.
To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.
Waiting for people to come to you is not a strategy.
Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.
Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.
It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.
To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.
Waiting for people to come to you is not a strategy.
Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.
Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Overcoming adversity as a real estate agent can be challenging. Terry Lajoie, a real estate agent out of New Hampshire was plugging along in her business, selling $3M/yr when everything changed. While sitting stopped at an intersection, she was rear-ended by a car going 45 miles per hour. The impact causes her head to separate from her spine, leaving her skull resting on top of C3 as opposed to aligned with it. Not knowing that this misaligned skull was the problem for over 9 months she suffered through the inability to hold a water bottle, walking with one leg dragging behind her, not being able to turn her head, and suffering severe migraines every day. 

Fast forward to now, she closed over $10M this past year and is set to double that in our current year, even amidst a global pandemic and social unrest. How does one do this? 

Terry gives specific examples that teach these three principles that she now fully embraces:

1) I never give up, even when the odds are stacked against me

2) I focus on finding solutions rather than dwelling on the problem

3) I'm learning based and focused on implementing what I learn

From an unfortunate comment that she overheard her mom say about her, Terry and I discussed how one person’s opinion of us is more a reflection of themselves than it our own reality and how to get to that conclusion.

We also discussed how one mistake or tragic or unfortunate event does not have to define us and our future. We are the captains of our own ships and we get to choose our own destiny. 

Additional Resources:

Article Highlighting Terry’s Story: https://outfront.kw.com/agents/from-broken-to-bold-a-story-that-proves-anything-is-possible/

Follow me on:

Instagram:  @lajoiehometeam

Facebook: https://www.facebook.com/LajoieHomeTeam

LinkedIn: https://www.linkedin.com/in/lajoiehometeam/

Website: https://www.lajoiehometeam.com/

Think Bigger Real Estate. When you have a deeper purpose, something bigger than you, something that lights you up, you start to see real estate through a different lens. Rather than just seeing it as a way to provide an income and your basic necessities of life, you start to see it as a vehicle that can fund this deeper purpose. 

In today’s episode I interview Darren Jacklin who at the young age of 47 has done the following:

• rang the closing bell at Nasdaq in New York City 2 times. 
• served on the Board of Directors of a company that I helped to take from a private start up to a Billion Dollar Company and is now publicly traded on Nasdaq. 
• created his own Private Family Foundation called LYNK Foundation where his vision is a capital target of a $100 Million Dollar Pledge for Global Philanthropy Projects.
• has personally trained and developed over 1 million people in 50 countries on 4 continents including 157 Fortune 500 Companies in the past 25 years. 

On this episode, Darren goes through some of the fundamental principles of thinking bigger that have helped him to amass the success that he has. Specifically, we discussed:

• His habit of spending time every day thinking
• The two questions that will change everything in your life:
  • In what area of my life am I not making enough of or the right requests?
  • What would happen to my life if I started to make the right requests?
• How without integrity, nothing works
• His definition of integrity and how it encapsulates everything from being on time to every appointment
• How we are just a network of conversations and how to leverage that understanding to begin having different conversations with different people that bring you into an entirely new stratosphere of opportunities and success
• In life you don't get what you want, you get what you make requests for
• Networking is all about building Relationship Equity with others
• Never Assume You Aren't Being Observed
• And so much more….

I can’t wait for you to to tune in and listen to this episode. There’s so much value here, I think you’ll want to listen to it again and again. I know that’s how I feel. 

Additional Resources: 

Follow me on:

Instagram: @darrenjacklin1

Facebook: https://www.facebook.com/darrenleejacklin

LinkedIn: https://www.linkedin.com/in/darrenleejacklin/

Website: https://darrenjacklin.com

Instagram Real Estate Agent. Shannon Gillette, a top 1% real estate agent out of Arizona closed 70 deals last year as a solo agent. Her only leverage is her videographer and her transaction coordinator. “How does she do that?” you ask. She works hard, and she leverages the power of Instagram.

When I asked Shannon how many of those 70 deals would not have come without her presence on Instagram, she said, “I think all of them were influenced by my IG presence. My own friends wouldn’t even know that I’m a real estate agent if I wasn’t consistently showing up there. 

One of the key things that Shannon says real estate agents do wrong when it comes to their Instagram presence is that they treat it like a commercial rather than a TV show. She recommended rarely talking about your closings and listings and all of the stuff that you would say or do to advertise your business. She even recommended that you not put photos of homes with the words “Sold” or “Just Listed” over the top. 

The key instead, is to just give the play-by-play of your life both inside and outside of work. She recommended at least 10 story segments each day and then to use the posted pictures, or tiles for more highlight pictures. . 

She said one of the biggest things that holds people up is that they don’t feel comfortable right away doing video or speaking on Instagram to a small audience. As a result, they don’t ever start. She recommended that with anything in life, we have anxiety about starting something new and that in order to stay relevant in the world in which we live, we must overcome these anxieties and get comfortable doing it. 

Additional Resources: 

Follow me on:

Instagram: https://www.instagram.com/shannon_gillette/

Facebook: https://www.facebook.com/shannon.gillette.7/timeline?lst=558898596%3A1422960549%3A1591729201

LinkedIn: https://www.linkedin.com/in/shannon-gillette-75260b9/

Website: https://www.gillettegroupaz.com/

Think Bigger in Real Estate. When we get around people that are doing significantly more business than we ever dreamed of doing, something inside of us changes. Our perspective on what’s possible for us also changes. The goals that once seemed like a stretch at the beginning of the year, those same goals that now seemed impossible with our current global pandemic and social unrest, all of a sudden seem much more possible. 

Here are some of the topics that we discussed: 

• What if you spent 90% of your time on these three primary activities: lead generation, lead follow-up and lead conversion? What different results would you be able to accomplish. What people, systems and tools would you need to have in place in order to make that happen?
• How to spot and capitalize on a short-sale market
• What the primary role of a leader should be
• Why a coach should do more business than the one being coached

Additional Resources: 

Text the words clubwealth to: 727-287-5993 and you’ll get 17 lead generation tactics

Follow me on:

Facebook: https://www.facebook.com/michael.hellickson

LinkedIn: https://www.linkedin.com/in/michaelhellickson/

Website: https://clubwealth.com