Thinking With Mitch Joel

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best to never miss anything that she publishes. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel.

• Running time: 36:38.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Nilofer Merchant.
• 11 Rules For Creating Value In The Social Era.
• The New How.
• Harvard Business Review.
• Follow Nilofer on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel.

Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing podcast nilofer merchant online social network podcast podcasting social media tara hunt the new how

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom's offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow's Leaders Would Change Today's Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

• Running time: 47:49.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Salem Baskin.
• Branding Only Works On Cattle.
• Bright Lights & Dim Bulbs.
• Histories of Social Media.
• Tell The Truth.
• Become a Brand Truth-Teller: The Tell The Truth Contest.
• Dim Bulb.
• Advertising Age.
• Follow Jonathan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

Tags: advertising age advertising podcast become a brand truth teller blog blogging brand branding only works on cattle bright lights and dim bulbs business book david usher digital marketing dim bulb facebook histories of social media itunes jonathan salem baskin marketing marketing blogger marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth wpp

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 doesn't disappoint. Take a listen and enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel.

• Running time: 57:11.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Avinash Kaushik.
• Occam's Razor.
• Facebook Advertising / Marketing: Best Metrics, ROI, Business Value.
• Google.
• Web Analytics - An Hour A Day.
• Web Analytics 2.0.
• Follow Avinash on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel.

Tags: advertising podcast avinash kaushik blog blogging brand business book david usher digital marketing facebook facebook advertising google itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media web analytics 20 web analytics an hour a day

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. He's back to discuss how businesses are becoming more social, and what this means to marketing and media professionals. We also tackle his latest research report: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel.

• Running time: 44:40.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jeremiah Owyang.
• Altimeter Group.
• Web Strategy.
• The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media.
• Follow Jeremiah on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel.

Tags: advertising podcast altimeter group blog blogging brand business book charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing blogger marketing podcast online social network open leadership podcast podcasting social media the converged media imperative web strategy

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caught my attention. The article was called, The Ad Contrarian's Reality Check. And, this is what Hoffman said: "The biggest myth is that the digital ad industry knows what the hell it's talking about. Almost every 'expert' and 'industry leader' who has made predictions about digital advertising over the past 10 years has turned out to be wrong. They told us interactivity would make advertising more effective and engaging. It hasn't. Consumers have shown no inclination to interact with online advertising. They told us traditional advertising was on the way out. Anyone who believes this must have slept through the Olympics. They told us that the DVR was going to devastate the effectiveness of TV advertising. Studies have shown it has had little to no effect on consumer purchasing behavior. They told us the PC and the television were going to converge. They haven't. They have have had a parade of social media miracle cures that were going to 'change everything' -- blogs, podcasts, widgets, YouTube, Facebook, games, Twitter, LinkedIn, FourSquare, Pinterest, QR codes and, of course, now content. Mostly they have turned out to be over-hyped, marginally-to-moderately effective marketing tools that have not been game-changers, as advertised. The digital ad industry is unreliable at best, and irresponsible at worst." Ouch. You can imagine how hungry I was for more. I reached out to Hoffman and asked if he would be a guest on the podcast. He agreed. I also bought both of his books, The Ad Contrarian and 101 Contrarian Ideas About Advertising. His books were sharp and hilariously funny. I may not always agree with everything Hoffman says, but his content is well worth digging into as his experience and expertise in the advertising industry cannot be denied. Ultimately, if you just want to laugh about how industry evolves, the books are worth the price of admission. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel.

• Running time: 44:11.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation Bob Hoffman.
• The Ad Contrarian.
• The Ad Contrarian book.
• 101 Contrarian Ideas About Advertising.
• Hoffman/Lewis (Bob's agency).
• Follow Bob on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel.

Tags: 101 contrarian ideas about advertising advertising podcast blog blogging bob hoffman brand business book david usher digiday digital marketing facebook foursquare hey whipple squeeze this hoffman lewis itunes linkedin luke sullivan marketing marketing blogger marketing podcast online social network pinterest podcast podcasting social media the ad contrarian youtube

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. While the report came out in July 2012, the content could not be more in-line with the recent advertising conversations that are being had in relation to the efficacy of advertising on Twitter and Facebook and beyond. In an effort to better understand what marketers need to know about paid, earned and owned media, the time was ripe to dig into their research and have Rebecca break it all down for us. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel.

