Thinking With Mitch Joel

Welcome to episode #531 of Six Pixels Of Separation - The Mirum Podcast. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a decade, so it's always interesting to see news like the IAB and Edison Research released this week about podcasting's explosive growth (Podcast Advertising Study 2016). Another podcast that many people love is The Unmistakable Creative. The host is Srinivas Rao and he recently published a book titled, Unmistakable - Why Only Is Better Than Best. The depth of his show is a sight to behold (and listen to). Srini has conducted over six hundred interviews with thought leaders and people from all walks of life. The topic is loosely themed as branding, storytelling, and marketing. He is most passionate about extracting unmistakable stories out of people (he claims that this is his superpower). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #531 - Host: Mitch Joel.

• Running time: 50:16.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Srinivas Rao.
• The Unmistakable Creative.
• Unmistakable - Why Only Is Better Than Best.
• Follow Srini on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #531 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand branding business blog business book business podcast creative creativity david usher digital marketing digital marketing agency digital marketing blog edison research facebook google iab itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast media media channel mirum mirum agency mirum agency blog mirum blog podcast advertising study 2016 podcasting social media srinivas rao storytelling the unmistakable creative thought leader twitter unmistakable book wpp

Welcome to episode #530 of Six Pixels Of Separation - The Mirum Podcast. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true. He is also a bestselling author, CEO of Net Future Institute, and I see him every single day in my inbox, because he's also the Editor of MediaPost's amazing IoT Daily, where he writes about how all of our devices will be connected to one another - and the net - and what this means for our homes, businesses and technology. He's really done it all. He is a former Vice President of IBM, an amazing speaker, and as the founding Publisher of Interactive Age, associate publisher of Information Week, and so much more. His numerous books include, Mobile Influence, The Third Screen, The Smartphone Handbook, Smarts, Coffee At Luna's and many more. He is working on a new book titled, The Internet of Everything (IoE). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #530 - Host: Mitch Joel.

• Running time: 50:56.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Chuck Martin.
• IoT Daily.
• Mobile Influence.
• The Third Screen.
• The Smartphone Handbook.
• Smarts.
• Coffee At Luna's.
• Follow Chuck on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #530 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast chuck martin coffee at lunas connected devices connected home david usher digital marketing digital marketing agency digital marketing blog facebook google ibm information week interactive age internet of everything internet of things iot daily itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mediapost mediapost iot daily mirum mirum agency mirum agency blog mirum blog mobile influence net future institute smarts social media technology the smartphone handbook the third screen twitter wpp

Welcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world a better place. Nick is a strategist, speaker, author and teacher. He runs a boutique firm called, Brand Driven Digital, and recently released a great book, Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. He also runs an amazing event called, Social Brand Forum, in Iowa that I had the pleasure of speaking at last year. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel.

• Running time: 50:56.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Nick Westergaard.
• Get Scrappy - Smarter Digital Marketing for Businesses Big and Small.
• Brand Driven Digital.
• Social Brand Forum.
• Follow Nick on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand brand driven digital business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook get scrappy google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nick westergaard social brand forum social media twitter wpp

Welcome to episode #528 of Six Pixels Of Separation - The Mirum Podcast. This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally... you're the best!), but still... it sucks. Jason works hard as the founder and CEO of Social Fresh Conference. He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. With that, he has many thoughts on the current state of social media and what it is going through. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel.

• Running time: 47:44.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Jason Keath.
• Social Fresh.
• Social Toolkit Podcast.
• Follow Jason on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jason keath jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog sally hogshead social fresh social fresh conference social media social toolkit podcast twitter wpp

Welcome to episode #527 of Six Pixels Of Separation - The Mirum Podcast. Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please tell me that you own Monster Loyatly - her book on Lady Gaga, Citizen Marketers and Creating Customer Evangelists), while becoming one of the more popular public speakers on the subjects. Then, her personal live changed, and she began questioning the work that she was doing. She needed to find another level of confidence. She found that in the drag queen movement. Through research and personal interest, she uncovered something truly fascinating: drag queens are incredibly adept at transforming into, bold personas for performance. There is a direct lineage between that skill and our personal/professional life. Enter: Fiercely You - Be Fabulous and Confident by Thinking Like a Drag Queen. It's her latest book, and a shift in how she wants to think about her personal brand and her business model. Tons of interesting insights, from my good friend, Jackie (whose drag persona is Lady Trinity - awesome name). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #527 - Host: Mitch Joel.

• Running time: 47:56.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Jackie Huba.
• Fiercely You - Be Fabulous and Confident by Thinking Like a Drag Queen.
• Monster Loyatly.
• Citizen Marketers.
• Creating Customer Evangelists.
• Follow Jackie on Twitter. Follow Lady Trinity on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #527 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business model business podcast citizen marketers creating customer evangelists customer loyalty david usher digital marketing digital marketing agency digital marketing blog drag drag queen facebook fiercely you google itunes j walter thompson jackie huba jwt lady gaga lady trinity leadership podcast management podcast marketing marketing blog marketing book marketing podcast mirum mirum agency mirum agency blog mirum blog monster loyalty personal brand public speaker public speaking social media twitter wpp

Welcome to episode #526 of Six Pixels Of Separation - The Mirum Podcast. I could not be more excited. When anyone uses the term "Futurist," there is only one name that comes to mind: Kevin Kelly. If you have not read his latest book, The Inevitable - Understanding The 12 Technological Forces That Will Shape Our World, you are truly missing out on the opportunity to read and understand what new businesses are going to thrive (and which ones are going to die). Kevin is the Senior Maverick at Wired magazine. He co-founded the magazine in 1993, and served as its Executive Editor for its first seven years. He is also founding editor of the Cool Tools website, which has been reviewing tools daily since 2003. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. His books include the best-selling New Rules for the New Economy, Out of Control (a graphic novel about robots and angels), The Silver Cord (an oversize catalog of the best of Cool Tools), and a personal favorite, What Technology Wants (from 2010). He here is, pontificating about technology and the future. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #526 - Host: Mitch Joel.

