Thinking With Mitch Joel

Welcome to episode #501 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #501 - Host: Mitch Joel. It's Valentine's Day. Let's show some love. This guy... this Scott Monty guy. Long before he was Global Digital and Multimedia Communications Manager at Ford, he was a buddy. We spent countless years together - in our own corners - trying to figure out just how disruptive technology was going to be for marketing and communications professions. Prior to publishing the 500th episode of Six Pixels of Separation - The Mirum Podcast (last week), I asked on Facebook who might make a great guest, and Scott's name came up a few times. At first, I laughed because Scott and I have been friends for so long that I (wrongly) assumed he had been on the show (multiple times), but I soon realized that he had never been a guest. That's when I got embarrassed. Simply not acceptable. So, we're fixing it. And, we're showing Scott Monty the love, he rightfully deserves. Scott is a senior executive steeped in digital. He was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media. If you're not signed up for his weekly newsletter, The Full Monty, you don't know what you're missing. In this episode, we look at the state of marketing and communications, and where it's all going. Enjoy the conversation...

• Running time: 55:53.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Scott Monty.
• The Full Monty.
• Follow Scott on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #501 - Host: Mitch Joel.

Tags: advertising podcast alan mulally audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog forbes ford google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog scott monty the economist the full monty wpp

Welcome to episode #500 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #500 - Host: Mitch Joel. It is a total pleasure to welcome Morgan Spurlock to the show. Most people know him for his amazing documentaries (Super Size Me, Where in the World Is Osama bin Laden?, POM Wonderful Presents: The Greatest Movie Ever Sold, Comic-Con Episode IV: A Fan's Hope and One Direction: This Is Us). He is also doing a lot of great work over at CNN with his show, Inside Man. Some might also remember his awesome reality TV show, 30 Days. With that, Spurlock also jumped full-on into content marketing and branded content. I've been lucky to know Morgan for a few years, and was very thankful that he agreed to be my guest on the 500th episode. He's someone who was very skeptical of brands and advertising, and he now sees the relationship between the work he is doing and how brands can be a part of it. Enjoy the conversation...

• Running time: 53:07.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Morgan Spurlock.
• Inside Man.
• Super Size Me.
• Where in the World Is Osama bin Laden?.
• POM Wonderful Presents: The Greatest Movie Ever Sold.
• Comic-Con Episode IV: A Fan's Hope.
• One Direction: This Is Us.
• 30 Days.
• Follow Morgan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #500 - Host: Mitch Joel.

Tags: 30 days advertising podcast audio blog blogging brand branded content business blog business book business podcast cnn common episode iv a fans hope content marketing david usher digital marketing digital marketing agency digital marketing blog documentary google inside man itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog morgan spurlock one direction this is us pom wonderful presents the greatest movie ever sold super size me the greatest movie ever sold where in the world is osama bin laden wpp

Welcome to episode #499 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #499 - Host: Mitch Joel. I have been blessed. Don't think that I don't recognize it. I do. I'm still insanely driven and hyper-entrepreneurial, so I'm not always satisfied, but I am grateful. I get to spend a lot of time with people that many business leaders would spend fortunes to connect with. Over the years, I've done my best to give back as well. Nothing is more fulfilling than speaking to students who are interested in business, innovation, technology and marketing. I happen to live in the same city as McGill University. Professor Karl Moore is not only an Associate Professor at the Desautels Faculty of Management, but he is also on the faculty at Oxford. I've been lucky enough to call him a friend for a number of years, and to give back by speaking to the students at the university. He's frequently asks me to be a guest on his famed The CEO Series radio show, as well as in his countless (and well-read) business columns for the likes of the Globe & Mail and Forbes. Currently, he's in the midst of writing two books. One, is titled Quiet Leaders - Introverts in the Executive Suite and the second is titled, The PostModern Generation - Working With Under 35s The Way They Want To Be Worked With. His experience, research and insight into the word of business and how successful leaders make it happen is unparalleled. Enjoy the conversation...

• Running time: 42:55.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Professor Karl Moore.
• Desautels Faculty of Management.
• The CEO Series.
• Globe & Mail.
• Forbes.
• Follow Karl on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #499 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher desautels faculty of management digital marketing digital marketing agency digital marketing blog forbes globe and mail google itunes j walter thompson jwt karl moore leadership podcast management podcast marketing marketing blog marketing podcast mcgill university mirum mirum agency mirum agency blog mirum blog oxford university professor karl moore quiet leaders the ceo series the postmodern generation wpp

Welcome to episode #498 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #498 - Host: Mitch Joel. Bob Pearson first came on to my radar when he published his first business book, PreCommerce, in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications). With that, he is president of W20 Group, and putting the finishing touches on his next book, Storytizing (which should be available around March). Bob also teaches for the Syracuse Center for Social Commerce and the U.S. State Department's Marketing College. Prior to this current agency position, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500's first global social media function -- which became the industry standard for social media and brands. So, where is the industry at today? Where is it going in the next short while? Enjoy the conversation...

• Running time: 50:01.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Bob Pearson.
• PreCommerce.
• W20 Group.
• Follow Bob on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #498 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging bob pearson brand business blog business book business podcast david usher dell digital marketing digital marketing agency digital marketing blog google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing college marketing podcast mirum mirum agency mirum agency blog mirum blog precommerce social media storytizing syracuse center for social commerce w20 group wpp

Welcome to episode #497 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 36th conversation (or, as I like to affectionately call it, Across The Sound 36.20), and in this episode, we discuss this year's Consumer Electronics Show (CES) that just took place in Las Vegas, and what the impact will mean for marketers. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #497 - Host: Mitch Joel.

• Running time: 1:00:55.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Joseph Jaffe.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #497 - Host: Mitch Joel.

