Thinking With Mitch Joel

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal book, The Cluetrain Manifesto, his thinking, his words and his presentations have shaped my own ideas about what brands can do to connect in our Internet-driven society. I'm still amazed when I go back and read The Cluetrain Manifesto. I'm amazed by how much of it has come to pass. I'm amazed by how much of it is still happening. I wonder about how much more of it will be revealed in the coming years. Since then, Weinberger has stayed true to pushing his thinking around what the Internet is, and it's full potential. His other books, Small Pieces Loosely Joined, Everything Is Miscellaneous, Too Big To Know and his Cluetrain follow up (with Doc Searls), New Clues are all books that I continuously recommend to executives who are trying to grasp the impact of technology on society, culture and business. Most recently, David published an article in The Atlantic titled, The Internet That Was (and Still Could Be). It's an important read. This was an important discussion for us to have. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel.

• Running time: 58:44.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with David Weinberger.
• The Atlantic - The Internet That Was (and Still Could Be).
• The Cluetrain Manifesto.
• Small Pieces Loosely Joined.
• Everything Is Miscellaneous.
• Too Big To Know.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business business book business podcast david usher david weinberger digital marketing doc searls everything is miscellaneous Facebook iTunes j walter thompson jwt management marketing blog marketing podcast mirum mirum agency mirum podcast new clues small pieces loosely joined the atlantic the cluetrain manifesto the internet that was and still could be too big to know twitter wpp

Welcome to episode #470 of Six Pixels Of Separation - The Mirum Podcast. A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, where he has been teaching since 1968. A published author (more times than most can count), he has been pushing progressive management theory since the early seventies. Most know him for his 1989 book, Mintzberg On Management. Most recently, he published a smaller book titled, Rebalancing Society. Mintzberg also runs a business called, Coaching Ourselves. This organization is running - what looks to be - an incredible event called, Reflections (which takes place September 10th - 11th, 2015 in Montreal). Mintzberg looks back on where management has been, where it's at today and where it's all going. Challenging times, for sure. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #470 - Host: Mitch Joel.

• Running time: 50:41.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Henry Mintzberg.
• Coaching Ourselves.
• Reflections.
• Mintzberg On Management.
• Reflections.
• Henry's TWOG.
• Follow Henry on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #470 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business business book business podcast coaching ourselves coaching ourselves reflections david usher desautels faculty of management digital marketing Facebook henry mintzberg iTunes j walter thompson jwt management marketing blog marketing podcast mcgill university mintzberg on management mirum mirum agency mirum podcast rebalancing society twitter twog wpp

Welcome to episode #469 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 33rd conversation (or, as I like to affectionately call it, Across The Sound 33.20), and in this episode, we discuss the Cannes Lions advertising awards and how chaotic the marketing world is. Welcome to disruption! Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #469 - Host: Mitch Joel.

• Running time: 59:43.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Joseph Jaffe.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #469 - Host: Mitch Joel.

Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast cannes lions david usher digital marketing evolution Facebook flip the funnel google iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast mirum mirum agency startup for brands twitter wpp

Welcome to episode #468 of Six Pixels Of Separation - The Mirum Podcast. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne. Every week, he publishes a new Marketoon (as he calls them). They're clever, funny and head-smacking true. With that, the former CPG and Method marketing professional, turned cartoon professional and has built not only a loyaly following, but a thriving agency creating business and marketing-related cartoons for brands. His agency is called, Marketoonist, and Tom is just one of those kind, honest and sincere people that you want to be around. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #468 - Host: Mitch Joel.

• Running time: 49:00.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Tom Fishburne
• Marketoonist.
• Marketoon.
• Follow Tom on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #468 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook innovation podcast j walter thompson jwt management podcast marketing podcast marketoon marketoonist method mirum mirum agency mirum podcast tom fishburne twitter wpp

Welcome to episode #467 of Six Pixels Of Separation - The Mirum Podcast. Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention. Why do we pay attention to certain people, products, and ideas? Is there a science behind how these people and brands capture and retain somebody's attention? He is Co-Founder and Managing Partner of an early-stage venture capital firm, DominateFund, a columnist for Inc. Magazine and a contributor to CNBC. Parr is widely known as a former Editor-at-Large of Mashable, where he wrote more than 2,000 articles on social media and technology, managed Mashable's editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #467 - Host: Mitch Joel.