• Running time: 31:39.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation Rebecca Lieb.
• Content Marketing.
• Altimeter Group.
• The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media.
• The Truth About Search Engine Optimization.
• ClickZ.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel.

Tags: advertising podcast altimeter group blog blogging brand business book content marketing david usher digital marketing earned media facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online marketing online social network owned media paid media podcast podcasting rebecca lieb social media the converged media imperative

Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation) would not stop talking about the book, Attention! This Book Will Make You Money. I tend to shy away from books that claim to help people get rich from the Internet. On top of that, the rest of Kukral's digital content felt like it was slipping into the the "get rich quick" type of affiliate marketing that just isn't my cup of tea. A while after that, Hugh McGuire (PressBooks and author of Book: A Futurist's Manifesto) was telling me that Kukral was using his PressBooks platform to publish all kinds of business books. I finally met Kural in person at Content Marketing World earlier month, and he explained that he's now in the business of helping people publish their own books. His knowledge is second-to-none and he's a smart individual passionate about helping people - like me and you - to write and publish our own books. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel.

• Running time: 37:04.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jim Kukral.
• Digital Book Launch.
• Attention! This Book Will Make You Money.
• Follow Jim on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel.

Tags: advertising podcast attention this book will make you money blog blogging book a futurists manifesto brand business book chris brogan content marketing world david usher digital book launch digital marketing facebook hugh mcguire itunes jim kukral julien smith marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media the impact equation trust agents

Welcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It's not so cut and dry. On one hand, we do live in a world where any one individual can get a whole bunch of followers and suddenly proclaim themselves as some kind of wizard, but - on the other hand - it's hard to imagine that Brandon would have been as attractive to a traditional book publisher if he didn't have close to 800,000 followers on Twitter. Which, in and of itself, is a part of the issues and challenges that we discuss in this episode. Ultimately, the truth may come when Brandon shuts down all of his social media outposts, and can still sell books and create a viable business without them. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #324 - Host: Mitch Joel.

• Running time: 50:28.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with B.J. Mendelson.
• Social Media Is Bullshit.
• Follow B.J. on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #324 - Host: Mitch Joel.

Tags: advertising podcast bj mendelson blog blogging brand brandon mendelson business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media social media is bullshit twitter

Welcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast. What you need to know about C.C. Chapman: if it weren't for him (and Joseph Jaffe), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital Dads and is about to release a brand new book called, Amazing Things Will Happen. It's an interesting time for C.C. This book is not about new media. It's a book he wrote for his children to read when they get older and start thinking about their own professional careers. Along the way, he realized that others might benefit from his perspectives on success, motivation and doing your best to be the best. There's one other thing you need to know about C.C. Chapman: he is a kind soul and good friend. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #323 - Host: Mitch Joel.

• Running time: 28:34.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with C.C. Chapman.
• Amazing Things Will Happen.
• Content Rules.
• Digital Dads.
• Follow C.C. on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #323 - Host: Mitch Joel.

Tags: advertising podcast amazing things will happen ann handley blog blogging brand business book cc chapman content marketing world content rules david usher digital dads digital marketing facebook itunes joseph jaffe marketing marketing blogger marketing podcast online social network podcast podcasting social media

Welcome to episode #322 of Six Pixels Of Separation - The Twist Image Podcast. After spending a few days at Content Marketing World, this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer). He is also the author of The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable. We both questioned whether or not this was even possible. Beyond that, he was kind enough to introduce me to his latest project, Net Marketing Score - an online tool to help marketing agencies better qualify potential clients. It's one of the coolest things I have seen in the past while. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #322 - Host: Mitch Joel.

• Running time: 43:50.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Paul Roetzer.
• PR 20/20.
• The Marketing Agency Blueprint.
• Net Marketing Score.
• Follow Paul on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #322 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book content marketing world david usher digital marketing facebook itunes marketing marketing blogger marketing podcast net marketing score online social network paul roetzer podcast podcasting pr 2020 social media the marketing agency blueprint