Thinking With Mitch Joel

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

• Running time: 1:00:00.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Mark W. Schaefer.
• Return On Influence.
• The Tao Of Twitter.
• Born To Blog.
• Social Media Explained.
• Follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging born to blog brand business book business podcast david usher digital marketing Facebook google iTunes mark w schaefer marketing blog marketing podcast return on influence social media explained the tao of twitter twitter

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

• Running time: 51:00.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Peter Levitan.
• The Levitan Pitch - Buy This Book. Win More Pitches
• Follow Peter on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast peter levitan the levitan pitch twitter

Welcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast. How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do it? Does change come from a blog post? A tweet? A podcast? I'm lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin. While he likes to poke around at what's coming next, I get the chance to poke and prod him about the directions and ideas that he brings into our world. Seth Godin doesn't want to change you. Seth wants you to change yourself. He believes (and, I happen to agree with him) that books are one of the best ways to inspire people to make the changes necessary in lives for success. Seth just published his 18th book and - much like his personality - it's different. It's full color. It's in the size format of a magazine, but it's a book (even though, I jokingly called it a MagaBook on the show). It's called, What To Do When It's Your Turn (And It's Always Your Turn), and you won't find it in any bookstore. You also just can't buy one copy. It's all very... Seth Godin (I say that with complete peace and love). I am not going to list off his impressive accolades or past bestselling business books. It's Seth Godin. Just listen. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel.

• Running time: 49:28.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Seth Godin.
• What To Do When It's Your Turn (And It's Always Your Turn).
• A massive list of Seth Godin's best-selling business books.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast seth godin twitter what to do when its your turn

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not going to take this anymore!" We've (probably) all done this at one point in our professional lives (granted, not the extent of Beale!). Some of us actually meant it, quit our jobs and went off to do other things. For others, we mutter these words beneath our breath or spout them off to family and friends on the weekend, but never really do anything to change our own, professional, situation. In June of this year, longtime marketing agency professional, Uwe Hook, did something about his unhappiness with agency life. After close to twenty years in the business, he quit his job and explained it all rather publicly in a Medium post titled, Why I quit my agency job. Several months later, DigiDay published a piece titled, Why Agency People Are So Unhappy, that quoted Hook's piece along with other unhappy agency professionals. After reading both pieces, and others on the topic, I invited Uwe to share his thoughts. Ultimately, I don't fully understand these positions. I can empathize with the feelings, but I'm not sure I get why we would tag the industry as such, and to what benefit this serves? We should always strive ti be better and do better work, but I would much prefer the route of doing this in a positive and productive way. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel.

• Running time: 50:25.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Uwe Hook.
• Medium - Why I Quit My Agency Job.
• DigiDay - Why Agency People Are So Unhappy.
• Follow Uwe on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel.

Tags: advertising agency advertising podcast audio blog blogging brand business book business podcast david usher digiday digital marketing Facebook google iTunes marketing agency marketing blog marketing podcast medium network twitter uwe hook

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David's desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel.

• Running time: 51:54.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with David Meerman Scott.
• The New Rules of Sales And Service.
• The New Rules of Marketing and PR.
• Marketing The Moon.
• Real-Time Marketing And PR.
• Newsjacking.
• Marketing Lessons From The Grateful Dead.
• World Wide Rave.
• Eyeball Wars.
• His blog: Web Ink Now.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david meerman scott david usher digital marketing eyeball wars Facebook google iTunes marketing blog marketing lessons from the grateful dead marketing podcast marketing the moon newsjacking real time marketing and pr the new rules of marketing and pr the new rules of sales and service twitter web ink now world wide rave

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel.

• Running time: 47:45.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Jason Keath.
• Social Fresh.
• Follow Jason on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google hubspot inbound iTunes jason keath marketing blog marketing podcast social fresh twitter

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, and the recently published, The Happiness Of Pursuit (which, is an awesome book title!). Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a remarkable life in a very conventional world called, World Domination Summit (which takes place annualy in Portland, Oregon). This idea of non-conformity and unconventionalism is a theme that binds Chris' life. He's under 40 and has already completed his personal journey of visiting every country on earth. While he's never had a "day job," he seems to be doing just fine owning, operating and executing many micro-businesses. He also writes and sells a product he calls, Unconventional Guides. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel.

• Running time: 49:43.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Chris Guillebeau.
• The Happiness of Pursuit.
• World Domination Summit.
• The Art of Non-Conformity.
• The $100 Startup.
• Unconventional Guides.
• Follow Chris on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast chris guillebeau david usher digital marketing Facebook google iTunes marketing blog marketing podcast the 100 startup the art of non conformity the happiness of pursuit twitter unconventional guides world domination summit

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker, and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain her writing process. The course is called, Creative Nonfiction - Write Truth with Style. I took it. I loved it. I wanted more. I reached out to Susan, and she was kind enough to agree to come on to the show. In studying her work - more and more - her content is supremely relevant to marketers today. As we are consistently asked to create better and more engaging stories, why not learn from someone who is an expert in not only storytelling, but in creating these stories within the non-fiction genre? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel.

• Running time: 56:21.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Susan Orlean.
• Creative Nonficition - Write Truth With Style.
• Susan Orlean at The New Yorker.
• Follow Susan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast creative nonfiction david usher digital marketing facebook google itunes marketing blog marketing podcast skillshare susan orlean the new yorker twitter

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the business book, Sound Business, and keeps a blog by the same name. His latest TED talk was published on the TED site a few months back, and it's called, How to speak so that people want to listen. It is about to pass 3.5 million views. It's an important piece of content for anyone in business, and I'm thrilled that he agreed to come on to the podcast to discuss it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel.

• Running time: 49:08.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my with Julian Treasure.
• TED Talk: How to speak so that people want to listen.
• The Sound Agency.
• Sound Business.
• Follow Julian on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google how to speak so that people want to listen itunes julian treasure marketing blog marketing podcast sound business ted ted talk the sound agency twitter

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel.

• Running time: 56:46.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation Alison Kramer and Scott Stratten.
• UnSelling.
• UnMarketing.
• The Book of Business Awesome.
• QR Codes Kill Kittens.
• Follow Alison and Scott on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel.

Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling