Thinking With Mitch Joel

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

• Running time: 1:07:39.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Scott Stratten.
• QR Codes Kill Kittens.
• UnMarketing.
• The Book of Business Awesome / The Book of Business UnAwesome.
• UnPodcast.
• The Vegas 30.
• Alison Kramer.
• Follow Scott on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel.

• Running time: 37:06.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Paul Gillin.
• Attack Of The Customers.
• Social Marketing To The Business Customer.
• The New Influencers.
• Secrets Of Social Media Marketing.
• The Joy Of Geocaching.
• Follow Paul on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel.

Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel.

• Running time: 45:26.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Joe Pulizzi.
• Content Marketing Institute.
• Epic Content Marketing.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast

Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He just published a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 27th conversation (or, as I like to affectionately call it, Across The Sound 27.20) and we are joined by his co-author for Z.E.R.O., Maarten Albarda. In this episode, we debate whether or not it's possible for any brand to have zero paid media as a new marketing model. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel.

• Running time: 1:05:02.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the Joseph Jaffe and Maarten Albarda conversation about their brand new book, Z.E.R.O..
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot maarten albarda marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero

Welcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast. Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. He's not even 40 years old yet, and he has already turned the local family liquor store into a $40 million dollar business. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia, into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy), that deep-dives into what works for brands in the social media channels. He's someone who knows. With over one million Twitter followers and millions of views for his many different YouTube and video podcast productions, most brands should be paying attention to how he does it. There's so much more to say, but it's probably better (and more interesting) to hear it directly from Gary's mouth. So, enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #387- Host: Mitch Joel.

• Running time: 35:49.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Gary Vaynerchuk.
• Jab Jab Jab Right Hook.
• VaynerMedia.
• Wine Library.
• Crush It.
• The Thank You Economy.
• Follow Gary on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #387 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast crush it david usher entrepreneur gary vaynerchuk itunes jab jab jab right hook marketing podcast podcast podcasting the thank you economy vaynermedia wine library youtube

Welcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast. Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer authors at the infamous The Poynter Institute - a school for journalism and writing in Florida. His books are "must-haves" for anyone who is a writer (or for those who have a desire to write). I own almost all of them, including Writing Tools, Help! For Writers (which is also a great mobile app) and his latest, How To Write Short. While some might confuse his latest book as a "how to write for the Twitter era," it is so much more than that. He has more honors from the writing and academic world than I could ever list here, but let's just say that to spend some time with someone who is so highly regarded in the writing world, is a pretty cool thing. So, if you tinker with words, have a desire to be a better writer or toil over what to tweet, this episode is for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #386- Host: Mitch Joel.

• Running time: 42:38.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Roy Peter Clark.
• How To Write Short.
• The Poynter Institute.
• Writing Tools.
• Help! For Writers.
• Follow Roy on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #386 - Host: Mitch Joel.

Tags: advertising podcast blog blogging books on writing brand business book business podcast david usher help for writers how to write short itunes journalism marketing podcast podcast podcasting pulitzer roy peter clark the poynter institute writer writing writing coach writing tools writing world

Welcome to episode #385 of Six Pixels Of Separation - The Twist Image Podcast. True story: when we first started Twist Image back in 2000, I wasn't sure how we were going to get any new clients. I started reading books, attending seminars and doing anything I could to up my game in regards to sales and selling. At every turn, the name Jeffrey Gitomer kept creeping up. From his amazing (and free!) e-newsletter, Sales Caffeine (which I still read religiously), to seminal books like The Sales Bible. Back then, he was offering up teleseminars (like Webinars, but over the phone). They weren't that expensive, but I would still order them, invite a bunch of people over to my office, and we would all split the fee as a way to save some money. I'm sure Jeffrey didn't allow that, but I didn't have the money so I got resourceful. Since then, Jeffrey has continued to pound out bestselling business books at a frenetic pace and it's a crazy world that allows me to also call him a friend. Most recently, he published Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever (now that's a title!). As part of the book launch, Jeffrey invited me to add some bonus material for those who would purchase the book on launch day. We recorded this conversation as a that bonus content. Thankfully, Jeffrey was kind enough to allow me to release it now that the launch phase of the book has subsided. I'm thrilled to share this with you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #385- Host: Mitch Joel.

