Hi everyone, thank you for tuning in
before we get started today, I want you to put your
Consumer hat on for just a moment
You have made a inquiry with a company, or you have an existing account
they've Promised the world - nothing delivered
Complete lack of structure
How has that made you feel about the service you were being supplied ?
Well its the same way your clients feel with service your company provides
Im talking about customer journey and the lack of it but also confusion about it within your busines
if I asked a Sales team if 10 people,
what happens when a lead comes in, what journey does it go on
i would get different answers from every body
There is a difference between this and customer experience
Customer journey is defined touch points
Customer experience is how the client feels
To let you know how important this is aswell,
86% of customers are willing to spend more money for a product for a great customer experience
Where customer journey happens
Helps sales people and account managers focus on what they're their to do - sell
Cant the same for all accounts either
Customer success - on boarding - training - inquires
Define who plays a role at certain points on teh certain
Customer support, account managers, marketing (automated system)
A lot of companies if they do ever get round to attempting a customer journey, its company focused, what would this mean for our business, but you need to flip it and ask yourself, in what way will making this contact benefit our client
3rd - its about the 1st 6 months, not the last , that is what your client will remember