Thinking With Mitch Joel

Welcome to episode #491 of Six Pixels Of Separation - The Mirum Podcast. It takes quite a bit to get my attention when it comes to business and non-fiction books. Make no mistake about it, I'm no book snob, but rather a huge reader (almost two books a week). You get to a point (decades in), when you begin to wonder if you will ever read something new, delicious, fascinating and exciting. Then came along a non-fiction parenting book that summarizes social science research on how media affects kids and also provides parents facts and tools - in a realistic manner - about how to best deal with the onslaught we're facing when it comes to devices and the media that we both consumer and create. The book is called, Media Moms & Digital Dads, and the author is Dr. Yalda T. Uhls. Dr. Uhls is an award-winning child psychological researcher who also with the amazing Common Sense Media. Prior to becoming a doctor, Dr. Uhls spent over 15 years in the film business working as a senior level studio executive developing movies with writers and directors, and later as a producer working on television and movies. If you have kids and are curious about how to manage technology and media, this one is for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #491 - Host: Mitch Joel.

• Running time: 54:58.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here is my conversation with Dr. Yalda T. Uhls.
• Media Moms & Digital Dads.
• Common Sense Media.
• Follow Yalda on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #491 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast common sense media david usher digital marketing digital marketing agency digital marketing blog dr yalda t uhls google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast media moms and digital dads mirum mirum agency mirum agency blog mirum blog wpp yalta t uhls

Welcome to episode #490 of Six Pixels Of Separation - The Mirum Podcast. It's hard not be impressed with the work and thinking of Josh Bernoff. For over twenty years, Josh was a key player at Forrester Research, where he wrote about, edited papers and studied companies involved in the future of technology. His work there was a key destination to better understand the players, what they were doing, and how this would affect business. His work for hugely important... and continues to be. At Forrester, Josh co-authored the famed business bestseller, Groundswell, with Charlene Li (as well as co-authoring the books, The Mobile Mindshift and Empowered). Now, he's blogging with a frenetic and awesome pace over at Without Bullshit (and working on the book, Writing Without Bullshit, which will be in stores next year. His main idea? Communicate smarter and better... without the BS. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #490 - Host: Mitch Joel.

• Running time: 50:42.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Josh Bernoff.
• Without Bullshit.
• Writing Without Bullshit.
• Groundswell.
• The Mobile Mindshift.
• Empowered.
• Follow Josh on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #490 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business blog business book business podcast charlene li david usher digital marketing digital marketing agency digital marketing blog empowered forrester forrester research google groundswell itunes j walter thompson josh bernoff jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog the mobile mindshift without bullshit wpp writing without bullshit

Welcome to episode #489 of Six Pixels Of Separation - The Mirum Podcast. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but the ones that do it day in and day out... for all of their customers? When it comes to brands doing things right - constantly and consistently - I think of the work that Denise Lee Yohn has done over the years. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. The former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) is back with a new business book titled, Extraordinary Experiences, that profiles seven popular, powerful retail and restaurant brands. So, what does it take to create extraordinary experiences, and does your brand have what it takes? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #489 - Host: Mitch Joel.

• Running time: 52:03.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Denise Lee Yohn.
• Extraordinary Experiences.
• What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest.
• Start-Ups Need a Minimum Viable Brand.
• Follow Denise on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #489 - Host: Mitch Joel.

Tags: advertising podcast app audio blog blogging brand burger king business blog business book business podcast david usher denise lee yohn digital marketing digital marketing agency digital marketing blog extraordinary experiences google harvard business review itunes j walter thompson jwt land rover leadership podcast management podcast marketing marketing blog marketing podcast minimum viable brand mirum mirum agency mirum agency blog mirum blog song electronics unilever what great brands do

Welcome to episode #488 of Six Pixels Of Separation - The Mirum Podcast. Strategy. More than any other component in what makes a brand successful, strategy is at the core. What does a good strategist do? How is their work delivered, and then injected into a company? How do companies take that strategy and turn it into a valuable part of their culture. It seems like corporate mysticism. It is not. Great business leaders and thinkers like Peter Klein have the answer. It's not fake. It's a system. It's a way to think about business, the challenges it faces and how to overcome them. He co-authored the book, Think To Win - Unleashing the Power of Strategic Thinking, to show the blueprint. He even brands the book like this: "The entire book is an Executive Summary!" It's an incredible read and Klein's experience as a senior executive manager, corporate officer and high level consulting experience shines through. Tons of key learnings for everyone in this episode. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel.

• Running time: 52:44.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Peter Klein.
• Think To Win - Unleashing the Power of Strategic Thinking.
• PK Associates.
• Follow Peter on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing google iTunes j walter thompson jwt marketing podcast mirum mirum agency peter klein pk associates think to win twitter

Welcome to episode #487 of Six Pixels Of Separation - The Mirum Podcast. I was searching for a book to ignite my creativity (or access new areas of thinking). A book that would help me think in a different way. I just wasn't "feeling it." I turned to Seth Godin, and asked him what I should be reading. I think he was disappointed to learn that I had never heard of Lewis Hyde and his book, The Gift (which was published in 1983). It became the proverbial rabbit hole for me. I devoured The Gift, then moved on to Hyde's other books (Trickster Makes This World and Common As Air), and then became interested in the many articles written about him. Hyde is a scholar, writer, critic of culture and teacher. He taught writing at Harvard University, and then he became the Luce Professor of Arts and Politics at Kenyon College in Ohio. Since 2006 he has served as the Richard L. Thomas Professor of Creative Writing at Kenyon, and a visiting fellow at Harvard's Berkman Center. Thinking he would never agree to a podcast, I took a shot... and here we are. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #487 - Host: Mitch Joel.