• Running time: 51:22.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Jeffrey Gitomer.
• Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever.
• The Sales Bible.
• Subscribe to Sales Caffeine.
• Follow Jeffrey on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #385 - Host: Mitch Joel.

Tags: 21 5 unbreakable laws of selling advertising podcast blog blogging brand business book business podcast david usher itunes jeffrey gitomer marketing podcast podcast podcasting sales sales caffeine selling the sales bible

Welcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast. Is the future of marketing going to be owned by engineers and hackers? Brands like Uber, AirBnB, Dropbox, Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive underneath the hood? There has been a lot of attention on the idea of Growth Hacking. Some call it Growth Hacker Marketing. That is the title of Ryan Holiday's latest business book. These Growth Hackers are engineers, coders and entrepreneurs who don't know (or follow) the traditional marketing path (because it's not something they have studied or practiced). They don't sit in the marketing department or have optics into the CMO's office. Instead, these people spend their entire day testing acquisition strategies and leveraging technologies like split A/B testing, web analytics and social listening tools to get people to try, share and loyally use their products and services. Holiday (who is also the author of Trust Me I'm Lying: Confessions Of A Media Manipulator) took some time to discuss this new form of marketing and what it all means. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel.

• Running time: 47:58.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Ryan Holiday.
• Growth Hacker Marketing.
• Trust Me I'm Lying.
• Follow Ryan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel.

Tags: advertising podcast airbnb blog blogging brand business book business podcast david usher dropbox fast company growth hacker marketing growth hacking instagram itunes marketing podcast podcast podcasting ryan holiday the brand called you tom peters trust me im lying uber william arruda

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch of suspicious individuals and a fleet of snake oil salespeople. Thankfully, we have people like William Arruda who get it right. He writes, he speaks but most importantly, he does the real work. He doesn't just talk about personal branding as a way to build his own brand, he teachers leaders and major organizations about the merits of investing in people and helping those people to be their best. I've been following his work for close to a decade, so it was a pleasure to finally get him on the podcast. Enjoy the conversation.

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel.

• Running time: 36:41.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with William Arruda.
• Reach Personal Branding.
• Career Distinction.
• Ditch, Dare, Do: 3D Personal Branding for Executives.
• Follow William on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel.

Tags: 3d personal branding advertising podcast blog blogging brand business book business podcast career distinction david usher ditch dare do fast company itunes marketing podcast personal brand personal branding podcast podcasting reach personal branding the brand called you tom peters william arruda

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a miserable industry. Like I said, he was half-joking. People love Mad Men and it's not just because of the fashion. It was a crazy time when brands were looking for all kinds of edge over their competitors and these newly-formed ad agencies were just making stuff up as they went along. It was crazy times. George Parker was lucky enough to have entered the industry back then. He lives to tell the tales. For over thirty years, he worked in the creative department for agencies all over the work. He wrote a monthly column for AdWeek for close to a decade and has been a contributor for Ad Age, Business Insider, Quartz and more. Currently, he is still an advertising consultant, blogs regularly at AdScam (which is hilarious and brilliant) and he writes books (his most-recent being, Confessions Of A Mad Man). He is free to speak his mind and he doesn't hold back (so, this one of NSFW). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #382 - Host: Mitch Joel.

• Running time: 1:00:19.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with George Parker.
• AdScam.
• Confessions Of A Mad Man.
• Follow George on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #382 - Host: Mitch Joel.

Tags: ad age adscam advertising advertising podcast adweek blog blogging brand business book business insider business podcast confessions of a mad man david usher george parker itunes mad men marketing podcast podcast podcasting quartz