Thinking With Mitch Joel

Welcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte. Along with running one of the most prestigious agencies, Duarte, for helping brands to create better presentations by crafting better stories, Nancy is also the author of several amazing books including, Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations. Nancy has a new book out and it's called, Slidedocs... oh, and it's free. A slidedoc is a hybrid of a presentation and richer content mixed together so that you're reading (like a book) but enjoying it, because it's more visual. I think Nancy is on to something. Slidedocs can either be the perfect leave behind or a whole new way to publish books. Either way, me likes and I wanted to dig into the topic deeper. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #411 - Host: Mitch Joel.

• Running time: 40:40.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Nancy Duarte.
• Slidedocs.
• Resonate.
• Slide:ology.
• HBR Guide To Persuasive Presentations.
• Follow Nancy on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #411 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duarte facebook hbr guide to persuasive presentations itunes nancy duarte resonate slidedocs slideology

Welcome to episode #410 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 28th conversation (or, as I like to affectionately call it, Across The Sound 28.20). In this episode, we discuss agency life. Why did Twist Image sell to WPP and what is the future of agencies and their roles with brands? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #410 - Host: Mitch Joel.

• Running time: 1:01:52.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Joseph Jaffe about agency life and more.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #410 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot marketing blogger marketing podcast podcast podcasting twitter video podcast wpp zero

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast. It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith). He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Now, he's publishing all kinds of stuff, creating events, teaching and more. He has an online magazine called, Owner, and just launched a really smart book called, The Freaks Shall Inherit The Earth. We met at the very first PodCamp, and have been friends ever since that day (over eight years ago). Whenever we get around to doing a Media Hacks podcast, he is one of the guests. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel.

• Running time: 53:39.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Chris Brogan.
• The Freaks Shall Inherit The Earth.
• Owner.
• Trust Agents.
• The Impact Equation.
• Social Media 101.
• Google Plus For Business.
• Follow Chris on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast chris brogan content marketing david usher digital marketing facebook google plus for business itunes julien smith marketing blogger marketing podcast media hacks podcamp podcast podcasting social media social media 101 the freaks shall inherit the earth the impact equation trust agents twitter video podcast

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast. I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cocktail events, and I felt like the people who were the most annoying in these scenarios were the wealth management people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys." We met a while back when he invited me to present the concepts in CTRL ALT Delete to his networking group, Cadre. Most recently, he decided to tackle the issue of networking and better connecting with individuals through a business book called, Networking Is Not Working. I often relapse and struggle in networking situations, so Coburn's advice and insights are important. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel.

• Running time: 41:11.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Derek Coburn.
• Cadre.
• Networking Is Not Working.
• Follow Derek on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast cadre cadre dc content marketing david usher derek coburn digital marketing facebook itunes marketing blogger marketing podcast networking is not working podcast podcasting social media twitter video podcast

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened - just in the last few weeks, alone - I'm thrilled to have Gini back on the show to talk about where we're at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel.

• Running time: 50:34.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Gini Dietrich.
• Spin Sucks - the book.
• Spin Sucks.
• Marketing In The Round.
• Arment Dietrich.
• Follow Gini on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel.

Tags: advertising podcast arment dietrich blog blogging brand business book business podcast content marketing david usher digital marketing facebook geoff livingston gini dietrich itunes marketing blogger marketing in the round marketing podcast podcast podcasting social media spin sucks twitter video podcast

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. And yes, it is stellar. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel.

• Running time: 48:49.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Stephen Rappaport.
• Digital Metrics Field Guide.
• Listen First!
• The Online Advertising Playbook.
• Follow Stephen on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel.

Tags: advertising podcast advertising research foundation arf blog blogging brand business book business podcast content marketing david usher digital marketing digital marketing industry digital metrics field guide facebook itunes listen first marketing blogger marketing podcast podcast podcasting social media stephen rappaport the online advertising playbook twitter video podcast

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro wouldn't keep their own trading card front and center on their desk, making Jay and his team top of mind?). If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel.

• Running time: 41:53.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Jay Baer.
• Youtility For Accountants.
• Youtility.
• Social Pros All-Stars.
• Convince And Convert.
• Social Pros Podcast.
• The Now Revolution.
• Follow Jay on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel.

Tags: advertising podcast amber naslund blog blogging brand business book business podcast content marketing convince and convert david usher digital marketing facebook itunes jay baer marketing blogger marketing podcast podcast podcasting slideshare social media social media brand professionals social media marketing social pros all stars social pros podcast the now revolution twitter video podcast youtility youtility for accountants

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast. I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online. Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He's also the best-selling coauthor of Social Marketing To The Business Customer, the first book devoted exclusively to B2B social media communications. But that's not all. He's also an entrepreneur. He sold his first startup, iPressroom, to private investors in 2010 and just recently launched, Comply Socially, which helps employers manage risk and scale engagement on social media with online training. Businesses and individuals are being put to task for things that they post online, now Schwartzman is helping public companies (mostly) both unlock the productivity gains of social media communications, while protecting individuals from misrepresenting brands or violating the law. It's a pretty fascinating business for a time that finds every individual as media channel unto themselves. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel.

• Running time: 46:33.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Eric Schwartzman.
• Comply Socially.
• On The Record... Online.
• Social Marketing To The Business Customer.
• Follow Eric on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast comply socially content marketing david usher digital marketing eric schwartzman facebook for immediate release podcast ipressroom itunes marketing blogger marketing podcast on the record online podcast podcasting social marketing to the business customer social media twitter video podcast

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel.

• Running time: 34:33.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Jeffrey Rohrs.
• Audience.
• Subscribers, Fans & Followers.
• Follow Jeffrey on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel.

Tags: advertising podcast audience blog blogging brand business book business podcast content marketing david usher digital marketing exacttarget facebook itunes jeffrey rohrs marketing blogger marketing podcast podcast podcasting salesforce social media subscribers fans and followers research series twitter video podcast

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I'm fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he's back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews... and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

• Running time: 45:38.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Emanuel Rosen.
• Absolute Value.
• The Anatomy of Buzz.
• The Anatomy of Buzz Revisited.
• Follow Emanuel on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

Tags: absolute value advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing emanuel rosen facebook itamar simonson itunes marketing blogger marketing podcast podcast podcasting social media the anatomy of buzz the anatomy of buzz revisited twitter video podcast