Thinking With Mitch Joel

Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast. Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the founder and CEO of Monetate, David Brussin. Monetate is an amazing marketing optimization platform that has taken the e-commerce world by storm. I've been friends with Brussin since the early days of the company. They've been releasing their EQ Report (E-commrce Quarterly) for some time. The latest edition was recently published and, along with Jay Baer (Convince And Convert and the author of the soon-to-be-published book, Youtility), I was asked to editorialize on the data. In short, social media does not drive to sales... but it kinda does. Confused? Don't be. Take a listen and enjoy the conversation between Brussin, Baer and me...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel.

• Running time: 44:18.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with David Brussin and Jay Baer.
• Monetate.
• Monetate EQ Report.
• Convince And Convert.
• Youtility.
• The Now Revolution (co-authored with Amber Naslund).
• Follow Jay on Twitter.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel.

Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david brussin david usher digital marketing ecommerce quarterly eq report facebook he now revolution itunes jay baer marketing podcast monetate podcast podcasting twitter youtility

Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt). Nilofer is a bestselling business author (The New How and 11 Rules For Creating Value In The Social Era), a corporate director and a great speaker on business and innovation. Most recently, she delivered a very compelling TED Talk on the power of walking meetings (which has close to 350,000 views and counting). She is also a regular contributor Harvard Business Review. In this episode, we discuss what it takes to support an author and a community in a world where the media is everyone and the choices are abundant. How do you find that signal through the noise and - more importantly - how do you make that connection stick? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel.

• Running time: 40:24.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Nilofer Merchant.
• 11 Rules For Creating Value In The Social Era.
• The New How.
• Harvard Business Review
• TED Talk - Got a meeting? Take a walk.
• Follow Nilofer on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel.

Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook harvard business review itunes marketing podcast nilofer merchant podcast podcasting tara hunt ted talk the new how twitter

Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast. I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I'm thrilled he agreed to come on to the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel.

• Running time: 42:41.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• In conversation with Tom Asacker.
• The Business Of Belief.
• A Clear Eye For Branding.
• Follow Tom on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel.

Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting seth godin the business of belief tom asacker tom peters twitter

Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it's deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He's also an all-around nice guy. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel.

• Running time: 47:01.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Adam Alter.
• Drunk Tank Pink.
• Stern School of Business.
• Follow Adam on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel.

Tags: adam alter advertising podcast blog blogging brand business book business podcast david usher digital marketing drunk tank pink facebook itunes marketing podcast nyu nyu stern school of business podcast podcasting twitter

Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Dorie Clark has spent some serious time trying to figure out how individuals can better connect and build their personal profile and reputation. In this fascinating chat with the Harvard Business Review and Forbes contributor, the newly published author of Reinventing You looks at the power of personal brands and what they mean in this day and age. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.

• Running time: 48:46.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Dorie Clark.
• Reinventing You.
• Harvard Business Review.
• Forbes.
• Follow Dorie on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing dorie clark facebook forbes harvard business review itunes marketing podcast personal brand podcast podcasting reinventing you

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog - Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.

• Running time: 34:19.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Mark W. Schaefer.
• Stanford A. Smith.
• Born To Blog.
• Return On Influence.
• The Tao of Twitter.
• Follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.

Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business blog itunes mark w schaefer marketing podcast podcast podcasting return on influence stanford a smith the tao of twitter

Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast. When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer. Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that your body could best do (use what works, toss the rest). On top of that, the majority of his training (which you could say is a mixture of self defense, street fighting and close quarter combatives) spent a good chunk of the time talking about how we react and deal with our fear on a psychological level. How the vast majority of confrontations are not won or lost by the physical part, but rather in the mind... long before the fight ever happens. Having worked with Tony for years, there was a time when I was a certified coach in his system and would teach classes and seminars with him (and on his behalf). None of the training that I have done with Tony has ever left me. I think about it daily and apply the vast majority of his thinking to my work - with each and every passing day. I was thankful that Tony agreed to come on the show and talk about fear, managing confidence, performance and more. Since those days, Tony has moved to San Diego and is currently one of the world's leading close quarter combative instructors who has worked with everyone from civilians, military and law enforcement to UFC champions and celebrities. A celebrity in the world of martial arts, Tony is one of the smartest human beings I have ever had the pleasure of calling a true friend. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.

• Running time: 1:01:49.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Tony Blauer.
• Follow Tony on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting tony blauer ufc

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking but also makes time to produce and write documentaries (The Merchants of Cool, The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D. When it comes to the top thinkers that inspire me, Rushkoff, holds one of the few coveted spots. He's a deep, deep thinker and drops insights on media and marketing that will keep you thinking and spinning for days. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.

• Running time: 45:55.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Douglas Rushkoff.
• Present Shock.
• Follow Douglas on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.

Tags: add advertising podcast blog blogging brand business book coercion cyberia david usher digital marketing digital nation douglas rushkoff facebook get back in the box inside out life inc media virus new media nothing sacred playing the future pop culture present shock program or be programmed testament the merchants of cool the persuaders vertigo

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. If you haven't see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He's a fascinating individual and I think you will truly enjoy this conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.

• Running time: 45:57.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• In conversation with Jonah Berger.
• Contagious.
• Follow Jonah on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book contagious david usher digital marketing facebook fast company jonah berger university of pennsylvania wharton school

Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 25th conversation (or, as I like to affectionately call it, Across The Sound 25.20). The best title for this episode would be: How do you scale humanity? In a world of automated advertising - which is quickly taking the lion's share of media dollars (see Facebook and Google advertising as a starting point) - where does the humanity of advertising - as we have known it - come into play? Some might say that social media brought the humanity back to marketing, but content marketing is proving challenging for many brands who are used to mass marketing tactics. So, what does advertising look like in 2013 and what will it be moving forward? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel.

• Running time: 53:18.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out May 21st, 2013.
• Here's is the Joseph Jaffe conversation about how we scale humanity.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book david usher digital marketing facebook flip the funnel. evol8tion itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media