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Welcome to episode #461 of Six Pixels Of Separation - The Mirum Podcast. Inspiration is everywhere. And, as they say, the future is here... it's just not evenly distributed. So, where do you go to see the future? There are few that I trust when it comes to individuals who are truly able to point to trends that turn into something meaningful. In fact, there are only two. I do love the work being done at PSFK. I also trust Jeremy Gutsche. Jeremy is the CEO of Trend Hunter, the author of two great books (Exploiting Chaos and the recently published Better And Faster). He's also a pretty amazing speaker and overall nice guy. Jeremy believes that there is a discipline and proven track to finding, discovering and using big ideas. That's what we're going to discuss. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel.
Tags: advertising podcast audio better and faster blog blogging brand business book business podcast david usher digital marketing exploiting chaos jeremy gutsche psfk trend hunter
Welcome to episode #460 of Six Pixels Of Separation - The Mirum Podcast. Tim Ferriss just launched a TV show. It's called, The Tim Ferriss Experiment, and - by all accounts - this is the exact line of work that Tim was meant to do: use his body, mind and spirit to help us all learn how to get better and hack our lives towards excellence. Tim is such a fascinating character. While he describes himself as a "human guinea pig," he is so much more. The bestselling author of The 4-Hour Workweek, The 4-Hour Body and The 4-Hour Chef, Tim is also an angel investor and advisor for companies like Facebook, Twitter, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. And, there's so much more. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing the 4 hour body the 4 hour chef the 4 hour workweek the tim ferriss experiment tim ferriss
Welcome to episode #459 of Six Pixels Of Separation - The Mirum Podcast. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode success, I trust Dorie Clark. Her first book, Reinventing You, was a fantastic read and she's back with Stand Out. In her latest book, Dorie tackles the super-huge challenge of how people (like you and I) can come up with breakthrough ideas that make us invaluable to the businesses that we work for. She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. With that, she is also a speaker and writer for Harvard Business Review and Forbes. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing dorie clark evolution Facebook flip the funnel forbes google harvard business review iTunes reinventing you stand out
Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo
Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands twitter zero
Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel.
Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter
Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps companies prepare for the inevitable. He is the co-author of The Future of Music, and the author of The End of Control, Music 2.0, Friction is Fiction, and The Future of Content. Gerd if the CEO of The Futures Agency. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook friction is fiction futurist gerd leonhard google iTunes marketing blog marketing podcast music 20 the end of control the future of content the future of music the futures agency twitter
Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow and name it for the next few years. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google influential marketing group iTunes likeonomics marketing blog marketing podcast non obvious non obvious trend report personality not included rohit bhargava twitter
Welcome to episode #453 of Six Pixels Of Separation - The Mirum Podcast. I can't remember when I first heard of Nathan Sawaya, but I knew his work long before I knew the artist's name. That's what happens when you see a sculpture made of LEGO. That sculpture stopped me dead in my tracks. It was very evocative... almost disturbing. Yes, those same little bricks that get jammed into our feet at two in the morning when we're trying to get a glass of water from the kitchen. Was someone making a joke? Was this serious art? A great piece of art does this. It moves you. Emotionally. Physically. It gets you thinking. After you experience it, you can't stop thinking about it. Delving online to discover who had created this piece - and if there was any more where that one had come from - you discover Nathan Sawaya. Sawaya was a corporate attorney in New York City, until he decided to leave that life to become a full-time artist working with LEGO bricks as his medium. It's an amazing journey and a fascinating story. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel.
Tags: advertising podcast art of the brick audio blog blogging brand brick artist business book business podcast david usher digital marketing Facebook google instagram iTunes lego lego artist lego master builder marketing blog marketing podcast nathan sawaya twitter
Welcome to episode #452 of Six Pixels Of Separation - The Mirum Podcast. When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard of Erica Dhawan. Erica was in the final throes of writing her first book, Get Big Things Done (which she co-authored alongside Saj-Nicole Joni). The book is based on her research, interest and business around something she calls, "connectional intelligence." A new (and better) way to communicate and network. Erica's mission is to accelerate the connectedness of employees, teams, customers and clients. In this episode, we talk about the changing workforce. We look at how businesses are going to thrive and prosper by understanding connectional intelligence. We debate the challenges in building a culture rich with productive communication, where an open flow of ideas and profitable collaboration can happen. Enjoy the conversation.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel.
Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing erica dhawan Facebook get big things done google iTunes marketing blog marketing podcast say nicole joni twitter
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