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AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant.

That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and leaders can use AI to think more strategically, accelerate growth, and step outside the box.

You’ll learn the CRIT framework (Context, Role, Interview, Task) that takes you into the top 1% of AI users, hear real case studies of AI solving million-dollar business problems, and discover how to transform AI into a true thought partner.

What You’ll Learn in This Episode

• [00:00] Why 96% of marketers are already using AI, but most are missing the mark
• [05:17] The biggest fears and resistance leaders still have about AI
• [07:41] Eric Schmidt’s warning: everything you know about business will change in five years
• [10:33] Why chasing every new AI tool is a distraction, and what to do instead
• [14:21] The CRIT framework: Context, Role, Interview, Task
• [16:18] A CEO case study: how AI saved a manufacturing company from bankruptcy
• [19:06] Why leaders need AI as a thought partner, not just an assistant
• [20:32] Using AI to 100x business growth by reframing strategic questions
• [23:21] Building an AI board to test business models and challenge assumptions
• [29:55] Why “copy-paste AI outputs” = mediocrity (and how to go deeper)
• [33:41] How to use AI to write scroll-stopping Instagram Reels scripts
• [37:30] Advanced “voice of customer” workflows powered by AI
• [43:40] The 3 things that matter more than the tool you choose

Guest Bio

Geoff Woods is the author of The AI Driven Leader and CEO of AI Leadership. Formerly the VP of The One Thing, Geoff transformed the bestselling book into a global training company. Today, he helps businesses harness AI to accelerate growth, strengthen competitive advantage, and think bigger than ever before. He also leads The Collective, an executive network for leaders ready to integrate AI at scale.

Links + Resources Mentioned

• The AI Driven Leader (Amazon)
• AI Leadership – official site, newsletter, and resources

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