Thinking With Mitch Joel

Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 22nd conversation (or, as I like to affectionately call it, Across The Sound 22.20). This week, we talk about Facebook and what's next for the massive online social network? Can it continue to grow? Is there true value for brands within its ecosystem and how much bigger will Facebook become before it is an Internet unto itself? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #311 - Host: Mitch Joel.

• Running time: 59:02.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View.
• Jaffe Juice.
• Jaffe Juice TV.
• Life After The 30-Second Spot.
• Join The Conversation.
• Flip The Funnel.
• Follow Jaffe on Twitter.
• Evol8tion.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #311 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing evol8tion facebook flip the funnel itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media

Welcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast. Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greylock Partners - a very popular venture capital firm. Hoffman's passion is in understanding how these connected networks that we're all creating everyday as we connect, friend, like, link and follow one another creates new business opportunities. He also believes that in these highly networked times, we have to start thinking differently about business and the work that we're doing. Along with Ben Casnocha (an award-winning entrepreneur and author), they recently published the business book, The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. Casnocha took some time out of his busy schedule to talk about the new value systems we should all be looking at when we come to work everyday. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #310 - Host: Mitch Joel.

• Running time: 44:45.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Ben Casnocha.
• The Start-Up Of You.
• Follow Ben on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #310 - Host: Mitch Joel.

Tags: advertising podcast ben casnocha blog blogging business book david usher digital marketing facebook greylock partners itunes linkedin marketing marketing podcast online social network podcast podcasting reid hoffman social media the startup of you twitter

Welcome to episode #309 of Six Pixels Of Separation - The Twist Image Podcast. Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on to become a media pundit. He is currently the host of Keen On - a video interview program on TechCrunch, a columnist for CNN and a regular speaker and commentator on Internet culture and digital technologies. Most recently, he released his second book, Digital Vertigo - How Today's Social Revolution Is Dividing, Diminishing and Disorienting Us. His first book, Cult Of The Amateur - How The Internet Is Killing Our Culture, raised more than a few eyebrows for its contrarian view on the Internet, culture and social media. I've been following Keen for a long while, so I was thrilled that he agreed to have a digital media throwdown. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #309 - Host: Mitch Joel.

• Running time: 44:55.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Andrew Keen.
• Keen On.
• Digital Vertigo.
• Cult Of The Amateur.
• Follow Andrew on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #309 - Host: Mitch Joel.

Tags: advertising podcast andrew keen blog blogging cnn cult of the amateur david usher digital marketing digital vertigo facebook itunes keen on marketing marketing podcast online social network podcast podcasting social media techcrunch twitter

Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is lauding the brands that we represent. At the same time, many marketers see Klout and the power to social score individuals as a great way to not only nurture our evangelists but uncover new ones. Whether or not you think that this is an idea that will stick, it's here... it's going to evolve and people like Mark think it's a pretty big deal. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel.

• Running time: 48:43.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Mark W. Schaefer.
• Mark's Blog is: Grow.
• Follow Mark on Twitter.
• Mark's first book: The Tao of Twitter.
• Mark's new book: Return On Influence.
• You can follow Mark on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel.

Tags: advertising podcast blog blogging david usher digital marketing facebook grow blog grow for business itunes klout mark w schaefer marketing marketing podcast online social network podcast podcasting return on influence social media the tao of twitter twitter

Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast. Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund (Brass Tack Thinking and co-author of The Now Revolution) to launch SideraWorks, a social business consultancy. Matt is a business strategist, speaker and writer who has played both sides of the fence (both client-side and agency-side) working with such illustrious brands as Levi's, Cisco, JetBlue, British Airways and many more. We actually recorded this conversation back in January, but due to show schedules, etc... I could not get it posted until today (sorry, Matt!). Regardless, now more than ever, the marketing industry has been taken by storm with all things "social business." In this episode, we dissect what, exactly, a social business is and how it can help companies to better connect to their consumers and fellow team members. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #307 - Host: Mitch Joel.

• Running time: 53:24.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Matt Ridings.
• SideraWorks with Amber Naslund.
• TechGuerilla.
• Follow Matt on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #307 - Host: Mitch Joel.

Tags: advertising advertising podcast amber naslund blog blogging branding branding strategist brass tack thinking british airways cisco david usher digital marketing facebook grand central publishing hachette book group itunes jetblue jonathan salem baskin levis marketer marketing marketing book marketing podcast matt ridings online social network podcast podcasting sideraworks social media techguerilla twitter

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.

• Running time: 50:15.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Salem Baskin.
• Tell The Truth.
• Sue Unerman - MediaCom.
• Branding Only Works On Cattle.
• Bright Lights And Dim Bulbs.
• Histories of Social Media.
• Dim Bulb.
• Advertising Age.
• Follow Jonathan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.

Tags: advertising advertising age advertising podcast blog blogging branding branding strategist bright lights and dim bulbs david usher digital marketing dm bulb facebook grand central publishing hachette book group histories of social media itunes jonathan salem baskin marketer marketing marketing book marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth twitter wpp

Welcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to see. In fact, it's happening more and more with each and every passing day. Why are we doing all of this self-tracking? It's a topic that has fascinated Nora Young for a long while. The founding host and producer of CBC's Definitely Not The Opera and the current host of Spark (a radio show and podcast about the intersection of technology and culture - and it's one of my personal favorites) spent this past year digging deeper into self-tracking and what this means about our society and who we are. The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us. Over the years, I've had the pleasure of being a guest on Spark on multiple occasions, so it was a lot of fun to turn the tables and interview Nora. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.

• Running time: 46:07.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Nora Young.
• The Virtual Self.
• CBC.
• Spark.
• Definitely Not The Opera.
• Follow Nora on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.

Tags: advertising podcast blog blogging cbc david usher definitely not the opera digital marketing facebook itunes marketing marketing podcast nora young online social network podcast podcasting social media spark the virtual self twitter

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.

• Running time: 37:10.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Scott Goodson.
• StrawberryFrog.
• Uprising.
• Follow Scott on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.

Tags: advertising agency advertising podcast blog blogging cultural movement david usher digital marketing emirates facebook heineken itunes jim bean marketing marketing podcast new balance online social network podcast podcasting scott goodson social media strawberryfrog uprising

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.

• Running time: 37:19.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jeremiah Owyang.
• Altimeter Group.
• Web Strategy.
• Trend: Social Media Agencies Turn to Advertising.
• Follow Jeremiah on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.

Tags: advertising advertising podcast altimeter group blog blogging charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing podcast online social network open leadership podcast podcasting social media social media agency web strategy

Welcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast. If we learned anything about the acquisition of Instagram by Facebook, it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo) and is now the head of the Findability Group. I had the pleasure of seeing Heather speak many years ago on the basics of search engine optimization and search engine marketing, and I was taken by her logical and non-technical way of getting a very nascent audience to grasp (what was then) some fairly new ways of thinking (she also had so many tips and tricks that I found myself jotting down a bunch of cool info too). If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing, is a great place to start. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. The nationally-acclaimed digital marketing speaker and consultant always has an interesting story to share. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel.

• Running time: 33:17.
• Please send in questions, comments, suggestions - [email protected].
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Heather Lutze.
• Findability Formula.
• The Findability Formula.
• Thumbonomics.
• Follow Heather on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel.

Tags: advertising podcast blog blogging david usher digital marketing facebook findability formula heather lutze instagram itunes marketing marketing podcast online social network podcast podcasting social media thumbonomics yahoo