Tags: across the sound advertising podcast app audio blog blogging brand business book business podcast ces consumer electronics show david usher digital marketing evolution facebook flip the funnel google iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast mirum mirum agency startup for brands twitter zero book

Welcome to episode #496 of Six Pixels Of Separation - The Mirum Podcast.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #496 - Host: Mitch Joel. Famed marketing journalist, Bob Garfield, was waxing poetic about a book called, The Digital Transformation Playbook, by Columbia Business School professor and brand strategist, David Rogers. He is also the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Garfield said: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." I got excited. I dug a little into Rogers and discovered a great presentation he gave at The Economist's Big Rethink CMO conference. It was fascinating. I invited Rogers to be a guest on the podcast, and he informed me that his new book will only be out in the middle of 2016. I didn't want to wait. Here's our conversation about the work he is doing, his last book (The Network Is Your Customer), and how he sees the current marketing industry. Our conversation was recorded just before the New Year. Enjoy the conversation...

• Running time: 53:10.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with David Rogers.
• The Network Is Your Customer.
• BRITE conference.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #496 - Host: Mitch Joel.

Tags: advertising podcast audio big rethink cmo conference blog blogging bob garfield brand brite conference business blog business book business podcast center on global brand leadership columbia business school david rogers david usher digital marketing digital marketing agency digital marketing blog google itunes j walter thompson jack welch jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog the digital transformation playbook the economist the network is your customer wpp

Welcome to episode #495 of Six Pixels Of Separation - The Mirum Podcast. The book Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, has been sitting - front and center - on my desk since it was released in June of last year. I've been reading it slowly. Very slowly. Trying to deconstruct and define the path for both my agency, Mirum, and this industry that I love so dearly. There is trouble in the air. Disruption is racing through the marketing industry at a pace that is unprecedented. I'm not sure anyone saw the myriad of ways that the agency model is being pushed, pulled, stretched, consolidated and digitized. The author of Madison Avenue Manslaughter is Michael Farmer. Prior to founding Farmer & Company in 1992, Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry for over two decades, in many diverse regions around the world. He is experienced, insightful and passionate about the world of advertising agencies. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #495 - Host: Mitch Joel.

• Running time: 55:56.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Michael Farmer.
• Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies.
• Farmer & Company.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #495 - Host: Mitch Joel.

Tags: advertising podcast audio bain and company blog blogging boston consulting group brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog farmer and company google itunes j walter thompson jwt leadership podcast madison avenue madison avenue manslaughter management podcast marketing marketing blog marketing podcast michael farmer mirum mirum agency mirum agency blog mirum blog wpp

Welcome to episode #494 of Six Pixels Of Separation - The Mirum Podcast. The last time that I saw Misha Glouberman was in the mid-eighties. We went to high school together (he was three years older than I was). I had not heard his name until the other week, when our Executive Creative Director at Mirum, Jon Finkelstein, asked me if I ever read the book, The Chairs Are Where the People Go: How to Live, Work, and Play in the City, which was co-authored with Sheila Heti and is a collection of his thoughts. The book was called "a triumph of what might be called conversational philosophy... hilarious and humane" by The New Yorker. Now, Misha is an expert on the subtle arts of negotiation and communication. His presence and work has been called transformative. He is also the host of Trampoline Hall, a lecture series which has sold out every show in its home city of Toronto since its inception, in 2001, and which has toured around North America. ("We love it" -- The Village Voice). In everything he does, Glouberman combines a creative people-cantered approach with analytic rigour: he was previously a software developer, and has a philosophy degree from Harvard. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #494 - Host: Mitch Joel.

• Running time: 48:23.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Misha Glouberman.
• The Chairs Are Where the People Go: How to Live, Work, and Play in the City.
• Trampoline Hall.
• Follow Misha on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #494 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog google harvard harvard philosophy itunes j walter thompson jon finkelstein jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog misha glouberman sheila heti the chairs are where the people go the new yorker the village voice trampoline hall wpp

Welcome to episode #493 of Six Pixels Of Separation - The Mirum Podcast. Ian Chamandy (along with his business partner, Ken Aber) recently published a business book titled, Why Should I Choose You? The book is based on their strategic planning methodology that helps brands define who they are... in seven words or less (not a typo). Their unique methodology (known as Blueprinting) help businesses put aside the typical jargon-based mission and vision statements that no team member can ever understand (and few implement). Once your brand knows - in seven words or less -who they are (and why they are), they can now use it to guide better decisions within the organization, and take better action. Business has changed and brands need to formulate messaging and strategy based on clarity to better compete. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #493 - Host: Mitch Joel.

• Running time: 51:35.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Ian Chamandy.
• Ken Aber.
• Why Should I Choose You?
• Blueprint Business Architecture.
• Follow Ian on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #493 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging blueprint business architecture brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog google ian chamandy itunes j walter thompson jwt ken aber leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog why should i choose you wpp

Welcome to episode #492 of Six Pixels Of Separation - The Mirum Podcast. Simon Sinek created something much bigger than a splash when his TEDx Talk in 2009, How Great Leaders Inspire Action, garnered over twenty-five million views (and continues to grow). Around this time first business book, Start With Why, took hold and more recently, he published his second book, Leaders Eat Last. He's an optimist. He believes that business leaders can (and should) do more to make our world a better place. This is his mission, and he's working diligently to get all leaders to think about purpose... or their "why." Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #492 - Host: Mitch Joel.

• Running time: 51:47.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Simon Sinek.
• Leaders Eat Last.
• Start With Why.
• How Great Leaders Inspire Action.
• Follow Simon on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #492 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog google how great leaders inspire action itunes j walter thompson jwt leaders eat last leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog simon sinek start with why ted talk tedx talk wpp