Thinking With Mitch Joel

Welcome to episode #481 of Six Pixels Of Separation - The Mirum Podcast. Some people come into our lives in the strangest of ways. I first heard of Jeffrey Hayzlett after his appearances on The Celebrity Apprentice. He was the CMO of the fledging Kodak company, and trying to re-invigorate the brand. His approach was larger than life. While the company did file for bankruptcy, he managed to transform that experience into his current brand of being a "celebrity CMO." We would often run into each other on the speaking circuit, but I was profoundly humbled when, in his first business book, The Mirror Test, he named Six Pixels of Separation as one of his favorite books on digital marketing. From there, Jeffrey released, Running The Gauntlet, and - most recently - Think Big, Act Bigger. He is also the host and brains behind the C-Suite Network and more. A true provocateur and action-oriented business leader, you won't be surprised to hear his discuss everything from what brands are doing wrong today, to what he thinks of the Donald Trump brand, and whether or not having a tough-guy persona really works in business. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #481 - Host: Mitch Joel.

• Running time: 54:39.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Jeffrey Hayzlett.
• Think Big, Act Bigger.
• C-Suite Network.
• The Mirror Test.
• Running The Gauntlet.
• Follow Jeffrey on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #481 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast c suite network celebrity apprentice david usher digital marketing donald trump facebook google iTunes j walter thompson jeffrey hayzlett kodak marketing blog marketing podcast mirum mirum agency running the gauntlet the mirror test think big act bigger twitter wpp

Welcome to episode #480 of Six Pixels Of Separation - The Mirum Podcast. I have read loved and re-read every little book that Marty Neumeier (he's also the Director of Transformation at Liquid Agency) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go back to you. Every year. With joy. With that, I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty. I am loving it. Much like Marty's other books (The Brand Gap, Zag, The 46 Rules of Genius, and others), it is beautifully designed (typography matters!) and written in an easy-to-understand way. I reached out to Marty for this podcast. He was just launching his latest book, The Brand Flip. Do you have it? You have to get it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel.

• Running time: 55:52.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Marty Neumeier.
• The Brand Flip.
• The Designful Company.
• The Brand Gap.
• Zag.
• The 46 Rules of Genius.
• Follow Marty on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #480 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson liquid agency marketing blog marketing podcast marty neumeier mirum mirum agency the 46 rules of genius the brand flip the brand gap the designful company twitter wpp zag

Welcome to episode #479 of Six Pixels Of Separation - The Mirum Podcast. The challenge with any business (the ones that are digital... and the ones that are not) is getting a consumer to not only pay attention, but to become a customer. Even then, getting someone to buy from you once is not the same as getting them to buy from you frequently. It's a busy world, and the push for a consumer to try something new is everywhere. Gabriel Weinberg is the founder and CEO of DuckDuckGo. If you think you're in a competitive business, DuckDuckGo is a search engine that doesn't track you, but it's hard to compete in a Google world. Before entering the search world, Weinberg was the cofounder of Opobox, which was sold for $10 million. Now, a major book publisher is releasing a newer version of the book he co-authored titled, Traction - How Any Startup Can Achieve Explosive Customer Growth. Originally, he self-published the first edition of Traction, and - using techniques from the book - managed to sell over 35,000 copies across three printings, now with 160+ 5-star Amazon reviews. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #479 - Host: Mitch Joel.

• Running time: 52:19.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Gabriel Weinberg.
• Traction - How Any Startup Can Achieve Explosive Customer Growth.
• DuckDuckGo.
• Follow Gabriel on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #479 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing duckduckgo facebook gabriel weinberg google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency traction twitter wpp

Welcome to episode #478 of Six Pixels Of Separation - The Mirum Podcast. "Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves." This is how I started a post back in 2010, after reading Donald Miller's book, A Million Miles In A Thousand Years (at the recommendation of Chris Brogan). I loved the book and, long before it became en vogue to talk about content and storytelling for brands, I was seeking out new types of content to help brands tell better stories. Fast forward to the present moment. I received an email from Danny Iny asking if I had ever heard of Miller, because he had just attended The StoryBrand Marketing Workshop at thought that Miller would make an excellent guest for the show (thanks, Danny... you were right). How does a novelist become a marketing trainer? How does a novelist shift from writing books, to building a company that helps brands tell better stories? More importantly, how does a novelist - with little marketing experience prior to launching his company - get so many interesting kinds of businesses to become so much better at their marketing? What's his secret? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #478 - Host: Mitch Joel.

• Running time: 49:50.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Donald Miller.
• The StoryBrand Marketing Workshop.
• A Million Miles In A Thousand Years.
• Follow Donald on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #478 - Host: Mitch Joel.

Tags: a million miles in a thousand years advertising awards advertising podcast audio blog blogging brand business book business podcast chris brogan danny iny david usher digital marketing donald miller facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency storybrand storybrand marketing workshop twitter wpp

Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I'm loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show - from the tech behind it, to the story that's going to make it popular. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel.

