Thinking With Mitch Joel

Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks, etc...), and me. It wasn't a random selection of people. I chose Hugh and Alistair because they come from diverse backgrounds and are people who - no matter what the occasion - keep me on my intellectual toes. In short, these two are too smart for their own good, and hanging out with them makes me want to learn more and do more and be smarter. Alistair has had a fascinating career. Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster, with Ben Yoskovitz. In this episode, we debunk the whole "lean" model and discuss what data is useful and what data is clouding our judgment. I hope you learn as much as I did from this chat. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel.

• Running time: 50:19.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out on May 21st, 2013.
• In conversation with Alistair Croll.
• Lean Analytics.
• BitCurrent.
• Year One Labs.
• Human 2.0.
• Solve For Interesting.
• Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks.
• Follow Alistair on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel.

Tags: advertising advertising podcast alistair croll ben yoskovitz bitcurrent blog blogging brand business book complete web monitoring david usher digital marketing gigaom hugh mcguire human 20 itunes lean analytics librivox managing bandwidth marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media solve for interesting year one labs

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy. For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently, he's writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media. Plus, his past books, The Chaos Scenario and And Now A Few Words From Me are must-reads if you work in this industry. Levy is an agency guy. We first became friends while attending the TED conference. He is currently the founder and CEO of MEplusYOU (formerly known as imc2) an agency that focuses on brands and how they build authentic and sustainable relationships. Both Garfield and Levy hopped on Skype to talk about their new work and the new ways in which brands should be marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.

• Running time: 54:53.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out on May 21st, 2013.
• In conversation with Bob Garfield and Doug Levy.
• Can't Buy Me Like.
• The Chaos Scenario.
• And Now A Few Words From Me.
• Follow Bob on Twitter.
• Follow Doug on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.

Tags: adreview advertising advertising age advertising podcast and now a few words from me blog blogging bob garfield brand business book cant buy me like david usher digital marketing doug levy imc2 itunes marketing marketing agency marketing blogger marketing podcast mediapost meplusyou npr on the media online social network podcast podcasting skype social media ted conference the chaos scenario the guardian

Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn, Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdable cats. Well, thanks to Doodle, we're starting to get back into a flow with it. Welcome to episode #42 of Media Hacks. Unfortunately, Penn was not able to make the recording (and Smith jumped in mid-chat), but it's still chock-full of gabbing and inside baseball about everything from Internet culture and technology news to why the majority of us did not attend SXSW (but should have) and how tired some of us are of social media (and some who aren't). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel.

• Running time: 1:04:01.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete comes out on May 21st, 2013.
• In conversation with the Media Hacks!
• Chris Brogan.
• C.C. Chapman.
• Hugh McGuire.
• Christopher S. Penn.
• Julien Smith.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book cc chapman chris brogan christopher s penn david usher digital marketing doodle facebook hugh mcguire itunes julien smith marketing marketing blogger marketing podcast media hacks online social network podcast podcasting social media

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. I've known Sam for close to a decade. He worked at Apple before handling e-commerce for Dell, from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Mass Relevance has been making a lot of noise lately with intense growth as the company leverages real-time social media activity to helps brands create unique social experiences. If that last line confused you, don't panic, Sam is here to explain it all. The changes in the digital marketing landscape have been dramatic in the past decade and the opportunities for brands to rethink how they connect and inform consumers has changed right along with it. It's no surprise that Mass Relevance is seeing the meteoric growth that they're experiencing and Sam's insights should inspire you to think differently about how you can best market your brand in these digital channels. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel.

• Running time: 41:44.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is coming on May 21st, 2013.
• In conversation with Sam Decker.
• Mass Relevance.
• Follow Sam on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel.

Tags: advertising podcast apple bazaarvoice blog blogging brand business book content marketing david usher dell digital marketing ecommerce facebook itunes marketing marketing blogger marketing podcast mass relevance online social network podcast podcasting real time media sam decker social experience social media

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn't just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently... and simpler about the brands that you work with. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel.

• Running time: 44:38.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is coming on May 21st, 2013.
• In conversation with Ken Segall.
• Insanely Simple.
• Ken Segall's Observatory.
• Scoopertino.
• Follow Ken on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel.