• Running time: 48:55.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Kevin Kelly.
• The Inveitable.
• What Technology Wants.
• The Silver Cord.
• Out of Control.
• New Rules for the New Economy.
• Cool Tools.
• Wired.
• Follow Kevin on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #526 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast cool tools david usher digital marketing digital marketing agency digital marketing blog facebook google hackers conference itunes j walter thompson jwt kevin kelly leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog new rules for the new economy out of control social media technology the inevitable the silver chord twitter well what technology wants wired wired magazine wpp

Welcome to episode #525 of Six Pixels Of Separation - The Mirum Podcast. Some know Ryan Holiday as a media strategist, while others know him as a PR machine. Others know him as a speaker, and some know him as a bestselling author. Recently, it seems, Ryan has decided to focus on being a thoughtful non-fiction writer. His efforts have been paying off. His latest book, Ego Is The Enemy, has quickly become a huge bestseller. His last book, The Obstacle Is The Way, exploded as well, as many professional athletes (especially in the NFL) latched on to his modern take on stoicism. It may not seem obvious, but Ryan is looking back on an ancient form of philosophy and modernizing it with amazing insights for people today. How did he make this happen? What do brands (and business professionals) need to know about this? It's important and it matters. What is holding us back? How do we think about ourselves, others and the work that we do? Are social media and technology making us the worst people possible? Ryan's first book was, Trust Me I'm Lying, and his second book was, Growth Hacker Marketing. He's also a contributor to the New York Observer and many more. Many people consider Ryan to be one of the brightest thinkers in business today. I agree. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel.

• Running time: 57:07.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Ryan Holiday.
• Ego Is The Enemy.
• The Obstacle Is The Way.
• Growth Hacker Marketing.
• Trust Me I'm Lying.
• Follow Ryan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog ego is the enemy facebook google growth hacker marketing itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog new york observer nfl philosophy ryan holiday social media stoicism the obstacle is the way trust me im lying twitter wpp

Welcome to episode #524 of Six Pixels Of Separation - The Mirum Podcast. These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel.

• Running time: 47:56.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with David Rogers.
• The Digital Transformation Playbook.
• BRITE conference.
• The Network Is Your Customer.
• The Handbook On Brand And Experience Management.
• There's No Business That's Not Show Business.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging bob garfield brand brite conference business blog business book business podcast center on global brand leadership columbia business school columbia university david rogers david usher digital marketing digital marketing agency digital marketing blog digital transformation facebook google itunes j walter thompson jack welch jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing research mirum mirum agency mirum agency blog mirum blog social media the digital transformation playbook the handbook on brand and experience management the network is your customer theres no business thats not show business twitter wpp

Welcome to episode #523 of Six Pixels Of Separation - The Mirum Podcast. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book titled, The Confidence Game, in an effort to unpack why we get fooled by others and how we deal with that when it happens. She's also the author of Mastermind - How To Thnk Like Sherlock Holmes (which came out in 2013). It's one thing when somebody wrongs us, it's a completely other thing when we willingly allow ourselves to get conned. Are there learnings from the con world? You know it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel.

• Running time: 55:09.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Maria Konnikova.
• The Confidence Game.
• Mastermind - How To Thnk Like Sherlock Holmes.
• Special thanks to Scott Monty for making the intro.
• Follow Maria on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast management podcast maria konnikova marketing marketing blog marketing podcast mastermind mirum mirum agency mirum agency blog mirum blog scott monty social media the confidence game the new yorker twitter wpp

Welcome to episode #522 of Six Pixels Of Separation - The Mirum Podcast. It used to be that an individual could write a business book and leverage that medium to become an international celebrity. It still happens, just not as much as it used to. The barrier to entry has been lowered (almost anybody can write a book and self-publish it these days). The intrinsic value of writing a business book has changed as well (the entire book publishing industry is still in the midst of massive disruption). With that, many people - each and every day - try to write a bestselling book. Few will achieve what Nicholas Boothman has done with books like How To Make People Like You in 90 Seconds (or less), Convince Them in 90 Seconds (or less) and How To Make Someone Fall In Love With You in 90 Minutes (or less). He's not just a hugely popular author who has sold millions of books, appeared in every major news outlet and speaks all over the world, he's also using what he learned about creating compelling content and getting it published to teach the rest of us how to do it better (and make it work). Most recently, he published, How To Write A Saleable Book (in 10-minute bursts of madness), along with courses and seminars and more. Even if you are not looking to write your own book, how he thinks about content, publishing and more will change the way you tweet and post. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel.

• Running time: 54:53.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Nicholas Boothman.
• How To Write A Saleable Book (in 10-minute bursts of madness).
• How To Make People Like You in 90 Seconds (or less).
• Convince Them in 90 Seconds (or less).
• How To Make Someone Fall In Love With You in 90 Minutes (or less).
• Follow Nick on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast convince them in 90 seconds or less david usher digital marketing digital marketing agency digital marketing blog facebook google how to make people like you in 90 seconds or less how to make someone fall in with you in 90 minutes or less how to write a saleable book itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nicholas boothman social media twitter wpp