• Running time: 53:32.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Ben Parr.
• Happy Father's Day!
• Captivology - The Science of Capturing People's Attention.
• DominateFund.
• Follow Ben on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #467 - Host: Mitch Joel.

Tags: advertising podcast ashton kutcher audio ben parr blog blogging brand business book business podcast captivology cnbc david usher digital marketing dominatefund facebook inc magazine innovation podcast management podcast mark zuckerberg marketing podcast mashable mirum mirum agency mirum podcast twitter

Welcome to episode #466 of Six Pixels Of Separation - The Mirum Podcast. We live in tough times for advertising. Yes, it's still a critical component of our economy and a very effective way to reach, connect and build loyalty. There's just so much of it. We have moved from a scarcity model to an abundance model in a very short time. There are countless options that make the old "three network" television model seem like a dinosaur. Frank Rose believes that the best kind of advertising is about real experiences. The kind of experiences that are so highly immersive for the consumer, that they're as enthralled by it as they are with a great movie or book. How many brands can make that happen? A long time contributing editor to Wired, Rose is also an accomplished book author who sits at the intersection of technology, new media and entertainment. Recently he published an article titled, The Power of Immersive Media, in Strategy + Business. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #466 - Host: Mitch Joel.

• Running time: 49:23.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Frank Rose.
• The Power of Immersive Media.
• How to harness the power of immersive media (infographic)/
• The Art of Immersion.
• Follow Frank on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #466 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook frank rose innovation podcast management podcast marketing podcast mirum mirum agency strategy and business the art of immersion the power of immersive media transmedia twitter wired wired magazine

Welcome to episode #465 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 32nd conversation (or, as I like to affectionately call it, Across The Sound 32.20), and in this episode, we discuss the Wall Street Journal article, Tech Firms Pull Talent Away From Ad Agencies. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #465 - Host: Mitch Joel.

• Running time: 53:01.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is the my conversation with Joseph Jaffe.
• Tech Firms Pull Talent Away From Ad Agencies.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Z.E.R.O.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #465 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands twitter wall street journal zero

Welcome to episode #464 of Six Pixels Of Separation - The Mirum Podcast. R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research. He's also the author of the popular business strategy and technology blog, A Software Insider's Point of View. His blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. His new book, Disrupting Digital Business, provides insights on why over fifty percent of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. Digital disruption is bigger than most ever expected. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #464 - Host: Mitch Joel.

• Running time: 46:51.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with R "Ray" Wang.
• Disrupting Digital Business.
• A Software Insider's Point of View.
• Constellation Research.
• Follow Ray on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #464 - Host: Mitch Joel.

Tags: business podcast a software insiders point of view advertising podcast audio blog blogging brand business book constellation research david usher digital marketing digital marketing podcast disrupting digital business marketing marketing podcast mirum mirum agency r ray wang ray wang twitter

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so great). Two, growth hacking enables a business to not care about the brand, but simply focus on acquiring users. Any marketing professional knows that this is not the case. Brands matter more than ever. Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. She is also the author of, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, is a former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever). So, what is the minimal viable brand that a business needs? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel.

• Running time: 39:44.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Denise Lee Yohn.
• Start-Ups Need a Minimum Viable Brand.
• What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest.
• Follow Denise on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel.

Tags: business podcast advertising podcast audio blog blogging brand branding burger king business book david usher denise lee yohn digital marketing digital marketing podcast growth hacker marketing harvard business review land rover marketing marketing podcast minimal viable brand. what great brands do mirum mirum agency sony twitter unilver

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to tell better stories. With that, he most recently published a book called, Storytelling For Startups. But don't worry, if you're not a startup, this is all about story-driven marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel.

• Running time: 51:33.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Mark Evans.
• Storytelling For Startups.
• mesh.
• Follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel.

Tags: business podcast advertising podcast audio blog blogging brand business book david usher digital marketing digital marketing podcast mark evans marketing marketing podcast mesh mirum mirum agency storytelling for startups twitter