• Running time: 45:11.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Lewis Hyde.
• The Gift.
• Trickster Makes This World.
• Common As Air.
• Kenyon College.
• Special thanks to Seth Godin.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #487 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast common as air creativity culture david usher digital marketing google harvard beckman center harvard university iTunes j walter thompson jwt kenyon college lewis hyde marketing podcast mirum mirum agency scholar seth godin the gift trickster makes this world twitter writer writing

Welcome to episode #486 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 35th conversation (or, as I like to affectionately call it, Across The Sound 35.20), and in this episode, we discuss Google's Zeitgeist event, and future tech that is going to impact all brands. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #486 - Host: Mitch Joel.

• Running time: 57:12.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Joseph Jaffe.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #486 - Host: Mitch Joel.

Tags: across the sound advertising awards advertising podcast app audio blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel google google zeitgeist iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast mirum mirum agency startup for brands twitter zero book

Welcome to episode #485 of Six Pixels Of Separation - The Mirum Podcast. Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The End of Blogging), I thought it would be interesting to discuss blog, writing for the digital channels and what people want/think they want when it comes to content with Mark Schaefer. Mark is still an avid blogger (like me). He is a regular guest on this show, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog, Social Media Explained and The Content Code) and brings a wealth of real life experience to the discussion. So, the question is: how much longer should we be blogging in a world where it is getting harder and harder to drag readers back to our own space? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #485 - Host: Mitch Joel.

• Running time: 47:06.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Mark Schaefer.
• The Content Code.
• Social Media Explained.
• The Tao Of Twitter.
• Born To Blog.
• Return On Influence.
• Follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #485 - Host: Mitch Joel.

Tags: advertising awards advertising podcast app audio blog blogging born to blog brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson mark schaefer mark w schaefer marketing blog marketing podcast mirum mirum agency return on influence social media explained the content code the end of blogging the tao of twitter twitter

Welcome to episode #484 of Six Pixels Of Separation - The Mirum Podcast. Like many people in the marketing industry, I have been paying a ton of attention to the ad blocking world. The growth of this technology, and Apple's recent news, has created a stir of emotions and the recognition for change. Even famed marketing thought-leader, Seth Godin, weighed in on the issue with his blog post, Ad blocking. As I was writing my own perspective to publish here, on this blog, I realized that it might be more interesting to discuss the impact ad blocking, the future of advertising and what this all means to brands and marketers with Seth. As always, Seth was gracious enough to accept my invitation. He really needs no introduction, so enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #484 - Host: Mitch Joel.

• Running time: 51:42.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Seth Godin.
• Seth's blog.
• Seth's post on Ad Blocking.
• Also, look what he wrote about the New York Times back in 2008.
• A massive list of Seth Godin's best-selling business books (I have them... you should too!).
• Follow Seth on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #484 - Host: Mitch Joel.

Tags: ad blocking advertising awards advertising podcast apple audio blog blogging brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency seth godin seth godin blog twitter wpp

Welcome to episode #483 of Six Pixels Of Separation - The Mirum Podcast. Sometime, you pick up a book that you can't put down, and realize that you've never really heard of the author... and, you're embarrassed. That's the exact feeling I had after reading The Science of Why by Dr. David Forbes. He's a clinical and cognitive psychologist, who was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before starting his career as a business consultant. For over 20 years, he has been at the helm of Forbes Consulting as a strategic market research consultancy, dedicated to creating business advantage through deep psychological consumer insights. So, why do consumers do what they do? What is truly behind the choices that they make? How can brands better reach them? The answers to this - and more questions - may surprise you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #483 - Host: Mitch Joel.

• Running time: 56:17.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Dr. David Forbes.
• The Science of Why.
• Forbes Consulting.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #483 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david forbes david usher digital marketing dr david forbes facebook forbes consulting google harvard medical school iTunes j walter thompson marketing blog marketing podcast mirum mirum agency the science of why twitter wpp

Welcome to episode #482 of Six Pixels Of Separation - The Mirum Podcast. Passion just isn't enough anymore. Some might argue, that it doesn't even really matter all that much, because you don't have to tell someone to do something that they're passionate about... if they're passionate about something, they would already be doing it. There's no doubt that digital has brought forward a myriad of ways to find, nurture and develop your professional life. Ways in which we can make money, do the work that matters to us, and distribute it on a global scale. Jeff Goins lives and breathes this world. His latest book, The Art of Work, not only helps people to lead the life that they were meant to lead, but also acts as another indicator of how Goins, himself, has grown his business in such a small period of time. He's written other books as well (You Are A Writer, Wrecked and The In-Between). He's not just a bestselling author (writing is his passion), but he's a professional speaker and offers online courses (Tribe Writers) for those who want to follow his career path. Curious about how this type of person has become such a great marketer? Enjoy the conversation.

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #482 - Host: Mitch Joel.

• Running time: 56:45.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's my conversation with Jeff Goins.
• The Art of Work.
• The In-Between.
• Wrecked.
• You Are A Writer.
• Tribe Writers.
• Follow Jeff on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #482 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson jeff goins marketing blog marketing podcast mirum mirum agency the art of work the in between tribe writers twitter wpp wrecked you are a writer