Thinking With Mitch Joel

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may be tough for other people to swallow. David Burkus spends a lot of his time thinking about leadership, innovation and strategy. He started work on his first book, The Myths of Creativity - The Truth About How Innovative Companies Generate Great Ideas (which was recently published) upon leaving college, and believes that we tell each other a lot of stories about where creativity comes from... and they're mostly wrong. He contributes regularly in places like Harvard Business Review, Forbes, Psychology Today and 99U. When not speaking or writing, he's also an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel.

• Running time: 48:40.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with David Burkus.
• The Myths of Creativity.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel.

Tags: 99u advertising podcast blog blogging brand business book business podcast david burkus david usher digital marketing facebook forbes harvard business review itunes marketing podcast oral roberts university psychology today the myths of creativity twitter

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

• Running time: 50:10.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Sally Hogshead.
• How The World Sees You.
• Fascinate.
• Follow Sally on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast crispin porter bogusky david usher digital marketing facebook fallon fascinate how the world sees you itunes marketing podcast personality test remy martin sally hogshead target twitter wieden kennedy

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former executive for the Advertising Research Foundation and business book author). Their work is looking to help brands rethink their consumer behavior through the science of mind genomics in a specialized area they call cognitive economics. Using robust listening studies mapped against consumer segmentation techniques, they're unearthing fascinating and new consumer intelligence on how consumer behave. Enjoy this very fascinating conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel.

• Running time: 1:01:18.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Dr. Howard Moskowitz and Stephen Rappaport.
• Cognitive Economics.
• Follow Stephen on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel.

Tags: advertising podcast advertising research federation blog blogging brand business book business podcast david usher digital marketing dr howard moskowitz facebook howard moskowitz itunes malcolm gladwell marketing podcast stephen rappaport ted ted talk twitter

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Ultimately, what we learn is that disruption and innovation are complex models that often don't sit well in the way that businesses have been built. On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel.

• Running time: 49:05.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Bob Knorpp.
• The Beancast.
• The New Yorker - The Disruption Machine by Jill Lepore.
• BusinessWeek - Clayton Christensen Responds to New Yorker Takedown of 'Disruptive Innovation' by Drake Bennett.
• Follow Bob on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel.

Tags: ad age advertising advertising age advertising podcast blog blogging bob knorpp brand business book business podcast business week clayton christensen david usher digital marketing drake bennett facebook innovation itunes jill lepore marketing podcast the beancast the disruption machine the innovators dilemma the new yorker twitter

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world where many question the absolute value of brands. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company's don't control the brand, but the consumer does... you may be in for a surprise. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel.

• Running time: 44:20.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Denise Lee Yohn.
• What Great Brands Do.
• Follow Denise on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand burger king business book business podcast david usher denise lee yohn digital marketing facebook itunes land rover marketing podcast sony electronics twitter unilever what great brands do

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel.

• Running time: 46:06.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Jason SurfrApp.
• Creativity For Sale.
• I Wear Your Shirt.
• Follow Jason on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast creativity for sale david usher digital marketing facebook i wear your shirt itunes jason headsetsdotcom jason surfrapp marketing podcast scott stratten twitter unmarketing

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his latest book, Duct Tape Selling. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books prior to the launch of Duct Tape Selling: Duct Tape Marketing, The Referral Engine and The Commitment Engine. This idea of integrating marketing, sales and customer service is a whole new mindset for business professionals today. In the end, this isn't just a show for those in small business, but rather a conversation about the new state of business and how everyone must adapt. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel.

• Running time: 50:03.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with John Jantsch.
• Duct Tape Selling.
• Duct Tape Marketing.
• The Commitment Engine.
• The Referral Engine.
• Follow John on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duct tape marketing duct tape selling facebook itunes john jantsch marketing podcast small business the commitment engine the referral engine twitter

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. We look at the many revolutions that the Internet has brought to marketing, and jam on some ideas as to where this might all be going. It gets intense and it's all a little meta, but I do believe that we came to some solid future visioning. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel.

• Running time: 53:44.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Mark W. Schaefer.
• Social Media Explained.
• Return On Influence.
• The Tao Of Twitter.
• Born To Blog.
• Follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel.

Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business itunes mark w schaefer marketing podcast return on influence social media explained the tao of twitter twitter

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Ragy is not just a social media technologist, he also had a huge impact on the world of email marketing. Prior to founding Sprinklr, he was president of Epsilon Interactive, a division of the world's largest marketing services company. During his tenure as president, Ragy led his division of Epsilon through rapid growth to approximately $100 million in annual sales worldwide spread across 11 countries. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Advaya was sold to Bigfoot Interactive in 2001. Bigfoot Interactive was sold to Epsilon in 2005 for over $120 million. His insights on digital marketing, technology and start-ups are profound and relevant to every marketer. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel.

• Running time: 49:36.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Ragy Thomas.
• Sprinklr.
• Follow Ragy on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel.

Tags: advaya advertising podcast bigfoot interactive blog blogging brand business book business podcast david usher digital marketing epsilon interactive facebook itunes marketing podcast ragy thoman social media social media management sprinklr twitter

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. Then came Working The Room follow by Trust Me. I eagerly bought and devoured them all. Thankfully, Nick jumped into social media and started blogging over at Public Words. Why all of this attention on his work? In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). That's not just specific to the marketing industry, but all aspects of life. Being a great presenter is a core capability of success. Sadly, most people ignore it. In his latest book, Power Cues, Nick dives deeper into neuroscience and how the smallest of indicators (from voice to body language to more minor nuances affect success. It's a fascinating read from a fascinating mind. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel.

• Running time: 46:48.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Nick Morgan.
• Public Words.
• Power Cues.
• Give Your Speech, Change The World.
• Trust Me.
• Follow Nick on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook give your speech change the world itunes marketing podcast nick morgan power cues public words trust me twitter working the room