Tags: advertising podcast apple blog blogging brand business book david usher digital marketing facebook imac insanely simple itunes ken segall marketing marketing blogger marketing podcast online social network podcast podcasting social media steve jobs think different

Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast. There are marketing legends and then there are people like Don Peppers and Martha Rogers. In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. They released their tenth business book, Extreme Trust (about the new dynamics of competition), in April of 2012 and, it is my honor that they both agreed to come on the podcast. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel.

• Running time: 49:29.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is coming on May 21st, 2013.
• In conversation with Don Peppers and Martha Rogers.
• Peppers & Rogers Group.
• Extreme Trust.
• Follow Don and Martha on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing don peppers extreme trust facebook itunes marketing marketing blogger marketing podcast martha rogers one to one marketing online social network peppers and rogers group podcast podcasting social media

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books, Duct Tape Marketing, The Referral Engine and his latest, The Commitment Engine. Just what it is about commitment and a businesses' challenge to hold up their end of the bargain? In this week's podcast, Jantsch and I talk about how businesses can truly get that commitment and nurture it over a lifetime. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel.

• Running time: 41:00.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with John Jantsch.
• Duct Tape Marketing.
• The Commitment Engine.
• The Referral Engine.
• Follow John on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing duct tape marketing facebook itunes john jantsch marketing marketing blogger marketing podcast online social network podcast podcasting small business social media the commitment engine the referral engine

Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast. I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings). I love the way the online social network has maintained its stature as the preeminent business network for professionals. I hate the fact that I find the user experience challenging (I'm never quite sure what to do when I head over there). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. It's a treasure chest of information for headhunters and a valuable destination for anyone in business. Nobody knows this better than Viveka von Rosen. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. She is also author of the bestselling business book, LinkedIn Marketing An Hour Day. LinkedIn is a fascinating environment, and it's one that brands and marketers need to pay close attention to. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.

• Running time: 46:39.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Viveka von Rosen.
• Linked Into Business.
• Linked Into Business Blog.
• LinkedIn Marketing An Hour A Day.
• Follow Viveka on Twitter.
• Connect with Viveka on LinkedIn.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing facebook itunes lined into business linkedin linkedin marketing an hour a day marketing marketing blogger marketing podcast online social network podcast podcasting social media viveka von rosen

Welcome to episode #343 of Six Pixels Of Separation - The Twist Image Podcast. Lately, the podcasting landscape has developing into a steady stream of amazing, insightful and deep content - in audio and video format. It's somewhat fascinating that all of this niche and rich content is so readily available for free, and yet there's a vast majority of people who don't even know what a podcast is - let alone how to download and enjoy one. Perhaps one of the most fascinating shows out there is Jonathan Fields' Good Life Project. These video podcasts offer some of the most in-depth conversations with business and community leaders and thinkers that you will ever see. Fields spends a lot of time digging into deep conversation with his subject matter. Brilliant past episodes have included guests like Seth Godin, Brene Brown, Dan Pink and many more. Fields has authored two books, Career Renegade and Uncertainty and he, himself, is a fascinating individual who understands the power of the Internet, the new ways we work and much more. It is my pleasure to have him on this show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #343 - Host: Mitch Joel.

• Running time: 53:43.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Fields.
• Good Life Project.
• Career Renegade
• Uncertainty.
• Follow Jonathan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #343 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand brene brown business book career renegade dan pink david usher digital marketing facebook good life project itunes jonathan fields marketing marketing blogger marketing podcast online social network podcast podcasting seth godin social media uncertainty

Welcome to episode #342 of Six Pixels Of Separation - The Twist Image Podcast. Does anyone remember Media Hacks? It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn, Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdable cats. Well, it's back. Welcome to episode #41 of Media Hacks. Unfortunately, Penn was not able to make the recording, but McGuire is in charge of getting dates all locked in using Doodle (so, this should happen more often). In this episode we discuss everything from the Internet of Things to how we're all feeling about new media (and where this is all going). We'll do it again soon (we promise). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #342 - Host: Mitch Joel.

• Running time: 56:27.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with the Media Hacks!
• Chris Brogan.
• C.C. Chapman.
• Hugh McGuire.
• Christopher S. Penn.
• Julien Smith.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #342 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book cc chapman chris brogan christopher s penn david usher digital marketing doodle facebook hugh mcguire itunes julien smith marketing marketing blogger marketing podcast media hacks online social network podcast podcasting social media