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Welcome to episode #708 of Six Pixels of Separation.
Here it is: Six Pixels of Separation - Episode #708 - Host: Mitch Joel. The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and PR, Marketing The Moon, Marketing Lessons From The Grateful Dead, Eyeball Wars and World Wide Rave. Most recently, he published the book, Fanocracy - Turning fans into customers and customers into fans. For this book he worked with a co-author (who also happens to be his daughter), Reiko Scott. Let's dive into how brands can think differently about their customers, and debate whether or not all businesses are worthy of having fans. Enjoy the conversation...
Welcome to episode #707 of Six Pixels of Separation.
Here it is: Six Pixels of Separation - Episode #707 - Host: Mitch Joel. Rishad Tobaccowala is a Senior Adviser to the Publicis Groupe, one of the world's largest marketing, communications and advertising network with 80,000 employees. Most recently, Rishad served as its Chief Growth Officer and Chief Strategist, where he helped acquire and grow the business through brands like Sapient, Epsilon, Leo Burnett and so many others. Rishad's key skill is getting people to see, think and feel differently about how to grow themselves, their teams and their company. He does this through distilling forty years of global learning and wisdom and communicating in a way that is provocative, pragmatic and inspirational. Most recently, Rishad (finally) published his first book, Restoring the Soul of Business - Staying Human in the Age of Data. If you have not followed his writing on his blog, Re-Inventing, you do not know what you're missing. If you are trying to better understand brands, advertising, technology, and what trends will affect your business today (and tomorrow)? I consider Rishad one of the oracles. Enjoy the conversation...
Welcome to episode #706 of Six Pixels of Separation.
Here it is: Six Pixels of Separation - Episode #706 - Host: Mitch Joel. He is one of my best friends, which always makes the "formal" conversation a little challenging. Scott Stratten and I (along with Ron Tite) have been texting, supporting and being there for one another on daily basis for years. With that, it doesn't change the fact that Scott is one impressive, caring and giving human being. Some have called him one of the ultimate sales and marketing truth slayer. Scott is a famed (in fact, hall of fame) professional speaker and co-author (with his wife, Alison Stratten). Scott helps organizations see their business through a new lens with his unconventional "unmarketing" views and vanguard approach to building and maintaining real customer relationships. They have authored six bestselling books. Most recently, they published, The Jackass Whisperer - How to deal with the worst people at work, at home and online ― even when the Jackass is you. Spoiler Alert: We are all jackasses. This is a conversation about online habits, mean people and how we can all stop, think and try to be a little less jackassy. Enjoy the conversation...
Welcome to episode #705 of Six Pixels of Separation.
Here it is: Six Pixels of Separation - Episode #705 - Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and an entertaining, original and "non-boring" keynote speaker on innovation and trust. He previously spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. Rohit is the Wall Street Journal bestselling author of many bestselling books (including Personality Not Included, Likeonomics, Always Eat Left Handed and many more). Rohit is a popular Adjunct Professor of storytelling at Georgetown University and also writes a monthly column for GQ magazine in Brazil. His Non-Obvious book series is an annual look at the trends that are our shaping the world today (and tomorrow). He just published his tenth (and last) edition of the series, Non Obvious Megatrends. His work isn't just about the trends, but how anyone can be better at spotting and curating them. Enjoy the conversation...
Welcome to episode #704 of Six Pixels of Separation.
Here it is: Six Pixels of Separation - Episode #704 - Host: Mitch Joel. When it comes to small businesses thinking big, I always think of John Jantsch. John is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Most recently, my old friend published a really interesting book called, The Self-Reliant Entrepreneur - 366 Daily Meditations to Feed Your Soul and Grow Your Business. The book is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. Each day starts with a reading from a transcendentalist era author, such as Ralph Waldo Emerson, Willa Cather, Walt Whitman, Louisa May Alcott, and Henry David Thoreau, followed by a reflection and application by the author for today's entrepreneur. It's a real pleasure of a book to dig into, and the perfect book to launch this new year of the Six Pixels of Separation Podcast. Welcome to 2020. Enjoy the conversation...
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