• Running time: 54:11.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Donna Papacosta.
• The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional.
• Trafalgar Communications.
• Follow Donna on Twitter.
• Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing donna papacosta facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency steve lubetkin sxsx the business of podcasting trafalgar communications twitter wpp

Welcome to episode #476 of Six Pixels Of Separation - The Mirum Podcast. I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative (also the name of his very popular podcast). Well, Todd is back with Louder Than Words, and it is a very important read (not just for creatives, but for anyone and everyone who is creating content). It's one thing to choose a platform. It's another thing to create content. For most individuals (and brands), they miss the mark. The reason? They don't really have a voice that resonates. It's not just about resonating in the moment, it's about developing and nurturing a voice that both works and is sustainable. Let's face it, it's not something easy to do, in a world where everyone is publishing so much content at a frenetic pace. Todd (and his book) are here to help. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel.

• Running time: 54:42.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Todd Henry.
• Louder Than Words.
• Die Empty.
• The Accidental Creative.
• Follow Todd on Twitter.
• Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher die empty digital marketing facebook google iTunes j walter thompson louder than words marketing blog marketing podcast mirum mirum agency sxsx the accidental creative todd henry twitter wpp

Welcome to episode #475 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 34th conversation (or, as I like to affectionately call it, Across The Sound 34.20), and in this episode, we discuss how brands need to think about streaming and live opportunities in digital channels. Periscope up, anyone? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel.

• Running time: 55:50.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Joseph Jaffe.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• Vote for our panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast cannes lions david usher digital marketing evolution Facebook flip the funnel google iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast meerkat mirum mirum agency periscope startup for brands streaming sxsx twitter wpp

Welcome to episode #474 of Six Pixels Of Separation - The Mirum Podcast. I came across Mike Masse on YouTube. He was doing an acoustic version of Toto's massive hit Africa. I didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. Now, three years later, this video has over five million views, Masse has quit his day job as a public defender and is a full-time musician. More importantly, he's making money in the music business, and he is focused on digital and social media. It's completely counter-intuitive to everything that we're hearing in the media, but Masse is doing it. YouTube, social media, selling music online and his latest, a Patreon connection with his fans. Trying to connect your business to your customers? You might learn a thing (or thirty) from Mike Masse. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel.

• Running time: 53:15.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Mike Masse.
• Mike's YouTube page.
• Mike's Pateon page.
• Mike's Facebook page.
• Buy Mike's music.
• Follow Mike on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business business book business podcast david usher digital marketing facebook Facebook iTunes j walter thompson jwt management marketing blog marketing podcast mike masse mirum mirum agency mirum podcast music industry patreon toto toto africa twitter wpp youtube

Welcome to episode #473 of Six Pixels Of Separation - The Mirum Podcast. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees. In turns out, that there is a ton of research on the subject of what works at work, the problem is that a lot of it is very academic, and has yet to breach the mainstream. Well, social psychologist, Ron Friedman, is here to fix that. His book, The Best Place To Work, looks at the latest science and research around the subject of workplace excellence. He's reviewed thousands of academic studies and turned it all into practical tips any business can use to increase performance and to transform their workplace. Ron is also the principal at ignite80, a consultancy that offers leaders practical, evidence-based techniques for working smarter and empowering others to produce their best work. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel.

• Running time: 48:58.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Ron Friedman.
• The Best Place To Work.
• ignite80.
• Follow Ron on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business business book business podcast david usher digital marketing Facebook fast company ignite80 iTunes j walter thompson jwt management marketing blog marketing podcast mirum mirum agency mirum podcast ron friedman the best place to work twitter wpp

Welcome to episode #472 of Six Pixels Of Separation - The Mirum Podcast. Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With that, he's a former professional actor, and bestselling business author of five books (Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect and The Think Big Manifesto), with his sixth, Steal The Show, about to come out. With Steal The Show, Port is bringing together all of his skills in an effort to help business professionals present themselves better. While I've known Port's work since his first business book, most recently he has become an often-talked-about horse whisperer for very powerful speakers. Now, he's taken this master-class content and turned it into a book (and training platform). Personally, I believe that an individual's professional success is directly correlated to how strong their presentations skills are. Port is a master. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #472 - Host: Mitch Joel.

• Running time: 58:35.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Michael Port.
• Steal The Show.
• Book Yourself Solid.
• Beyond Booked Solid.
• Book Yourself Solid Illustrated.
• The Contrarian Effect.
• The Think Big Manifesto.
• Follow Michael on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #472 - Host: Mitch Joel.

Tags: advertising podcast audio beyond booked solid blog blogging book yourself solid book yourself solid illustrated brand business business book business podcast david usher digital marketing Facebook iTunes j walter thompson jwt management marketing blog marketing podcast michael port mirum mirum agency mirum podcast steal the show the contrarian effect the think big manifesto twitter wpp